Social Media Marketing is hot these days, but if you don’t utilize this powerful platform effectively, you will end up annoying your market and friends.
When it comes to promoting your business via social media sites, there are actually 4 devastating practices that you must avoid. Otherwise, you will end up messing up your reputation, seriously!
Caution: You should never use these 4 ways, but should actually avoid them always!
Imagine owning a business and then annoying your market. What will happen? Well, the only thing you will imagine then is closing down your business. If you don’t build your credibility as a decent, trustworthy and reliable businessman, then you won’t be able to attract your market and convert them into customers.
Spamming is an extremely powerful way to annoy your market and friends. Hence, you must avoid this practice always. You will notice that a lot of people only care about posting ads and affiliate links, they don’t really use social media sites to mingle and make new friends. Such people are never liked by anyone. So, don’t get disliked. Avoid spamming, always.
Create Irrelevant Titles to Attract Others:
This is something that can put anyone off easily. There are two things you can do on social media, especially video sharing sites. You can either create good and relevant videos to win the trust of your market. Or, you can cheat your market by creating an attractive video title, but have a totally different and irrelevant video. This practice even sounds irritating, but people like to use irrelevant titles a lot. This will really irritate your friends and you’ll end up losing your respect.
Don’t Care About Others:
Social Media allows you to interact with others. However, if you don’t care about others, they will stop caring about you too. Friends ask each other for help and suggestions. It will be rude (extremely rude) if someone asks you for an advice and you don’t respond at all. You let their email sit and rust in your inbox or get buried under other messages on your wall.
If you want your market and friends to pay attention to what you say, then you will have to pay attention to what they say. You have got to have a caring attitude and you need to ensure that you reply in a timely manner, always.
Never Talk to Anyone:
People like to share photos, news, videos, etc. on social media sites. This is a great opportunity you have to get to know your market and friends (you meet on the net). If you never, ever send a customized message to any of your friends, then you will lose your credibility. They will eventually realize that you are there just to exploit the power of social media. They will either delete your name from their friends’ list or simply start ignoring your promotional messages.
So… These 4 ways can really kill your business. If you don’t want to ruin your credibility then, never spam, never try to fool your market with irrelevant titles, start caring about others and start talking to others as a human being, not a machine.
Image Credits: Intersection Consulting