3 Killer Google Plus Features To Grow Your Business

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Google Plus

Although Google hasn’t rolled out the ability to create company profiles on G+ yet, there are still ways you can take advantage of the social network using a standard account. Google plus has features that are different from any other social network, and there are ways you can leverage those unique features to help your business better connect with customers and other businesses.

Circles

The first feature that makes Google+ stand out is the ability to create circles. You can put everyone you connect with into groups depending on your relationship with them. This makes it easy to share things with only customers, or with only employees within your company. Create a circle with your employees in it, then post reading material there– instead of sending an email to everyone with a link to an article that pertains to your business, everyone can find it there, as well as start a discussion about it.

Hangouts

Google’s “Hangout” feature is essentially a video conference call function. A hangout can include up to 20 people, and allows you to see everyone who is involved. The best part about hangouts is the ability to join them at any time. You can start a hangout, and then people you invite can join whenever they want. Rather than making a phone call and possibly missing the person, start a hangout– then, when it’s convenient for them, they’ll join the conversation. It eliminates the wasted time of trying to figure out the best time to call or playing phone tag.

Hangouts are also great for customer interaction. Instead of calling a customer service number, direct them to your Google+ page and have them start a hangout with you. Or, bring your top customers together into one hangout and ask them what kinds of products/services they would like to see from your company.

Sparks

Sparks allow you to set up a feed of results from Google on your favorite subjects. Set up a spark for SEO, for example, and Google will automatically deliver the latest search results for SEO right to your G+ page under the Sparks tab. It’s great for keeping up with trends in your industry and it can allow you to keep up to date with what your target audience is talking about.

Regardless of your industry or niche, Google Plus can help your business succeed. It’s only a matter of knowing how to reach people; and, soon, G+ may be the best way to do that.

This is a guest post by Jay Druba, you can check out the guidelines to guest post here.

Image Credit: Bruce Clay

Article by Jay Druba

Jay has written 1 articles.

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Comments on this entry are closed.

  • Thomas August 17, 2011, 7:17 am

    I just love the circles feature of google plus. also google plus is much faster than any other social networking sites. We can grow our business if we use it in a right way.

  • shah @ PNR Status August 17, 2011, 11:28 am

    Jay,

    I am seeing many of friends Migrating to G+, than the old FB. Also seen do follow link coming in from G+.

  • jaydruba August 17, 2011, 11:55 am

    Exactly. There is so much potential in G+ from an SEO perspective.

  • Web Design Bradford August 18, 2011, 6:35 am

    I am slowly migrating over to Google plus one and see it as better than tweeting links to your website but having the google plus one with relevant content and promoting tweets with regards to new blogs is a great way to gain prescence.

  • internet marketing August 18, 2011, 8:12 am

    Google Plus is the Social Networking Site launched by Google but still it is testing with limited people and this tips are awesome now we can implement this in our business.

  • Tommy August 19, 2011, 10:33 am

    Google made it,what else we can expect. They always create
    a good potential.

  • Alex Warren August 20, 2011, 5:42 am

    We can grow our business if we use it in a right way.

  • Retweet Exchange August 20, 2011, 5:45 am

    This is soon going o beat facebook handsdown

  • james smith August 20, 2011, 1:57 pm

    Nice intro jay.I think every web marketer now should use this tool according to what you just said about the options it offers.Google is always trying to use the best Ideas to benefit the market and Google+ use approximately the same ideas that Facebook is built on but I don’t think that people will respond to Google+ as they have done fore Facebook simply because Facebook is now widely spread around the world.

  • MaconMunchies August 21, 2011, 4:38 am

    I seem to be somewhat behing on the goole plus, but I’m going to check it out now and implement these ideas. Thanks for the insight – MaconMunchies!!!

  • rakesh kumar August 21, 2011, 11:11 am

    i have not still tamed Google plus. Waiting for some more time to see the result.

  • diseño web Madrid August 21, 2011, 12:13 pm

    SEO strategies employed in building up a website’s ranking is through the use of article marketing, and much more now with google+ revolutions

  • Andrew August 23, 2011, 7:40 am

    G+ is another way to increase the popularity of our website…

  • Blogging Tips August 23, 2011, 3:52 pm

    There’s no denying the potential of G+ and its implications on the social presence for businesses. However, I’m questioning whether this service is making inroads in the social arena. Will it eventually be able to compete with Facebook?

  • maki August 25, 2011, 8:17 am

    g+++++ is very fast for searching information

  • Storm Shutters September 2, 2011, 2:26 am

    I’m very curious to see how Google + will affect SERPs for those sites that are recommended highly. I bet that is where Google will want to improve relevancy, no?

  • Mags September 5, 2011, 8:29 am

    Still getting to grips with google + time will tell I suppose.

  • Found This September 7, 2011, 8:13 am

    I agree about the potential of g+

  • Rony Basu September 11, 2011, 2:37 am

    Congratulations. It shows the way to use g+ to make your business grow.

  • search engine optimisation October 30, 2011, 2:24 am

    @Thomas: Yes, you are right.. G+ offers a lots of feature that facebook don’t have like the three above. It makes your work easier, e.g. the G+ feature “Hangouts”,this feature makes your work easier and faster instead of calling one by one or two by two on your mobile phone or in your computer this make 20-in1 calling? Very useful one.

  • acharya@commercial property in mumbai November 19, 2011, 5:26 am

    Hi Jay,
    Nice post as usual,by realeasing all such a powerful features in google
    plus,google had again showed his dominance in the internet world.

  • IRCTC PNR Status January 23, 2012, 6:50 am

    Circles, hangouts, and sparks – those are powerful ways to connect with the audience. Thanks for your post!