Article marketing has been around for a long time, and even if you may not have considered it before now, it is still well worth trying your hand at. Article marketing has proven itself to be a very effective tool for driving visitors to your website. However, there are some common mistakes that make article marketing less effective than businesses would like. Train yourself to avoid these five mistakes, and you will be on your way to effective article marketing.
While the reason for your article is to attract customers, you are not selling to customers. An article filled with sales pitches is not an interesting article. Not only that, many sites like Ezine will reject an article that is overly saturated with self-promotion. Instead, write an article relevant to your line of business. You will attract customers with your helpful article and you can place your contact information in the resource box at the end of the article.
Making Too Many Mistakes
Misspellings and grammatical mistakes can turn off many potential customers. Mistakes can make your article confusing and your readers may not even understand your point. Also, an article with a lot of mistakes appears unprofessional. In order to maintain the integrity of your articles, clear out the mistakes.
Writing a Headline that Does Not Attract Attention
The headline of your article will determine whether or not it will be read. Make sure that your headline is a good indication of what is in store for your readers. It should stand out from other article headlines and draw attention to itself.
Writing on Too Broad of a Topic
Specific topics are always more interesting and effective. Broad topics take too long to explain, and most web surfers only want to read a short explanation between 350 and 500 words. Try to narrow your topic to a specific area of your business. For instance, instead of writing about brochures in general, write about how to design brochure or marketing ideas for brochures. The more narrow your topic, the more attention your article will get.
Ignoring Publishing Site Guidelines
Be sure to read up on the rules before you begin your writing. Article submission directories ask for certain guidelines to be adhered to. Some aspects that these sites request have to do with the number of words and number of links, along with the quality of your topic. You will have a great deal more success if you remember to check out the rules and follow them.
One final tip: keep in mind that readers want to read intelligently written articles. If writing is not your gig, hire a part time writer to keep up your article marketing, and you will save yourself a lot of time and money in the long run.
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