Facebook is growing larger and larger, its creating cutting edge innovations on its platform as well as on facebook messenger. The new post on the Facebook blog talks of the innovations that it has made on the facebook messenger platform.
The post talks about the initiatives that Facebook messenger introduced in 2015 and the new introductions in 2016 that will soon be live.
The innovations that are being done on FB messenger are mind blogging, it wants users to use it as an everyday app and not just a plain vanilla app for messaging. In 2015 it introduced the send and receive money feature which enables users to transact using FB messenger taking Paypal head on in the payments domain. It also introduced video calling taking Skype head on in the VOIP domain.
Forward to 2016
This year is going to see more innovations on Facebook messenger as it tries to increase trial and usage by being an important app in people’s daily life.
Some of the innovative themes that will be featured in 2016 are:
– No phone numbers to connect with anyone
– Easy access to conversations and usage by introducing threads
– Be social and personalize conversations
– Digital virtual assistant: I would like to see how this human trained artificial intelligence will help you book your next flight ticket. This could be a shot at Apple’s Siri
Facebook’s mantra for 2016 is Customer Delight, lets wait and see how they succeed on this.