Ever since I started working on an affiliate site for online colleges, I’ve occasionally thought back on my college experience. I earned a bachelor degree in accounting back in 2002 and worked a couple years in the field. However, I didn’t enjoy it very much. I quickly got tired of the corporate environment and wanted to be my own boss. I researched online marketing and stumbled into problogging and SEO
Since then, I’ve been a staff blogger for various blogs and my own blogs now make a part-time income. Also, I helped companies with their link building and affiliate marketing. But as you can imagine, my degree hasn’t really helped me in my online endeavors.
As I looked back to college, I wondered which degree would’ve been more useful to my online career. After some thought, I came up with three possible degrees. When I get free time in the future, I would like to go back to school and earn one of these degrees
If you have a lot of experience with online marketing, you’ve probably realized that writing is a big part of the process. Most online interaction occurs through text, so you need to communicate clearly through the written word to build your business.
Even though I do a lot of writing, I often feel like I have a lot to learn about the craft. I got into online marketing because it was an avenue for leaving the corporate cubicle. However, I did not know how much writing would be required. At that point, I did not have much writing experience other than papers I did in school years ago.
Fortunately, through hard work and determination, I’ve been able to write well enough to make a living online but I know I have a lot of room for improvement. I have to regularly check my grammar to see if it’s correct and I use the thesaurus a lot. I read my work and compare it to other bloggers. Many of them are better writers than me but with some help and guidance, I think I can reach their level.
I knew some English majors back in college. They would show me their papers and I would always be very impressed. Their style of writing was much more interesting than my own. There’s a reason why many SEO firms end up hiring English majors for entry-level positions. Having good command over the English language is very helpful for creating linkworthy content and doing keyword research.
Earning an English degree can give me knowledge and experience to improve my writing. Other related degrees to consider are Journalism and Creative Writing
Since I was a business student, I got to know many marketing majors. They seemed so creative as they showed me their portfolios filled with engaging ads and marketing projects they created. They had interesting PowerPoint presentations while the presentations from accounting students like myself were boring.
Also, they seemed to have a knack for promotion. I remember a group of them helping a local small business get started. They designed a plan for launching the business and it got a lot of buzz and exposure on opening day.
I think a Marketing degree could help me learn the fundamentals in promotion, sales, advertising, market research, and consumer behavior. Also, I will be able to connect with other budding marketers and learn from them.
While the degree may not have a lot of content about internet marketing, there are many offline concepts that can be applied to online business.
Computer Science Degree
A computer science degree can be useful especially for the programming knowledge. Programming can be applied in many ways to online marketing. With programming skills, you can do things like:
- Hack the API of your affiliate program to make your affiliate marketing more efficient
- Create a useful web program to generate additional income
- Build widgets that attract links and traffic
- Create web apps that provide value to your audience
- Hack wordpress to meet your needs
- Build your own custom CMS (content management system)
Some of you may be thinking, you don’t need to learn programming because you can outsource that function. That’s true, but good programmers can be expensive.
With a Computer Science degree, I would gain a lot of flexibility in building my business. Also, there’s the possibility of turning the skills I learn into another income stream by building software for other companies.
Over to You
Do you have a college degree? If you do, does it help you as an online marketer?
Also, what other degrees could be helpful?
Image Credit: damclean