Tips for Optimising Google Adsense
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Google has kicked of a series of videos for optimising Adsense . This seems to be an effort to help publishers to get most out of their adsense, while this should have happened much earlier when Google dominated the publishers’ site monthly income. They seem to have realised that publishers are making a better income of their sites without Google adsense, I don’t have Google adsense on my blog, but I make a decent income from adsense on my other websites.
The better publishers make out from the program, the better the program will continue to perform and better the ROI for Google.
This is one of the first videos of the series and it looks at ad sizes, and Google recommends them big. They suggest the following sizes.
- 300 x 250 medium rectangle.
- 728 x 90 leaderboard
- 160 x 600 skyscraper
As per Google Adsense team , these sizes have proven to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you ve receiving all ad types, you ll find that advertisers will specifically target yuoir sites more often. If you position your ad units well, users will be more likely to see these ad formats and find the ad that they are interested in.
If you have downloaded Joel Comm’s Adsense Secrets , you ll be in a better position to capitalize adsense revenues and be a few years ahead in the adsense game. Ad placement is an art rather than a science, if there were a way to just insert ads for maximum clicks, everybody would be doing it, but there isn’t. It take creativity and experimentation to make money from adsense.
I can see why Google would recommend the larger sizes, because they will be more likely to catch the eys, but if they ar eplaced poorly within the sites design, I doubt if the sizes will make much of a difference. It certainly wont make a difference in your adsense revenues.
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so true. placement’s just huge. may i someday make money from adsense.
koujis last blog post..autumn nature haiku poems
Hi Kouji : Welcome to the community, adsense units and their placement has made a hugh difference to revenues on two of my sites. Its a sure shot way to change your income from adsense. Thanks for your comments
ZKs last blog post..Blogging Secrets from John Chow
Thanks ZK, this may prove useful if I ever decide to use adsense again…it’s been, a while.
Dennis Edells last blog post..Did You Know You Can Refund Domain Names?
Hi Dennis : Thanks for commenting, I do use adsense for my other sites. I am sure these videos will helpful to increase adsense income
ZKs last blog post..Blogging Secrets from John Chow
Worth checking out. I make a living from my sites with Adsense bringing in a good chunk of my income. It can be a great earner if you use it well.
I think the two biggest mistakes people make with Adsense are being afraid to make the ads big and prominent (if your goal is really to make money, make those ads noticeable!) and writing the wrong sort of content. Adsense is tailor-made for information-based sites related to consumer products and services. It’s a poor performer on entertainment sites or random blogs, etc.
Good luck everyone.
Lindsays last blog post..Mailing List Basics for Bloggers and Authors — Part 2
I always suspect quite a high % of adsense clicks are accidentals so just having more page covered helps or specifically parts of the page the user is most likely to click by mistake.
Hi Lindsay : Thank you for commenting, if done the correct way Adsense has great potential to make a decent passive income. I am glad you are utilizing it correctly for your site.
Hi Fly High : Welcome to the community. Thats is a good point you ve mentioned , I would ideally like to have adsense strategically placed on all the pages of my site. This would give more exposure to the adsense units on the site, ensuring high clicks from traffic visits.
ZKs last blog post..Blogging Secrets from John Chow
Great blog, I am just starting out on blogs, Adsense looked easy to start with but I am realizing as you say it is an art form with little room for era.
I have Joels system, bought in Sydney this year when he was there for a Chris Howard symposium.
Thanks for the video, I did not know it was available. Keep up the great work i will be back.
Paul Leadbetters last blog post..Analyzing Website Traffic
Hi Paul : Welcome to the community and congrats on getting started with you blog, I wish you all the success
, Adsense success depends on how you can optimise the adsense units with your content and design. Hope to see you here soon 
ZKs last blog post..6 Tips for Improving site conversion during recession
I love YouTube for learning new stuff for internet marketing. One YouTube video tought me how to completely code a website within a matter of hours, which I though was extremely effective
Site Flipping Simons last blog post..The Website Flipping Dilemma
Hi Simon : You tube an awesome video tool to post and promote your site with a tutorial. I personally have not yet used it to promote my blog.
ZKs last blog post..6 Tips for Improving site conversion during recession
Sorry for being forever the cyncic but might the improvement of clicks to ads that take up more screen space simply be due to more accidental clicks.
Which part of the screen gets the accidental clicks might be a useful thing to research if you just want more clicks.
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Hi Joe : You ve raise a good point here, couple of months ago Google tried to reduce accidental clicks when it made only the url clickable instead of the entire ad. While this is a strategy well adopted by publishers to ensure accidental clicks by users on their site. Actual figures for accidental clicks can rage from 15 - 20 percent of the overall clicks, if you are an advertiser its not good news for your as its going to hurt your ROI.
ZKs last blog post..Tips to make a Blog Contest successful