4 Tips for Growing Your Facebook Fan Page

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Facebook Fan Pages

Having a strong Facebook fan page is one of the most important things that you can have for your business if you are serious about Social Media Marketing. Many people start a Facebook fan page for their business, but often get discouraged, lose focus and give up out of frustration when their efforts of creating a fan page goes nowhere.

Most people mistakenly believe that if you put up a Facebook page button, people will flock to your page and you will instantly have tons of fans. That does work in some rare cases, but most of the time a Facebookfan page takes time, hard work and skill to build up.

Below are four tips for growing your facebook fan page:

1) Offer incentives – People always want to get something for nothing. You can offer a few different things depending on your page from contest prizes to discounts off of product or even free samples. When people have the chance to win something or get a freebie, they will often times tell their friends about your page and you get some word of mouth advertising.

If you are going to offer incentives, I would suggest using FBML (Facebook’s HTML version) and creating a tab as a landing page that shows your offer, this will increase your CTR and grow your page more quickly.

2) Team up with larger pages – After interacting with your fans for a while, you will get to know some of them, and you may find that some of them own similar pages or ones that you could work with to expand yours. Offer these people some deals to cross promote your page, you might be surprised at how many take it.

One example of doing this would be a restaurant in say St Louis, they could find the owners of larger St. Louis pages, perhaps the chamber or some individual with a website about the city, getting them to promote your page is a fast way to increase your fan count while reaching your targeted audience still.

3) Facebook Ads – Facebook ads are a great way to increase your page size, when buying ads, I always recommend that people have the ads link to their fan page and not their home page.

If someone goes to your home page and leaves, you get nothing, if they go to your fan page, they will usually click like, and then you get to keep contact with them through your page for as long as they stay a fan.

One thing to note is that Facebook ads CAN get expensive if they aren’t done properly or aren’t watched closely, carefully monitor your ads or employ someone who is experienced to do this for you.

4) Interact regularly – This is probably one of the most important steps, interact regularly with your fans. Doing this will keep you in their minds, and when they need your service or your offering, you will be the first person they think of.

Depending on the page, I would say update your Facebook Fan page least twice a week, but for most pages daily is ideal if possible. I have seen some pages that ignore this all together, and never provide updates, and to me that is the biggest waste of what can be a very valuable advertising tool.

These tips are a great start on increasing your Facebook presence. Facebook now has over 500 million users, and you will want to get your product in front of as many of their eyes as possible.

I have had Facebook pages for websites that can generate 10k unique visitors in a single day with a few updates and you can get your page to that same level of success with a little determination and a lot of hard work!

Image Credit: Buzznights

Article by Kendall Mesker

Kendall has written 1 articles.

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Comments on this entry are closed.

  • eCommerce Development December 16, 2010, 5:19 am

    I don’t want to miss out the 500 million people of facebook, so let me create Fan Page for my small business of ecommerce web site designing.

    • ZK@Web Marketing December 16, 2010, 5:56 am

      I did not have a Facebook Fan page till very recently, now I have over 2900 facebook fans and I have not spent a single cent to market it…the growth has been organic.

      • used tires December 31, 2010, 6:29 am

        @ZK, I’ve been watching those numbers grow, its quite an impressive feat! Congrats on getting such a high number of facebook fans 😀

        Till then,

        Jean

  • Brad Gosse December 16, 2010, 6:08 am

    I have done some really fun things with my Facebook fan page. It’s a great way to get testimonials from customers and photographs of them with your product. I regularly run contests getting fans to take pictures of recipes they made from my wife’s cookbook and post them.

    Not only does it increase engagement, it really does help sales.

    • ZK@Web Marketing December 17, 2010, 12:43 am

      Thanks for sharing this with the readers 🙂

    • Aluminum Cases December 17, 2010, 2:29 pm

      We have done something similar on Facebook too. We got customers to send in photos of their Mezzi case for a chance to win prizes. It generated some additional exposure for our company and the customer photos showed some unique usages to give others ideas. It is that kind of user interaction that keeps people interested.

  • Car Rental December 16, 2010, 8:13 am

    Facebook ad was a better option in past but I am not sure how suitable they are these days. They don’t provide in-depth reports and interface to handle ads and price is not very cheap.

    • ZK@Web Marketing December 17, 2010, 12:47 am

      Yes, they are expensive because you can segment the users based on their profile and interests.

