Nowadays, many businesses are using ecommerce to promote their products or services. The following are some tips which can help you attract new customers.
1. Use affiliate marketing
Affiliate marketing is one of the most effective ways of attracting new customers. It involves getting other people (affiliates) to promote your products and services. In return for their efforts, you can offer your affiliates a flat-rate or a commission per sale.
Before getting started, you need to realize that most affiliates would be reluctant to endorse or write about a service or product which they have never used before. You could therefore consider offering your affiliates a complementary service or product. Once they have a first-hand experience, they will find it easier to recommend it, especially if it delivers what you promised. This will in turn result in an increase of new customers.
2. Ask for recommendations
There are probably several customers who have had a pleasant experience using your products or services. Such satisfied customers would not hesitate to recommend you to others. You can use their recommendation in your marketing materials, as well as your site or blog. As a sign of your gratitude, you could offer them a freebie or a coupon for their next purchase.
3. Donate to charity
Many people would want to be associated with businesses which donate part of their earnings to charity. Therefore, giving regularly to charity can be a very effective way of attracting new customers. You could consider creating a separate page on your site which highlights your acts of kindness. Remember to post photos of your charity activities.
4. Start a rewards program
You could consider creating a members-only section in your site where visitors can earn points for taking a particular action. These points can be exchanged later for store credit or gift cards. Some of the actions which can earn points could include:
- Sharing the link to your site on email, as well as on social media platforms
- Writing a blog post about you or your business
- Spending money on your site
5. Offer a free trial
In case you are promoting an online service or software, you might want to consider offering prospects a free 30-day trial. This way, the prospect has a chance to test the service or software before making a decision to buy.
6. Host a Google+ Hangout
Most of your customers and prospects would like to know how your products or services can benefit them. Hosting a Google+ hangout would be an ideal way of sharing your expertise, as well as more information about your products or services.
This will enable you to win the trust of your customers, as well as your prospects. When hosting your Google+ hangout, remember to have some freebies to give away.
Image Credits: US National Archives