4 Proven Email Subject Lines

Wifi

Building an online business with a email list can be a very powerful source of passive income. The larger your list the more better your revenues. While email marketing always gets a bad press , studies have shown that its the most effective online marketing tool, most of my revenue come from building and maintaining an effective email list.

If you’ve got a targeted list of opt in subscribers and a message that they want to hear, email marketing can be an incredibly powerful tool. Investing in a good email list is like investing in gold.

But what differentiates a successful email campaign – An effective subject line can make or break your email marketing strategy. Its the most important element of your sales pitch, if its not convincing to the reader to immediately open and read your message, it will most likely end up in thrash.

Nothing is more effective than using the reader’s name in the subject line to catch their attention. (You can easily set up this tried and tested technique with an email service provider like Aweber) But your subject line must also answer the first questions on your reader’s mind:

” Whats in it for me ”
” Why should I open your message ”
” So what ”
” I already know that ”
” This looks spammy ”

Only a few subject lines address this issue. I ve tested more than a thousand lines for my campaigns – the below four approaches have been constant winners.

Situation 1: Make an announcement or share news
People want to be the first to find out and review things , its human to boast about it in a group or send an email to your friends about a hot topic of discussion. Use this to your advantage if your site covers a specific niche or industry. ie. : David, this has just launched or John, doors open 3 pm EST and you are invited .

Situation 2 : Make the reader curious
The subject line should arouse his curiosity and lead him to open the mail. you can do this by suggesting the reader if he is missing out on an important event or information. Chris, have you downloaded this yet ?It’s important to leave something to the imagination when using this technique, usually by posing a question the reader can’t ignore.

Situation 3 : Create a sense of urgency

This works very well, I’ve got repeated sales for products by using this angle, you can either do this by limiting time (e.g., “Jim , Only 3 hours left”) or quantity (e.g., “Bruce, last 29 copies available now “). This approach works especially well when you’re creating a follow-up mailing – and it’s a great way to motivate people to take action now. Don’t over do this approach , use it carefully and sparingly.

Situation 4 : Emphasize how the user will benefit from your product.
You ll be more successful if you state a clear benefit in your subject line. Tell the reader how exactly is he going to save money or any other benefit by reading your email (e.g., “Tom , save $35.00 or more every time you fill petrol”).

If you create a benefit and curiosity in your subject line it will be very powerful. Write subject line keeping your readers in mind and from their view point and I guarantee you ll see an increase in the number of reader who open and read your emails.

I have limited copies of the CMA ( Canadian Marketing Association ) Guide to Effective Email Marketing to give away to my users. This 55 page powerful guide includes employing the best practices and practical advise for marketers.

All you need to do is subscribe to my Email and comment on this post below saying ” Subscribed ” and i ll send it to your email id.

Article by ZK

ZK has written 944 articles.

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Comments on this entry are closed.

  • Adam - Creadiv September 23, 2008, 11:59 am

    ZK,

    Great article. I haven’t yet broken into email marketing and was wondering how you would recommend getting started. You seem to have a pretty good knowledge on the subject and was wondering if you could give me a few newbie tips and where and how to start.

    Adam

    Adam – Creadivs last blog post..Customer Service Isn’t Dead

  • ZK September 23, 2008, 1:55 pm

    Hi Adam : I would recommend you to build a list, do activities that get you usership. Once you have a good base you can begin sending them email offers. I ve sent you the CMA guide to better email marketing.Its a good read..All the best.

  • firstwebsource Directory September 23, 2008, 2:48 pm

    Very nice post …Great Tips for new people

  • free web directory September 23, 2008, 3:16 pm

    Subscribed , ZK please give me the guide ”

    Hope you will mail me soon …

    Post is too good I agreed with Point -3 Creating curious plays a vital role if u can create in people then u are succeed 60%

    -Sri

  • ZK September 24, 2008, 7:56 am

    Email Marketing Guide Mailed to your email id..Thanks for your comments

  • Ben@frogstr September 24, 2008, 11:30 pm

    Email marketing is something I should focus on, but unfortunately I’m really not a guru in that field. Anyway, thanks for sharing the tips, it’s a nice reference if I get into email marketing someday.

    Bens last blog post..Google killed it!

  • Dollar dude September 25, 2008, 3:04 am

    Hi,

    I am really amazing to see the stuff in this wonderful article. So my next e-mail marketing will contain all these things to persuade a customer to get my product. Hope this will work for my new product…

    Dollar dudes last blog post..Simple Tips For Turning Stumblers Into Regular Visitors

  • ZK September 25, 2008, 3:18 pm

    Hi Ben : Email Marketing will add to your bottom line if you have a good userbase who are responsive to what you want to tell them.
    I ve mailed you the Email Marketing Guide.

    Hi Dollar Dude : Let me know the results of your email experiment 🙂 , I ve mailed you the Email Marketing Guide

  • Work At Home Mom Tara September 25, 2008, 4:55 pm

    In my own email marketing I have found that addressing them by their first name works well and then ask a question.

    Such as Jan, Do you need money today? Or Mike, Are you ready for your loan?

