5 Effective Tips to Master Facebook Advertising

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Facebook has reported that they now have 1 billion active users. With that many people on Facebook, wouldn’t you agree that it is one of the best tools you can leverage on to market your products or services?

Not convinced? Well, here are a few more benefits of Facebook advertising:

  • Targeted Advertising – you are able to specify your target group.
  • Affordable – Facebook is one of the most affordable advertising platforms for the flexibility you get.
  • Interactivefan pages allow your fans / customers to find out more about your organization and for them to voice their opinions.
  • Different advertising structures – you get to choose between PPC and CPM to get the most views based on your budget.

But hold on, there are a few things you need to be aware of before embarking on a Facebook marketing campaign, in order to make it a more effective campaign. Here are a few tips that will help you polish your advertising techniques on Facebook.

Tip #1: Determine the Purpose of Your Campaign

The first thing is to determine what you want your ad campaign to achieve. Do you want fans to like your page or do you wish to attract more potential customers / viewers? Who are your target audiences? How much is your campaign budget? Will the ad be short term or long term?

These are some of the questions that will determine where and how you advertise.

Tip #2: Choosing Facebook Destination or a URL

When setting up your ad, you get to choose to direct the ad link to your Facebook page (or event) or an external website’s URL. Whichever it is, do ensure that the landing page is applicable to your ad!

Say, if you are advertising about second-hand motorcycles, make sure you link it to a page that’s relevant to it and not, say, your homepage on second-hand vehicles. Not many will appreciate the page hunt experience.

Tip #3: Designing Your Ad

Your ad has only a split second to capture users’ attention. So designing an effective ad is crucial. Look into the following areas when designing your Facebook ad.

  1. Research – Check out other ads and take note of those you are attracted to as well as those that you don’t like.

    List down what would encourage you to click and apply these onto your ads and avoid making the same mistakes those boring ads made.

  2. Image size – With the new ruling, you are only allocated a 100 x 72 pixel image so make the most of it. Previously, it was 110 x 80 pixel. Do resize accordingly so that it won’t look distorted. An eye-catching image is advisable. Alternatively, you could also include text in the image area.
  3. Text – The ad’s body has a limit of 90 characters, so be precise. And you may want to use words that attract attention eg “free”, “save”, “discount”, “offer” and so forth.

Tip #4: Target Your Audiences

The great thing about Facebook advertising is that you are able to choose who gets to view your ad. This raises the possibility of it being spotted rather than lost in a sea of uninterested viewers. You can determine:

  • Location
  • Age
  • Gender
  • Interests
  • Categories – has a list of general interests and lifestyle for you to choose from eg activities, ethnic, events, family status and so on.

Plus, Facebook also allows you to check your estimated audience while you are still designing the ad, so that you adjust the criteria to suit your budget / target.

Tips: Always adjust the above targeting controls so that you stay within your budget!

Tip #5: Test And Measure

Last but definitely not the least, do not make the mistake of not testing and tracking your ad campaigns.

Run a few ads to determine which is more effective. You can vary on the ad wordings or the targeting criteria. With the flexibility that you get with Facebook advertising, you should not be afraid to try different and more creative approaches.

Don’t just track the likes that your ads receive. What about the ads’ ROI like cost per like and cost per sale. Which target audience is more receptive of your ad? Were there more positive activities on your page or website?

Tips: Use these information you have gathered to tweak your ads. Enhance the better ones and remove the ineffective ones.

Advertising on Facebook is indeed very affordable and a good marketing channel. Unlike traditional advertisement methods, you don’t need to fork out hundreds or thousands of dollars upfront for just one ad campaign. However, you will be expected to put in time and effort constantly to maximize the efficiency of your Facebook ad campaigns.

I have been using these tips to advertise my website 100wpthemes.com on Facebook and the results are pretty encouraging. So these tips are from my personal experiences and they definitely work! Do give the above tips a try or share with us your own ones!

Image Credit: Sean

Article by Alicia

Alicia has written 5 articles.

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Comments on this entry are closed.

