Last week, technology companies from across the globe gathered together in Las Vegas to show their flashy devices and services at the Consumer Electronics Show (CES.) Amid the glowing, flashing displays of slick technology there was a clear theme.
The message is clear. Technology is pushing us all to evolve and get connected. We’re living in a globalized world, wired to connect to people across the world in a matter of nanoseconds. Is your marketing structured to keep up?
We have cloud computing, social media, and personalized marketing that makes a clear case for marketing with connectivity in mind. How connected is your business? Is your marketing focused on not only attracting clients, but also connecting to them to increase the effectiveness of your marketing?
Connectivity Drives Marketing
One of the key panel discussions at CES this past week focused heavily upon connected marketing. Is your business poised to reach your customers on a personal level, to engage them? If not, you may be missing opportunities. When you connect to customers, you enhance your marketing.
Let’s look at the following ways getting connected can support your marketing:
- Optimize your website for mobile marketing. Today, 72% of consumers search the internet with mobile devices such as smartphones and tablets. If your website isn’t optimized for mobile searches, then you may be losing business. 79% of consumers will keep searching if a website isn’t optimized for mobile. This could not only produce huge bounce rates, but also undermine your marketing efforts. Optimize your website to increase your connectivity with clients no matter how they find you.
- Get social and connect! Social media offers us all opportunities to not only connect with other people, but to connect to the brands we know and love. It also allows us all to discover new businesses based upon the recommendations of others, Likes, and comments in our news feeds. By connecting to your target customer, you are also able to connect to their friends simply because they Liked you, or commented on your posts.
This is an effective form of marketing that organically grows your customer base for free. Social media shares are also increasingly important to search engine results, gaining priority over many other links. Get social, get connected, and open up your marketing to new audiences.
- Connect your marketing to customer service. Marketing and customer service do not exist in silos. Break down the walls and connect your efforts. Ask happy customers to review your business. Proactively reach out to customers and ask them how their experience was, and if you could enhance it for them. Make customer service a central part of your marketing strategy. Businesses who marry these techniques gain better reputations, reach their customers better, and experience a sense of connectivity unlike many of their competitors.
When you connect with your customers, you enhance your marketing return on investment (ROI). And ultimately, we all want a higher ROI for our marketing efforts. Try enhancing your connectivity today and see how much more effective your marketing can be.
Image Credit: nrh85