    Work At Home Mom Taras last blog post..3 Motivational Tips

  • GO2Fish September 25, 2008, 5:04 pm

    I would add staying focussed on selling one product or talking about one product in the newsletter rather than give the user too many links in the mailer. I ve had better results when I market one product in the newsletter

  • Sarah September 25, 2008, 8:37 pm

    Great idea – and I’d love the report but feedburner tells me

    “The feed does not have subscriptions by email enabled”

    Sarahs last blog post..TV Armor for wii accidents and sticky fingers?

  • ZK September 26, 2008, 10:43 am

    Hi Work At Home Mom Tara : You are right , that is exactly what will get you better email opening rate. I ve emailed the Email Marketing Guide to your id.

    GO2Fish : Very good point, the focus of the mail should be on one benefit of the product.I ve emailed the Email Marketing Guide to your id.

    Sarah : Thank you for bringing this to my notice, I ve changed the link. I ve emailed the Email Marketing Guide to your id.

  • Online Dividends September 26, 2008, 8:02 pm

    Subscribed – I am happy I have found your blog. I would love to learn more about affiliate marketing from you.

    Online Dividendss last blog post..Distribution

  • Pavan Kumar September 27, 2008, 1:12 am

    The name in the subject line would definitely grab the attention of recepient, but sometimes they use some other ids and we consider it to be first name, that will make them lose impression…

  • ZK September 27, 2008, 8:37 am

    Hi Online Dividends : I would be happy to assist you in any way on this topic , feel free to email me. I ve emailed you the Email Marketing Guide

    Hi Pawan : You are right , different subject lines and email ids need to be tested to make it work and get higher opening rates. I ve emailed you the Email Marketing guide.

  • Pavan Kumar September 29, 2008, 10:29 am

    Hi ZK,

    I got it, thank you… That might be useful… I will check it out…

    Pavan Kumars last blog post..Sunday Pastime #18: When Love Sucks

  • Kashif October 7, 2008, 5:22 am

    Its nice to see that you are guiding people to the world of affiliate marketing arena. The email marketing is the most fundamental tool for reaching your prospective customers. Would you please send me that book too?

    Kashifs last blog post..CheckPageRank.ws -A Free Page Rank Checking Tool

  • ZK October 7, 2008, 9:00 am

    Hi Kashif : I ve sent you the report

    ZKs last blog post..Are You Making Money with Your Blog ?

  • Kashif October 8, 2008, 12:53 am

    Thank you for the favor.

    Kashifs last blog post..CheckPageRank.ws -A Free Page Rank Checking Tool

  • Ganesh October 22, 2008, 6:27 am

    Those subject lines are bound to work. I heard that you can usually you convert a person into a buyer with just 7 emails.

    Ganeshs last blog post..Blog About What You Love and You Will Succeed

  • Michael Henry November 14, 2008, 7:31 pm

    A good resource is to check out a popular email spam keyword list and avoid using those.

    Michael Henrys last blog post..Launching a blog, Planning Stage

  • Gary Doyle December 14, 2008, 3:23 am

    ZK, I like your Great information on emailing. You have convinced me now about keeping the offer singular and also the email subject with first name and a benefit or need for them to open the mail. I have been using multiple offers in my email signature! I want to subscribe…

    thanks,
    gary

  • Brad Callen April 7, 2009, 12:59 am

    Email marketing is the most fundamental tool for reaching your prospective customers.

  • Brad Callen April 7, 2009, 1:00 am

    email marketing convinced me now about keeping the offer singular and also the email subject with first name and a benefit or need for them to open the mail.

  • Dokuwiki Hosting April 22, 2009, 6:34 am

    The main advantage of E-mail marketing is that is cost effective and the delivery time for an email message is short as compared to a mailed advertisement.It is also Eco friendly in nature. So I like it the most. When it comes to subject line is an important part to capture the attention of readers. All the techniques mentioned can be very helpful. Thanks for sharing.

    • almir@seo April 25, 2009, 10:52 pm

      its cost effective Dokuwiki but no one hardly opens them unless its a ridiculous claim on those emails which they usually are plus its still spam Dokuwiki!!!

      almirs last blog post..Vital Tips That Can Aid Any Blogger

  • almir@seo April 25, 2009, 10:57 pm

    overall great blog you did provide some decent points that i did learn a lot from it as well

    almirs last blog post..Vital Tips That Can Aid Any Blogger

  • Brad Callen April 28, 2009, 3:19 am

    Email marketing is the new promotional tool of marketing P’s…

  • Buy r4ds May 25, 2009, 4:25 am

    So I like it the most. When it comes to subject line is an important part to capture the attention of readers.

  • Rapid Application Development June 11, 2009, 5:47 am

    I delete them without opening. I don’t even want to receive them. I don’t want porn in subject line of mail. Can I block? Would it be easier to just get a new email address? Help!

  • DotComSecrets Review July 18, 2009, 3:27 am

    I ve sent you the CMA guide to better email marketing.Its a good read..All the best.
    .-= DotComSecrets Review´s last blog ..Frank Kern’s Mass Control 2.0 Review =-.

  • Pirates Jesse Jane SHOCK October 10, 2009, 5:29 am

    I have a PR2 site which I optimize it for organic traffic but I do not know how to monetize it. Sigh. All I can do is earn from a CPA. And the CPA is paying me so little. Feeling so frustrated. I guess SEO is just one part of internet marketing.

  • rasmouka February 14, 2010, 7:09 pm

    Those subject lines are bound to work. I heard that you can usually you convert a person into a buyer with just 7 emails.