  • Shout for deals October 6, 2012, 5:21 am

    I agree, u have to stay connected and updated . thanks for sharing your valuable tips ,they r really commendable . Research and targeting controls
    are great tips to work on. thanks again

  • ZK October 6, 2012, 1:08 pm

    With Google clamping on sites with Panda and Penguin updates…the only option for website is to master social media to get traffic and build a following ..these are great tips to get mileage from facebook 🙂

    • Alicia October 6, 2012, 1:57 pm

      Google AdWords is another advertising channel we can use to get traffic from searches. Google AdWords and Facebook are two great traffic sources, no question about this.

      • ZK October 6, 2012, 2:17 pm

        Google wants you to use adwords, they are making things difficult for organic searches.

        • Alicia October 13, 2012, 4:50 am

          You are right, but I guess Google is doing its part too, using all sorts of algorithm to make their search result better, so as to give a better experience to their users. As much as we hate Panda and Penguin, we have to thank them also, as we want better search results too.

  • Jasmine October 7, 2012, 10:41 pm

    These are great Facebook advertising tips, which I believe will certainly help new advertisers. Nevertheless, I find that advertising in Google AdWords yields better results because the click-through are more targeted.

  • Executive Programs October 8, 2012, 6:30 am

    Facebook ads is a great advertising option to increase facebook page likes. It gives you huge exposure. Also it leads huge traffic to the site also.

  • wired October 9, 2012, 7:27 pm

    great tutorial on facebook marketing strategy

  • Mathew October 9, 2012, 10:57 pm

    I fail miserably with my Facebook advertising. Plenty of likes but the traffic doesnt even look at my content, i have no idea why they liked me. I shall never write another ad again

  • WSI Digital Web October 10, 2012, 3:33 am

    I agree with you that social media has become a popular medium to get more business. You have shared good points to be taken care of while going forward with the Facebook Ad Campaign.

  • John Steven October 10, 2012, 6:06 am

    Having a good and eye-capturing Facebook advertising is a plus!It can give you more traffic.Thanks for sharing and I’ll start improving it.I’ll follow your tips.

  • Anton Koekemoer October 10, 2012, 11:13 am

    Hi Alicia,

    Great tips and great post – Pretty simple tips, yet not so many people tend to use them. A pity really if you ask me. Marketing is two way communications / advertising medium when done in a social media platform. Not as traditional as marketing used to be like.

  • Alicia October 10, 2012, 1:39 pm

    If your website’s SEO is good, you can get a good amount of organic traffic from the search engines.

    But please do not forget about the power of social media sites. Leverage on your social media network… but if you do not have a strong following, then you can try advertising, start with the easiest – Facebook advertising.

    Folks, any other tips to share?

  • best seo agency October 10, 2012, 10:36 pm

    Facebook advertising has long been established as an effective and useful way of getting your friends and followers know who you are and what products and services you are engage with. The power and use of this social media sites is one you don’t want to miss.

  • make money online October 12, 2012, 8:59 am

    Great tutorial on Facebook marketing strategy very helpful for me.

  • truong quoc te October 12, 2012, 12:07 pm

    Great post! A marketer can’t skip facebook ads. The effect of facebook really very large.

  • logo Designer October 14, 2012, 2:11 am

    yes facebook has been quite popular now, its adverstising might generate traffic, but i don’t think it will be on par with google adwords

  • Affordable Logo Designer October 14, 2012, 2:14 am

    Facebook without any doubt is very much popular, its ads might generate traffic but still i don’t think it will be as effective as adwords.

    • Alicia October 16, 2012, 2:19 pm

      Agree with you. AdWords have better targeting options. Furthermore, their network is larger and more people are using their search engine.

      However, do not forget Facebook altogether. They have a huge user base and you can leverage on that to get traffic!

  • SEO page October 20, 2012, 4:22 pm

    You have shared good points to be taken care of while going forward with the Facebook Ad Campaign.

  • How To Write A Book October 23, 2012, 7:43 am

    I think facebook advertising is one of the good way to attract more and more people because it is one of the best and popular social networking site and more people are using that site.