While we are still working on design and development changes for the blog, here is a guest post by Andreas Horch.
The search for information fuels the drive as to why people go online. Marketers must take note that the quantity of the people present in a virtual world like the internet is equivalent to a formidable market for their services or products. But the big question is how will a marketer get these people to pay attention to what they can offer? The answer lies in Google Adwords. Read on and discover helpful advertising tips that you can use for your site.
Write Convincing Ads
In creating advertisements for your site, remember the Google Adwords is merely the avenue by which you can release your ads. The content is what matters the most. For this, make sure that your ads are able to convert your readers. This is possible by creating attention-grabbing ads that have a “hook” factor. Hook your audience so that they would be enticed to immediately click on your ad and learn more about it. Also, remember that the internet is not television—while repeating commercials on TV works for name retention, the case is different when it comes to the internet. Repeating ads online will look unprofessional.
Zero on Your Target Market
Make sure that your ads reach and capture the attention of its intended market by making sure that it reflects their lifestyle and psychographics. If you are targeting people who are over 50 for your product or service, it would not be a good idea to use slang. But if you are appealing to the younger market, perhaps it is good to use a few popular sayings among their age. Make sure that the language and the look of your ad reflects the vernacular and imagery of your target.
Keywords are Important
Keep in mind the important words that would lead to your business. Which search words and phrases will be used? Choose the most popular and important keywords so you will not have to squeeze a large amount of text in your ad. Too many words could make it look desperate and unprofessional.
Provide Truthful Information
When people say “honesty is the best policy”, they are not lying. Using fraudulent advertisements could tear down the reputation and reliability of your site once it is discovered. Once your reputation is leveling on low, the natural tendency of the internet audience is to direct their traffic into other sites which are most likely your competitors. To avoid this, keep all of the information in your ads truthful. If you are not sure of them, go out of your way to check their factuality. This is a small gesture but it leads to a big boost in the reliability of your site.
Writing ads is both a form of art and science. It is a skillful combination of creative copywriting and the systematic study of your target audience and its corresponding strategy. This balance in creating Google AdWords is essential in leading your site to success.
About the author: Andreas Horch is a professional engine marketing consultant with over 10 years experience in the internet marketing industry and CEO linknami.com which offers link building and blog marketing tools for individuals and small businesses. Contact us if you wish to guest post on this blog.