Planning to establish a small business online? Not a bad idea at all! But, remember, you have to confront some huge challenges when it comes to marketing your products or services online. Engaging the customers to your business may be an arduous task for you as it involves time and money.
Despite owning a great site with impeccable designs, if your site doesn’t provide sufficient information to customers, then your products or services will be lost in expanses of the Internet.
How to notify the customers about the products or services of yours every now and then? Is there any solution to this? These are the questions lingering in the minds of many.
A practical solution that can reduce the stress of you and can help your business grow with better customer engagement is by creating a BLOG! Sounds odd? Ask an experienced internet marketer, he’ll instantly appreciate this idea! In fact, 90% of smart businesses use blogs as their marketing spearhead and experience better results compared to others.
Reason 1: Content marketing is topping out
Several updates from popular search engines like Google, Yahoo, Bing, etc. have apparently emphasized the need for content as it is discovered to be the best mode to communicate with customers across different parts of the world.
Posting regular blog posts on your website will help you notify the customers with the most recent business updates or events enticingly. This can help your customers stay tuned with the business easily.
Reason 2: Customer issues are getting resolved
A huge advantage with blogging is that it can help you listen to and follow your readers on a regular basis and can help them with necessary solutions. An impressive post addressing to the customer problems will easily grow popular. This creates trust in the minds of customers and helps them visit your site time and again. Simply put, it can increase the revenue remarkably.
Reason 3: Social media blog feeds are improving customer base
Blog feeds can be posted on social media sites like Facebook, Twitter, StumbleUpon, etc. to garner the attention of people across the world. If your blog is professional and written by someone with exceptional writing skills, the chances are it can touch millions of customers and can improve your customer base effortlessly.
Reason 4: Search engine rankings are improving rapidly
An exceptional blog offering necessary solution to customers and addressing to their needs will be widely appreciated by media and journals. This eventually will push the post into the top 10 of search engine result pages. Visibility of your business blog in the search engines will improve your business value in no time and can easily double the clientele as well.
Reason 5: Better connect with customers
Above all, you’ll be connected with the customers 24/7 and they can access your blog, comment for any particular post they find interested in. Replying to the customer comments honestly will encourage them that you’re listening to their needs. A simply reply to a customer comment for a post can multiply the level of trust on your business which leads to improved sales and conversions.
By now you’d have been convinced that blogs are wonderful additions to your business. But, ensure hiring professional writers with journalistic tone to create a magical post that entices every reader around the globe to extract the complete benefits.