5 Steps To Being A Video Expert ( FREE Video Download )

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Maria Andros released her second FREE video today, this one has some serious depth in content and worth in Gold. The FREE videos are from her latest – Video Conversion Formula series of videos. If you missed the first one you can watch it here.

Her second FREE video is titled Instant Video Expert – The Five Step Formula

In the FREE video Maria talks about Five serious and effective “persuasive” steps that can increase conversion rates. These are very simple and easy steps that teach you how to become an expert using simple and easy to prepare videos.

She focuses on how to create “how to” videos, the kind that you use to teach people and as a result, you become perceived as an expert. The video has great actionable tips, and I took plenty of notes while I watched, which I will summarize for you below.

I recommend you opt-in to watch the entire video and download the PDF that includes links to resources to help you make your videos very sticky and actionable.

Video Marketing Series

Click here if the above video does not open

I’ve summarized THE 5 STEP FORMULA which you should apply when making your videos:

1. Create Curiosity
– Maria recommends you create a situation that causes curiosity in the readers mind for him to take action. A very powerful persuasion technique that has been used marketers for years.
– Use music to make you videos memorable (she includes a PDF with links to good places to get music you can use in your videos)
– Shoot on location (go outside) for better engagement and impact full visual elements for your video.
– Keep things moving (change frames) to keep your videos exciting

2. Cultivate Credibility
– She talks about the importance of creating trust and credibility for your product and services and how you can cultivate the same to build an audience. An ideal way to connect would be to tell your personal story to start a relationship. She also talk about how you can build a brand online.

3. What’s in it for me?
– This step talk about what is it for the customer, why should a customer listen to you, do you have a very unique selling point, are you believable.
– Put yourself in your customers shoes and ask whats in it for me (offer a solution to their problem)
– Create a teaser, explain what they will get if they watch

4. Exposing and unravelling the problem
– Identify and understand how the problem impacts their lives, talk about their problems in a non-threatening way and offer a brilliant solution.

5. Engage and educate your audience
– It’s important to constant engage with your audience and create steps you can share to help people.

Bonus Step 6. Entice your audience to take action
– How you can ask your audience to do something at the end

The above is a very brief summary of what the entire video covers, I like this video because it breaks down the approach in a simple step by step format. The steps are applicable to market anything online, not just using video. The video is around 15 minutes long and filled with great content.

Watch the FREE Video Instant Video Expert – The Five Step Formula

Article by ZK

ZK has written 939 articles.

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Comments on this entry are closed.

  • George Phillip November 19, 2010, 3:16 pm

    It’s really helpful post.
    All listed steps are true and doing great for me. Thank you for the post. It’s very informative.
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  • Atlanta Used Engines November 19, 2010, 11:01 pm

    I always want to be a Video Expert. In my mission as a Video Expert, this post helps me a lot. I am thankful to you.

    • ZK@Web Marketing November 20, 2010, 2:19 am

      Awesome , you don’t have to work hard anymore to become a video expert ..just copy her teachings 🙂

  • web design southampton November 20, 2010, 12:50 am

    It’s exactly I was looking for.
    Actually I didn’t know about how to be a video expert but after reading this blog now I understand everything about it.
    Thanks for sharing these useful tips here with us.

  • Alex@jocuri November 20, 2010, 11:49 am

    This should definitely help, if you just copy her work flow you can for sure do some kick-ass videos that can promote your products better then all the other social networks together.

  • Printable Coupons November 22, 2010, 3:34 am

    I just start with windows movie maker. from there, i learned how experiement, installed camtasia until adobe premiere pro. just be creative and always try to learn new things.

  • panic attacks treatment November 25, 2010, 4:01 pm

    video marketing is really awesome stuff, i noticed that it really helps with conversion

  • SEO Miami November 28, 2010, 3:45 pm

    These are some great tips for beginners.

  • Jasmine December 1, 2010, 1:32 am

    Nice videos, I am enticed to take action now!

  • Felicia @ No Deposit Poker December 2, 2010, 1:57 am

    The post and video are really helpful to get people to listen to you, believe in you and buy your product with happy faces. Thanks for sharing!

  • Tej Kohli December 2, 2010, 10:17 pm

    Nice tips , I think its help the reader to find out many challenges and work which makes your Video Campaign much beneficial for business aspects

  • Search Engine Marketing December 8, 2010, 12:55 am

    Video expert a course ware by which we can know about the real concept behind the videos. It helps a lot & providing good information. So following such things can help us a lot while making our own video.

  • Lawyer January 11, 2011, 3:25 am

    Making a video is one of my favorite task to do. Recording events that I treasure a lot is the reason behind it. But sadly, I can’t make some of my videos as effective as I want it to be. I hope with this post I can exactly understand what I’m looking about. Thanks for sharing these information.

  • vancouver website design January 26, 2011, 6:43 am

    Thanks for these useful tips.
    I will follow these steps shared by you.

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