If you have a new site or blog, initially you ll find that you don’t get a lot of traffic or your traffic is like a roller coaster ride high on some days and low on other days. Don’t get intimidated by this trend even the best of bloggers go through such a traffic cycle.
More traffic does not always mean more sales, qualified traffic leads to better sales. You can convert low traffic by ensuring that your site is tuned for conversion.
1. Ensure you have a neat layout :
If you are a blog owner, ensure you have a neat blog theme depending on your niche I recommend you to use the Ultimate Blogging Theme if you have a blog about Internet Marketing, Blogging or Make Money Online. This is a tried and tested theme for successful conversions even if you are a new blogger or have less traffic.
2. Understand your Surfers :
What do people surf on your site, where do they come from , what are the keywords that drive people to your site from search engines, how can you leverage those keywords in your post to get better conversions and higher traffic for search engine, Improve banner placements and Call to action in your articles. You need to push the surfers to the right places which deliver the right traffic.
To drive conversions with low traffic you need to understand every move of your surfer on your blog or website.
3. Use Google Analytics
I use Google Analytics on my blogs, its the best free tool available online. Ensure you install and understand the analytics package, Google Analytics is free and a good place to start, understand which pages your visitors are entering on and make sure you funnel these visitors to your “sales page”.
If you have an article or sub-page which is attracting the visitors, ensure this page delivers the information they are looking for but also encourages them to visit other pages within your site.
4. Ensure you pre-sell well :
Getting the traffic to your page is the hard part, don’t let yourself down when they arrive, ensure you mirror the key selling points, benefits and features of the product you are recommending.
Ensure you have completely pre-sold the product before letting them leave your site, as an affiliate you have done your job, it is now down to the merchant to ensure they close the sale. Ensure you are promoting the products that convert the best, a poor converting merchant site can undo all your hard work. I recommend that you work only with well know affiliates like Market leverage, Niche More etc.
5. Split Test
You can try different header text, different call to actions or complete pages, why not create 3 more index pages which different approaches and see which ones convert best?
6. Use clear call to actions :
Your visitors are looking for guidance, ensure you clearly explain where they should go next. If they land on a product review, give them a number of different opportunities to visit the product’s landing page. If your surfers visit your index page, ensure you show them the path you wish them to take.
You don’t need deep pockets to succeed during a credit crunch simply innovation, determination and the right guidance.