Part of running a company—in fact the main incentive for even having a company—is constantly evolving your business model in order to stay in step with the times and create financial wealth.
That’s why you’ll hear business analysts refer with dread to the idea of stagnation.
A business that isn’t growing is probably dying. Sounds harsh, but concepts that are true often do. For this reason, let’s take a quick overview of ways you can keep your business growing and evolving:
Get your head in the cloud:
– Cloud computing services are growing both in terms of performance and availability of networks. Many companies use cloud services to store and synchronize data as well as to collaborate on projects remotely. This will also help you to streamline your administrative tasks and make your business run more smoothly.
Many contract management systems, for instance, will allow you to use cloud services that turn software applications themselves into services (known as SaaS) that can be managed remotely and efficiently.
Create a strong online presence:
– This would seem rudimentary and in some cases fairly childish to even have to suggest, but one in five adults do not use the Internet and nearly half of businesses do not have any online presence. The reason for the latter is that many small businesses have not seen a considerable traffic increase from the Internet and therefore do not feel the have a compelling reason to spend money on web resources.
The reason for their anemic online performance is poor social media optimization. Having a website alone will not bring in dramatic sales growth. As we’ve already covered, you need a powerful double whammy of social media integration and SEO.
Use e-commerce to enhance your customers base:
– This is another extension of the power of the web, but it deserves it’s own category. The ability to sell products,
services, and merchandise through your site through a cart or online store is extremely critical to many businesses. These days, even blogs can accomplish this task by utilizing the many plugins and extensions offered by leading content management systems.
Using web services, SEO, cloud computing technology, and e-commerce to grow a business is nothing new, but it still bears repeating. Remember, if you’re not growing, you’re receding, so make the necessary move to get in lock-step with the times, which are a-changin’.
Invest in SEO :
– If we’ve said it once, we’ve set it a million times (we being the Internet people): yes, you need search engine optimization. This includes link-building campaigns, social media optimization, onsite keyword optimization,
and a dozen other tactics that help to make your company’s name and brand identity appear in search engine results.
Get on the social media bandwagon:
– If you are not going to leverage the power of social media, its going to be difficult to get traffic to your website. Build your fan pages on facebook, follow influencers on twitter, be a part of the growing social networking site.