One of the best features of using wordpress is that its very SEO friendly, if you have a SEO friendly theme for your blog its a winner with the search engines.
Google loves Wordpess for its ability to create a custom keyword rich URL structure. Choosing the right permalink structure is a very important step that will affect your ranking.
If you have a new blog it is important for your to structure your wordpress permalink structure. A good permalink structure will help Google index your blog posts faster. Changing your permalink structure after you’ve written hundreds of posts is painful, when they’ve been indexed and can cause you to lose search engine ranking and traffic.
WordPress comes with a default permalink structure but you also has the options to choose your own permalink structures for your blog urls.
The default structure for WordPress is :
where 10 is the post number, this type of permalink does not give any indication what the post is all about and is not SEO friendly. The search spider will not understand the content of your blog post and will not be able to index your blog easyly. You can make your permalink structure friendly from your admin panel in WordPress.
On the permalink settings page – WordPress admin > Options > Permalinks
you ll see other permalink structures for your blog : date & name based, numeric and custom.
Use the date & name based stucture only if the date of your blog post is important to the context of your blog. I’ve seen a lot of blogs and bloggers recommend using “/category/postname” structure /%category%/%postname%/ , this is a good option but if you want to reorganise your categories and posts it would be painful to redirect your blog post to new categories.
I recommend you to use /%postname%/ as your permalink structure for all your blog posts.
I would recommend you to pick the above permalink structure before starting a blog and sticking with it. Don’t keep changing your permalink structure as it will impact your indexed posts and your ranking on search engines. If you need to change your permalink structure and are prepared to see a temporary hit in search engine rankings – use the below mentioned plugins
1 ) Permalink Migration Plugin
2 ) Permalink Redirection Plugin
both the above plugins work well. I’ve tested them for my blog.
You can change the permalink structure anytime with both these plugins without worrying about 301 redirects and 404 error pages. These plugin will automatically change your old url structure to the new url structure that you specify.