In order to turn your visitors to customers, you will need to bear some things in mind.
Firstly, you should not sell them things based on the mind-set of making money out of them.
Secondly, ensure them to learn something that can benefit them.
Lastly, provide your best quality content with sufficient research and answer all their questions as fast as possible.
1) Building a Sustainable Relationship
The simple answer to building a sustainable relationship is to do one step at a time. You must make your visitors feel comfortable when they opted in to your list.
Do not start to send them offers in the beginning and instead, provide them with many free quality value first which will builds a rapport among you and them. Thus they will be confident that your offer is the best solution to their problem.
Let’s give one scenario; would you want to marry a person without spending time to understand each another?
Definitely no right!
Let’s give another more logical scenario.
A man and woman happened to encounter at a party. They notice each other and instantly decide that they are interested.
The man walks over to the woman and starts a casual conversation. Before leaving, he asked for her number and dates her out. She agrees.
First five dates: The couple goes out for dinner and start to know one another. They ask one another questions, share more about themselves and talk more about their interests and passions.
They start to go out for movies and dinner on weekends and spend a long relaxing weekend together for breakfast.
Date 6: They go out to dinner with her parents, who are visiting from out of town and the next day, he play golfs with her father.
Dates 7-10: She is at his place or he is at her place for four evenings a week.
Dates 11 through 60: Same as above only it is six days per week.
After the 60th date, they are no longer dating, they start to discuss on their future and having marriage plans.
You get my point?
Although a marriage proposal and sales are different in many ways, they are quite similar in that it requires time and commitment. Great relationships-be it personnel or professional- do not happen overnight.
2) Website conversion essentials
Let me provide you with the following three essential web site elements.
• Make it professional looking, eye-catching and well written
-Spend some money on graphics designer if you have the capital and your conversion rate will increase.
-Make sure your sales letter copy is compelling, well written and error free.
• Make it uncomplicated and easy to use
-Make sure that the navigation is simple and visitors understand exactly what to do by using easily located opt-in boxes, and sales buttons.
• Make it warm and welcome
-Welcome your guests with open arms and offer to lighten their load by giving them something of value.
3) Building a responsive online mailing list
Know what your target market wants badly enough to pay money for. This may seem obvious but many businesses try to promote what they want to sell instead of what the audience wants to buy.
Make the opt in process simple. Your form should be one page without many words that will confuses visitors to divert their attention to other links.
Also, set your expectations up front. If you have a newsletter, tell your subscriber that is what they will get. If you only mail out once a week or a month, let them know too. Just make sure that you deliver what you promise.
Image Credit: Intersection Consulting