      • Car Rental December 20, 2010, 9:39 am

        The best thing that I like about adwords is the analytics. I thiknk facebook need to provide a Google analytics like stats to the advertisers. It will help them to calculate ROI.

  • Jasmine December 16, 2010, 8:28 am

    Great tips on getting more Facebook fans. I think it is also important to design an attractive landing page, this way hopefully more Facebook users will click the Like button.

  • Alex@Jocuri December 16, 2010, 3:42 pm

    Facebook is a real boom in internet marketing, it can help you find lots of new leads or readers to your blog because of the vastness it achieved.
    You can also interact with them and create profiles (as in characteristics, what they like, what they want etc) of your readers, leads, customer this way you can improve your sales pitch or what you want to offer them!

  • Printable Coupons December 16, 2010, 11:50 pm

    don’t forget to update everyday.. post at least 3x a day to your Facebook page.. it keeps your fans updated.

    • ZK December 17, 2010, 1:12 am

      Posting every 4 to 6 hours is a good trend, will boost interaction with your community

      • Aluminum Cases December 17, 2010, 2:33 pm

        That is a good goal, but may be far too much for some businesses. If you have enough news to post so often, by all means do so. If you are just posting about the weather or other nonsense, it may be worth scaling things back. Be sure that you are making posts that people are actually interested in.

  • Property Marbella December 17, 2010, 12:30 am

    Hi Kendall,
    My extra points are only;
    Write Quality before Quantity,
    Not to big text,
    Interesting titles and texts,
    Try to have some good and fun photos,

  • esoftload December 17, 2010, 1:24 am

    suggesting friends or start blog contest results in instant grow of facebook fan page… thank for the tip…

  • Market Research Company December 17, 2010, 6:01 am

    how often do you recommend to access facebook…will it be required to be on facebook page on regular basis or weekly visits works.

  • Software Development Company December 17, 2010, 6:19 am

    It’s amazing, generate 10k unique visitors in a day with a few updates of facebook fan page. I have a fanpage but don’t getting more visitor. I will try these tips.

  • Kevin December 17, 2010, 9:30 am

    FB is the future. Thanks for the tips. I definitely need to get more fans and will implement some of the tips here today…

  • Tej Kohli December 19, 2010, 10:45 am

    I am interested also to increase my Facebook Fanpage likes , I had tried many other tricks like share with my E-mails friends and other stuffs Now I am going to try Facebook Ads

  • Indian T.v Serials December 20, 2010, 3:26 am

    The most obvious way to grow your Facebook fan base is to ask your current subscribers to “Like” your Facebook page. In fact, you should do this a few times throughout the year to get any new subscribers to your email or twitter list to check out your page. You might see an increased conversion rate if you ask them to participate in your Facebook community, rather than too just “Like” your page. And don’t forget to add a Facebook logo linking to your page in all your email newsletters to further encourage those to subscribe.

  • Magento Themes December 22, 2010, 4:19 pm

    It is great! I will apply these to my new fan page, you can also visit us too..:)

  • Evan Schulte December 23, 2010, 7:51 am

    I think it is a good idea to try to maintain your facebook page like you would a blog, but with less updates and content.

  • Rose Graham December 23, 2010, 9:24 pm

    FB is the future. Thanks for the tips. I definitely need to get more fans and will implement some of the tips here today…

  • Wireless Printer December 26, 2010, 8:02 am

    This is really a helpful tip especially I am launching my online business. I opted to increase my FB followers for my fan page and this is really a good idea of yours. I really appreciate it a lot. Thanks for the tips

  • Hometryst December 29, 2010, 8:27 am

    Cool. I love Facebook. I will apply these to my fan page. Thanks for sharing.

    Homes, Properties, Condos for Sales

  • FirstHosting January 26, 2011, 4:04 pm

    teaming up with larger pages…. 😛

  • Free Softwares February 20, 2011, 9:37 am

    I have had Facebook pages for websites that can generate 10k unique visitors in a single day with a few updates and you can get your page to that same level of success with a little determination and a lot of hard work!

  • best hcg drops August 23, 2011, 11:57 am

    These are great tips. It was a great way to build momentum again. I also link my company’s blog to the fan page. I only do it once a week, though, to avoid being annoying. I get irritated by certain fan pages that come up in my news feed several times a day, and have turned off their notifications.
    I want to stay on their minds, but not necessarily in their faces.