5 Reasons Why Your Blog May Be Struggling to Increase Traffic

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Traffic

There are so many blogs on the internet, we’ve literally lost count. Moreover, everyone believes that their blog is above average, but the sad truth is that your blog–and (gulp) maybe even the one this post is appearing on–probably isn’t in the top half of that list.

Here are five reasons why that might be the case. Knowing there’s a problem is half the battle anyway.

Because You Don’t Post Very Often
There is a direct correlation between blog traffic and post frequency. The more often you post, the more readers you will have. There are several reasons for this.

More posts means more content for Google’s bots to crawl, that means more keywords and better placement in search results, and you need to perform well in Google’s page rank if you expect your blog to grow.

Also, more posts means that more people will be likely to find something on your website that resonates within them, which means you are more likely to convert casual visitors into long-term readers, subscribers and raving fans.

When you post it gives you a reason to promote your website. It gives you an excuse to tweet, email, post and in many other ways share links to your website. All of this self-promotion leads to growth in traffic. More posts also mean there are more excuses for others to share your content as well.

But probably the biggest reason why more posts will lead to more traffic is that more posts means more opportunities for you to learn and grow as a blogger. Writing is a process that must be practiced in order to be mastered. You must be good at writing to be a good blogger, and you must practice writing to improve. The more often you post, the better you will become.

Because It’s So Hard to Subscribe
Your readers like to read your posts, but they don’t like to hunt for them. They don’t like that they have to go looking for new articles, and they really don’t like investing the time to visit your website only to find that there is nothing new for them to read.

They have come to expect automatic delivery of your posts to their inbox. Some of them want to use an RSS reader like Google Reader, and others prefer to subscribe via email. All of your subscription options should be easy to find and operate.

You will lose readers if your subscription is hard to find or if it is difficult to operate once it has been discovered. Place it prominently on your page and make it a very simple process. You want to make it painless for your readers to become subscribers. Eliminate any drag or resistance that might exist in this process.

Because There’s No Conversation
A blog is not designed to be one way. Your readers expect to have a conversation with you. When you write new posts, write with the expectation that you will receive a response in the form of comments and shares.

Not everyone will agree with your perspective, and you should be willing to engage in an honest, rational conversation about the issues. You are not the King of the Universe, and you are probably wrong about something. Don’t be afraid to let someone educate your through the commenting system on your website.

When you do have your perspective adjusted through comments, acknowledge it. Be transparent about your evolving perspective. Nothing will turn away traffic faster than a know-it-all blogger.

You Can’t Spell
One of the greatest benefits of a blog over a book is the ability to make instant edits. This means that mistakes are not eternal. If someone finds a typo in one of your posts, you can quickly make the edit before the grammar Nazis are out in force. However, you should still have enough respect for your audience to proof-read your posts.

Learn the difference between “your” and “you’re”, the correct usage of “I” and “me”. Your attention to grammatical details will for many people be an invisible measure of your credibility. If your blog is full of misspelled words and typos it’s no wonder why your blog is struggling.

It will take time to repair broken trust, but the first step is to start publishing at a higher level. Once that’s done, begin going back through old posts with the harsh eye of a proof-reader.

Your Posts Are Too Long
People do not “window shop” on the internet, they drive 70 mph down the freeway and look at billboards. Online audiences have painfully short attention spans. If your posts are consistently longer than 800 words in length, you are going to lose your audience and most of your content will be lost.

Keep your posts between 500-800 words as a general rule and use writing techniques like subheadings, lists and bullet points to keep your copy moving quickly.

These are the prime evils, but can you think of other reasons why your blog might be struggling?

Article by Alyse

Alyse has written 2 articles.

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Comments on this entry are closed.

  • Colorado iPhone Game Developers July 4, 2012, 7:49 am

    Blogging is a great way to get increase your traffic.

    If you can understand your audience mind and will post to their minds then your site traffic will definitely increase randomly.

    Cheers

  • Dubai Xpats July 4, 2012, 10:26 am

    Thanks for the info! Great Article! A quick question is this. How much traffic would you recommend I should be getting before I start up a forum on my website? I started my site around 3 weeks ago and am so far getting on average 50 to 100 hits per day.

    If it was you how many hits would you want to be getting before you started a forum on your site? Thanks Alyse

    • enzo testa July 5, 2012, 2:19 am

      Thats a great start Dubai. 3 weeks and 100 hits per day?
      Keep it up and in no time your site will be a good success.

    • ZK July 5, 2012, 7:19 am

      50 a day is a good numbers to start a forum ….I would start it even if I had 5 visits a day …why wait for traffic to increase to launch the forum.

  • Jasmine July 5, 2012, 2:29 am

    Good article, Alyse. The best way to increase traffic to a blog is to post more often, or more regularly. Not only that, you have to write quality content, and content which people want to read.

    Anyway, what do you think of my blog? Do you like the content? Really want to hear some suggestions from you on how to improve! Thanks.

