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4 Tips For Writing Effective Adwords Ads

4 Tips For Writing Effective Adwords Ads

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While we are still working on design and development changes for the blog, here is a guest post by Andreas Horch.

The search for information fuels the drive as to why people go online. Marketers must take note that the quantity of the people present in a virtual world like the internet is equivalent to a formidable market for their services or products. But the big question is how will a marketer get these people to pay attention to what they can offer? The answer lies in Google Adwords. Read on and discover helpful advertising tips that you can use for your site.

Write Convincing Ads

In creating advertisements for your site, remember the Google Adwords is merely the avenue by which you can release your ads. The content is what matters the most. For this, make sure that your ads are able to convert your readers. This is possible by creating attention-grabbing ads that have a “hook” factor. Hook your audience so that they would be enticed to immediately click on your ad and learn more about it. Also, remember that the internet is not television—while repeating commercials on TV works for name retention, the case is different when it comes to the internet. Repeating ads online will look unprofessional.

Zero on Your Target Market

Make sure that your ads reach and capture the attention of its intended market by making sure that it reflects their lifestyle and psychographics. If you are targeting people who are over 50 for your product or service, it would not be a good idea to use slang. But if you are appealing to the younger market, perhaps it is good to use a few popular sayings among their age. Make sure that the language and the look of your ad reflects the vernacular and imagery of your target.

Keywords are Important

Keep in mind the important words that would lead to your business. Which search words and phrases will be used? Choose the most popular and important keywords so you will not have to squeeze a large amount of text in your ad. Too many words could make it look desperate and unprofessional.

Provide Truthful Information

When people say “honesty is the best policy”, they are not lying. Using fraudulent advertisements could tear down the reputation and reliability of your site once it is discovered. Once your reputation is leveling on low, the natural tendency of the internet audience is to direct their traffic into other sites which are most likely your competitors. To avoid this, keep all of the information in your ads truthful. If you are not sure of them, go out of your way to check their factuality. This is a small gesture but it leads to a big boost in the reliability of your site.

Writing ads is both a form of art and science. It is a skillful combination of creative copywriting and the systematic study of your target audience and its corresponding strategy. This balance in creating Google AdWords is essential in leading your site to success.

About the author: Andreas Horch is a professional engine marketing consultant with over 10 years experience in the internet marketing industry and CEO linknami.com which offers link building and blog marketing tools for individuals and small businesses. Contact us if you wish to guest post on this blog.


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Comments on this entry are closed.

  • Web Development Wholesale May 6, 2010, 5:51 am

    For online affiliate marketers, Google AdWords is one of the most effective ways to reach out to a wide audience of potential customers. Web Development Wholesale

  • A1directory May 6, 2010, 7:00 am

    Yes In too agree that Google adwords is the best way to reach your audience but accurate information is really important.

  • Aluminum Laptop Cases May 6, 2010, 1:45 pm

    With Google AdWords you have to be especially careful about quality score issues, otherwise you end up paying too much per click. So ensure you are only targeting keywords & demographics that will actually get clicks and convert.

  • Colleen May 6, 2010, 2:41 pm

    The location of the ad is critical. I do not think this was mentioned. Adword ad must be placed on very relevant content to garner the best clicks.
    .-= Colleen´s last blog ..Tri Cities Has Lowest Cost of Living in the State =-.

  • Julius May 6, 2010, 3:44 pm

    I’d like to add that we should focus on what our readers want, which we can give, instead of the services and features we offer
    .-= Julius´s last blog ..Rosa Parks Is Not Done Teaching Us =-.

  • Dagul @ Wealth Creation May 7, 2010, 2:03 am

    Just in time for my new task for this month -Google Adwords. I am still hooked into their online classroom and its great I found this article. Thanks for the tips!
    .-= Dagul @ Wealth Creation´s last blog ..Hello world! =-.

  • Paul@entertaiment tonight May 7, 2010, 2:42 am

    Advertsing on Adwords needs omse skills. I learned from my previous experience with them that I need a skill to be succesful at using them.
    .-= Paul@entertaiment tonight´s last blog ..Meet Jack – Teenternational at Pinoy Big Brother Teen Edition 3 =-.

  • Curtain Rails May 7, 2010, 5:35 am

    The small but very meaningful article. I am completely agree with you that creating an Ads is not only the art but science as well only because of the research factor. There are many aspects such as age,gender,location impact on the Ads.

  • jane May 7, 2010, 4:42 am

    Very nice points have been mentioned in this post and I agree with them but yes I agree with Julius that focus on what the reader wants should always be there and keeping that in mind everything else should be worked on.
    .-= jane´s last blog ..Poor Internet Reputation Management =-.

  • Colleen May 7, 2010, 5:29 am

    This should be one and the same, shouldn’t it?
    .-= Colleen´s last blog ..Tri Cities Has Lowest Cost of Living in the State =-.

  • Omega 3 Supplements May 7, 2010, 8:47 am

    Thanks for the tips. I struggle with writing ads for adwords so hopefully this will help me out!

  • esop May 9, 2010, 1:30 am

    I have just bought a website from the web and it already contain some adwords, can I manually change that?

  • Derek May 9, 2010, 9:06 am

    Provide Truthful Information – that is key. Don’t want to dupe the user into clicking your ad if the user is not going to be interested in the product on the landing page. Good tip that often gets overlooked.

  • Donald May 10, 2010, 7:48 am

    I would be sure to try and use targeted keywords for your site to make sure people are getting to your site for what you are selling so that they do not immediately leave once they get to your site. Do your best to target the customer you are looking to bring so that your advertising spending is not going to waste.

  • kitchen taps May 11, 2010, 4:21 am

    I haven’t yet tried for adwords but as its so good to apply for getting the most benefit to your site i want to do it and this post will help me out a lot.

  • Bodybuilding Supplements May 11, 2010, 11:25 am

    Awesome tips to write adword ads.One should get the maximum advantage from it.Awaiting for your next post.

  • Profit Addiction May 14, 2010, 10:38 am

    Nice tips man, thanks!
    .-= Profit Addiction´s last blog ..Easy Trick to Increase ROI 100%+ =-.

  • Mathew Day May 15, 2010, 12:19 am

    Nice tips, I like to zero in on my demographics and the same for my keywords by using exact match.
    .-= Mathew Day´s last blog ..Make Money Online Creating Mini Niche Sites with Wordpress =-.

  • MKG February 8, 2011, 5:32 am

    Hey nice to read your blog. But I don’t know how to use adwords and how to make money from it, can you help please?