Let’s say your business website looks awesome, but it doesn’t bring you any sales. Is it good for you? Let’s say you have another website that doesn’t look too good, but it makes you money. Isn’t it good for you? Which one is pathetic? You will say, “Of course, the one that is not helping me make any money is a pathetic website, who cares if it looks awesome.”
The point is that a very well designed website may not make you rich and a simple, not too good looking, website can help you earn bread and butter online. You can’t determine whether a website is good or pathetic until you evaluate the conversion rate.
So, what are the reasons that a good looking website may not make you money and turn out to be pathetic?
There are several elements that make a website successful. You need to of course make it look attractive, but there are other things too that you have to take care of in order to convert visitors into customers.
Let’s discuss some important elements now:
Make Sure Your Website Correctly Conveys Your Business Model:
You don’t want your visitors to guess what your website is about. Your target market should instantly figure out what your business model is. For example: If you specialize in window cleaning, then your website should clearly say that. Just having some pictures of clean windows on your site may convey the message that you actually sell windows.
So, your website should concisely guide the visitors. You only have seconds to grab the attention of visitors and get them interested. Make sure that you write a powerful and attention grabbing headline. Even if the graphics of your website are excellent, but if the website fails to convey the right message to your visitors, then it will turn out to be a pathetic website.
Make Sure Your Website Correctly Conveys the Mood of Your Business:
If you specialize in selling surgical instruments, then the color scheme and layout of your website should have some serious tone. It will be unsuitable to have radiant colors with happy faces all over the website. It’s good to have a happy face, but in relevant uniform, conveying satisfaction.
If you specialize in selling toys, then you can choose bright colors and have some pictures of clowns here and there. So, you need to correctly represent your business. A lot of people create really boring and simple sites. Avoid this practice and make your website professional and catchy whether it’s about charity or games.
Attractive design, but irrelevant theme will make your website pathetic, no matter how cool the graphics are.
Make Sure Your Website Clearly Guides Your Visitors:
After your visitors come to your website, you need to make their lives easier by providing them with user-friendly navigation. If they are looking for any specific information, your navigation should allow them to instantly figure out where it will be.
If they find it difficult to get their hands on the required products or information, they will not hesitate to leave your attractive website. So, don’t make your website pathetic with difficult navigation.
Make Sure Your Website Has Attractive Copy:
It’s your copy that gets buyers interested in buying your products. If your web copy is not compelling, your attractive design won’t be able to make any sales. So, ensure that you hire a professional copywriter to write copy for your website.
These are some of the most important things you need to take into consideration to ensure that your well designed website doesn’t turn out to be pathetic.
The is a guest post by Ben Johnson, who is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing. Contact us if you want to guest post on this blog. Image Credit: N08