  • Nanvy @ CRM Software Solutions July 5, 2012, 4:20 am

    The first reason is enough for struggling to increase traffic. If anyone is running the blog, this is the first step to follow. These are enough reasons to be solved in order to fetch good traffic.

  • Chris @ NPI July 5, 2012, 11:02 am

    Hi Alyse, nice post.
    I can agree with almost all of your points, without the last one.
    On Viperchill or on SmartPassiveIncome there are a long posts, and people love it. It depends on readers (and frequency of posting of course).

    • ZK July 5, 2012, 2:11 pm

      Hi Chris

      ViperChill is a great blog and very true it depends on the blog readership..a lot of readers love to read long posts. Bloggers should create posts based on the readership of their blogs

  • Alyse July 5, 2012, 11:21 am

    Thanks Guys,
    Its so awesome to hear such great feedback, validates why I love to write.

    Dubai I agree with ZK, why wait? Regardless of your visits get the forum launched, you are already off to a great start!

    Jasmine if you are referring to 100webhosting then its looking good. You have a pretty good authority with a considerably large group of followers. I would say however everything above the fold currently looks like you are running a strictly sales site. I believe that could possibly drive away new visitors (I thought I had landed on the wrong site until I scrolled down).

    Here is another article I wrote about how to Jumpstart a New Blog:
    http://www.spiceupyourblog.com/2012/06/4-things-you-need-to-do-if-you-dont.html

  • Anton Koekemoer July 6, 2012, 5:07 am

    Hi Alyse,

    Yes – I would say you’ve mentioned some of the basic reasons why your website might be suffering to increase the amount of visitors and more importantly – the unique and returning visitors. One of the best things one can do to increase the amount of exposure is to use the power of social media and social recommendations in Search Engines. This is one of the most commonly used and best methods for increasing the exposure – but this is not enough. You need to engage with targeted users – On channels Like Twitter, Google+ and Facebook. These are some of the most commonly used channels that is basically used free of charge and can contribute a lot of value from a social engagement point of view.

    Having a great looking website or blog with great content is no longer enough to rely on – one need to optimize the marketing around the content in order to expose it to new and potential visitors.

  • Steve July 6, 2012, 10:13 am

    Oh, thanks for all those comments on the best blog techniques. i am just trying to promote one blog and it takes months to understand the strategy.

  • Norbert July 8, 2012, 1:44 pm

    Hi guyz,
    All these are Great tips.
    On the subject of long posts, I would like to add that it depends on the type of readership and the quality.
    For one, I wouldn’t mind reading a 2000 word post as long as it really solves a problem i have.
    thanks for sharing.

  • alex July 9, 2012, 3:25 am

    great work kindly share good panda and penguine reason and blog trafic down top reason

  • Merry July 10, 2012, 9:56 pm

    First of all let me compliment our the article its just awesome!

    The Blog must be struggling in the lack of such things that the blogger don’t consider to overcome.
    1. The Content must be updated of the blog on daily basis at least.
    2. Setting the Target Market
    3. Concise and worthy writing.
    4. Simple language is the most important part to be safe from the struggling part of the blog to have more than expected visitors.

  • SWOT Analysis July 11, 2012, 3:17 am

    Hi guyz,
    Really Great tips.
    I wouldn’t mind reading a appox 2500 words of post but it really solves a problem i have. thanks for sharing.

  • sajan kota July 13, 2012, 8:47 am

    Great post Alyse Blogging is a great way to get increase your traffic.If you can understand your audience mind and will post to their minds then your site traffic will definitely increase.

  • Alyse August 20, 2012, 4:57 pm

    Thanks so much for the great feedback guys.

    Anton,

    You are right there is one big chunk missing and that is marketing.
    I agree with using social media but not wholeheartedly. I believe when it comes to marketing your blog you cannot rely on networks that rely on the readers sharing. You can share your own content as much as you would like but not everyone shares your great content in return. For example: There are about 15 unique commentators on this particular post (myself and ZK included); however only a total of 8 shares (6 of which are actually unique). And that is not even scraping the surface of how many readers are NOT actually sharing what they enjoyed. Rather than rely on readers to share over social networks, I like to find out where most my traffic is coming from. Then from there I look for ways to market my work more often on those sites.

    I am a firm believer in Quality first Quantity second!

  • Berkshire Seo Specialist-GlobalEcommerceGroup August 25, 2012, 9:12 am

    Alyse ,

    I believe too long blogs don’t downfall your traffic. Yes Users might get bored but if a reader is there to read then it makes no difference

  • Alyse August 27, 2012, 9:21 am

    Berkshire,

    I agree with most comments when they say it depends on the reader. But, when you say your users “might get bored”, why would you want to associate the word boring with your blog?? Yes they’re there to read but there is a BIG difference between a reader who wants to read more of what you have written and one who got bored after one article then left. That sounds like it would receive a downfall in traffic to me.