A TV with a buy Button ?

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Internet TV

I hope this isn’t the way you think of the Internet: A TV With a Buy Button

Unfortunately most businesses make this very assumption. They assume that the best way to market their products and services online is the same way that we have done through traditional marketing channels like television.

They build marketing strategies using one method: Repetition

But this type of advertising isn’t a feasible strategy for small businesses using the Internet to sell products and services.

Here is why.

There’s No Money In It

My first attempt at starting a business (which ended badly) based its entire marketing strategy around print advertising in newspapers and direct mail. I burned through a lot of cash. Fast.

To my larger competitors, this was a great strategy but for a small start up with limited funds, there was no money in it. I simply couldn’t REPEAT my message enough times to my prospects to compete as a brand with these larger, more established businesses.

Chances are, you can’t either.

Repetition Is Avoided At All Cost

Traditional advertising strategy is rooted in the repetitive branding that takes place when you see a logo or hear a jingle hundreds if not thousands of times.

The Internet is used by billions of people each day to find information and entertainment. But once we have seen a message, we don’t want to see it again.

This doesn’t lend itself well to traditional advertising methods. Escaping your repetitive message is just a “back button” away.

There is another way.

Educate Your Market

I write and speak about using Content Marketing to establish yourself as an authority in your industry. Using valuable and consistent content creation coupled with the free tools available to us on the Internet, you can create marketing that your prospect will SEEK.

I teach that the techniques and strategy around creating consistent and valuable content and delivering it to your target market through social media channels, email and blogging technology.

You will use this content to create raving, loyal fans of your business. These fans will be your best customers. They will create more fans and they will refer business to you on a regular basis.

Not only is this strategy a viable one, it is the ONLY viable strategy available to us on the Internet.

You will find that by using this strategy your business will be leveraging the strengths of the Internet rather than operating under the illusion that the computer is nothing more than a TV with a buy button.

This is a guest post by Russ Henneberry. He is an Internet Marketing professional making his home in Saint Louis, MO. He writes and speaks about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars.

If you want to write a guest post contact us . Image credits elescher68 :

Article by ZK

ZK has written 939 articles.

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Comments on this entry are closed.

  • Isaac@Best 10 List November 13, 2009, 7:04 am

    yeah and now a days more like TV, Companies have started their own personal channel in you-tube to market business, this is not less than TV advertisement

    • Online TV December 14, 2009, 10:42 pm

      Different mediums require different strategies.

      People are only learning this now, which is quite sad since many have only come to the realization after having spent a fortune in trying to just sell sell sell. You need to be more interactive and more dynamic and transparent when dealing with users.

      As you said, you need to educate your customers. That’s the most important part.
      .-= Online TV´s last blog ..Temporary Outage =-.

  • Tanmay@college chemistry tutoring November 13, 2009, 12:23 pm

    Hi,
    You explained the topic very well.All the things are dependent on the content of the website.
    thanks for sharing info

  • how to articles November 13, 2009, 3:26 pm

    Very good post.
    .-= how to articles´s last blog ..Welcome to How-to’s =-.

  • reverse phone search November 13, 2009, 10:40 pm

    That’s the way its turning out to be.BTW nice post.
    .-= reverse phone search´s last blog ..Reverse Search Cell Phone Lookup =-.

  • Used trailers November 14, 2009, 12:15 am

    Wow.. what a nice explanation to show that the internet screen is nothing but a TV with a remote having a buy button… I like the idea to say it.. very innovative words I must say.. huh!!

  • game-girl November 15, 2009, 9:03 pm

    Actual ideas for the time being!Thanks for sharing!
    .-= game-girl´s last blog ..Три дня скачать фильм онлайн =-.

  • David Adams@locksmith morgan hill November 15, 2009, 11:20 pm

    yeah, now a days many business maketeers have started to publish their videos in the form of channels where videos of their products and adds are been shown up 24*7 and you can buy any a time.

  • Quick Sale November 16, 2009, 12:29 am

    Yes, I agree whatever you want to convey!

  • Davits November 16, 2009, 6:23 am

    Good article about marketing strategies and avoid repetition.

  • gmarko November 16, 2009, 4:44 pm

    You can really tell the difference if it’s something you actually use and believe in. Instead of trying to cover the web with multiple links, people actualy seem to respond and follow better to something you use in your everyday life.

  • Kit Homes November 17, 2009, 2:28 am

    Nice Post.You can program the universal remote without the TV being on. The TV’s don’t transmit anything , so there is no reason for them to be on.
    .-= Kit Homes´s last blog ..Are there any Exclusions? =-.

  • Corporate christmast gifts delivered November 17, 2009, 3:06 am

    The internet marketing has create the new ways to generate the online business.

  • mark@Bunn Coffee Filters November 17, 2009, 4:43 pm

    Mailers are such a waste of advertising money! I am currently consulting with someone who shall remain nameless who is obsessed with mailing out advertisements, when I am trying to tell him how much more valuable it would be to rank on the Internet. !!

  • Kris Aquino November 17, 2009, 9:50 pm

    The internet marketing strategies evolve as the technology also evolves. Always ride to the fad, isn’t it?

  • Charlie@discount shoes online November 19, 2009, 6:58 am

    yeah the trading strategy can be clearly seen from the pop-ups that pop’s to you while surfing website and many people do buy many things from internet too, and the reason is it is cheap to them as products are really free from taxes.

  • dbradley@Austin Divorce Attorney November 19, 2009, 12:22 pm

    Internet Marketing has a different approach compare to the traditional tv ads thats why for those small business research first before you attempt venturing on internet marketing.
    .-= dbradley@Austin Divorce Attorney´s last blog ..Do you offer flat fee divorces? =-.

  • Jacques @ Web Design November 19, 2009, 2:04 pm

    Engaging clients via quality, unique content rather than boring (and expensive) repetition really appeals much more to me than the conventional model of repetitive marketing and advertising that we were reared on. It just goes to show that there is some serious evolution of the conventional concepts that has been caused by the advent of the internet, and I for one, am happy for this happening.

  • Link building services November 20, 2009, 5:41 am

    now a days internet market also depends on tv promotional adds. and you made good points . thanks for sharing
    .-= Link building services´s last blog ..Link building services =-.

  • Pam Garritt@Commercial audio/visual installation November 24, 2009, 11:45 pm

    Internet has been the most primary source of marketing now a days, even more than TV, online shopping is the most convenient way now a days that helps internet marketing to grow more better.

  • Louise@Letterhead Printing | UPrinting.com November 25, 2009, 12:38 am

    It is important to utilize all forms of media when it comes to advertising and marketing. But I do agree that repetition should be avoided. Keep the repetitive advertising at the minimum.

  • Lida February 1, 2010, 12:40 pm

    Actual ideas for the time being!Thanks for sharing!