Fixing Low Conversion rates for your Pay Per Click campaigns

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One of the common issues facing every PPC ( Pay Per Click ) marketer is low conversion rates. Working to improve your conversion rate should be on every Pay Per Click marketers agenda.

Higher conversion rates will boost your PPC ( Pay Per Click) efforts and add revenues to the bottom line. If your competing in a very competitive niche where your cost per click is high poor landing page will hurt your PPC ( Pay Per Click ) efforts and dry up your budgets very fast .

Here are some quick fixes that will help you increase your conversion rates.

– Tighten ad groups:
Bucket you keywords into different themed ad groups, the relevancy of your ad groups and keywords will help you get a quality score and improve your over all campaign ROI. This activity will also ensure that your ad texts are extremely relevant and highly targeted.

If you have a campaign for selling iPods, bucket your ad groups into Ipod Nano, Ipod Shuffle, Ipod Touch or similar theme related ad groups.

– Keyword Research :
Keep doing your keyword research and be as specific as possible. If you re selling Canon cameras, don’t rely on ” Camera” to increase your conversion rate. Be very specific in your Pay per click approach, you should dig into the “long tail” of keywords and feature keywords that are relevant to your product. For example you should test ads using camera model numbers as keywords “Cannon SD 1100” or “Canon SD 750”

Being very specific for your keywords will help you reduce your cost on generic keywords which will have high bids as a results of high search and high competitions.

– Have a separate landing page URL :
Ensure that you have a separate landing page URL that is specific to your product or campaign. ie. if you are selling ipods ensure that your domain name has the keyword ipod in the url, this will increase the probability of the user clicking the ad 7 times more than a generic url.

– Write specific text ads:
Ad text that have higher clicks have the search phrase in the text and URL. Ensure that the ad text has
keywords directly relevant to your product and service. Infuse call to action, special pricing, and company
benefits in your text ad.

Inserting prices of your products will ensure that you get clicks from users who are willing to pay for your product. The key here is to test a variation of ads that convert, you won’t be able to add all the elements in one ad.

– Ensure accuracy of landing pages:
Sending traffic to the appropriate landing page is a true test of conversion, landing page experiments have
shown that sending traffic to a product or a service specific landing page will generate better conversions
than a company specific landing page or a generic homepage.

The above are quick fixes to low conversion pages, we ll be discussion other PPC ( Pay Per Click ) issues like how to increase low quality score, how to increase high click thro rate and low ad positions in the coming days.

Article by ZK

ZK has written 942 articles.

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Comments on this entry are closed.

  • Michael Henry January 25, 2009, 9:55 pm

    I signed up for an affiliate program but haven’t had the chance to really get a start with it. I’ve used a couple 125px ads on my sites, but haven’t tried PPC yet.

    Michael Henrys last blog post..Certification: Certified Novell 4.11 Administrator

    • almir@seo April 25, 2009, 9:46 pm

      you need to start right away with ppc when it comes to affiliate marketing its the best way to make money very quickly

      almirs last blog post..Vital Tips That Can Aid Any Blogger

  • JWRmedia January 26, 2009, 9:47 am

    I agree with the points in this article- espeically the fact that you have to narrow your keywords down as much as possible. This will bring you less traffic, but it is much more targeted AND usually costs less!

    Great tips, thanks.

    JWRmedias last blog post..Strange, Amazing And Odd Photos

  • Jen January 26, 2009, 5:21 pm

    I haven’t used PPC too much but it keeps popping up in my face the last few days. I do agree with you and JWR Media in the fact that you have to be tight, specific, and focused. Most people get really specific when searching for products.

    Jens last blog post..Google Adwords Income- Using PPC Domination to Generate Leads While Making Money

  • MLDina January 26, 2009, 8:31 pm

    Great advice! It’s important to test different strategies to find out what works best. Too many new affiliates don’t get a complete idea of how to optimize their campaigns before they get started, and can end up with less than stellar results. Thanks for the tips!

    • ZK@Internet Marketing blog January 28, 2009, 9:42 am

      Hi Dina,

      PPC works well when its tested in a tight, filtered environment. Its a learning curve to master PPC, just like any other medium of communication. Thanks for your valuable comments.

      ZKs last blog post..Professional Web Template Designs from Template Kingdom

  • MySpace Layouts January 27, 2009, 4:35 am

    Yes you are right, as few days before i saw the decreasing ppc rate. It may be due to a increasing number of such publisher with same keyword.

    • ZK@Internet Marketing blog January 28, 2009, 9:19 am

      Hi MySpace Layouts :

      Its very important that you have tight control over your PPC campaigns and change your bids everytime you see variance in your bid rate or click thro rates.

      ZKs last blog post..Professional Web Template Designs from Template Kingdom

  • PPC Consultant January 28, 2009, 10:51 am

    Good post and PPC tips but I am surprised not to see anything about geo-targeting and time scheduling. :-/

  • Nihar@NiharsWorld.com February 4, 2009, 10:24 pm

    Interesting post. Good PPC tips… Will read it again to get more insight in this.

    Visited your blog for the first time. Hope see you on my blog soon!

    Nihars last blog post..January 2009 Blog Traffic & Income statistics

  • Vinh Nguyen February 6, 2009, 3:43 pm

    Testing variations in your landing pages is also important to increase conversion. Google has website optimizer http://www.google.com/websiteoptimizer to test and optimize

  • Shannon February 10, 2009, 10:48 am

    I found another intriguing point here http://affiliatemarketingwithryan.com/2008/how-to-use-presell-landing-pages/ where the commentar speaks on how to split test landing page to maximize click-thrus and sales..i wonder how it is done..anybody with any suggestions?

    Shannons last blog post..Google Shows False Warning

  • Brian P March 3, 2009, 11:00 pm

    I agree with using more specific long tail keywords because they are in direct looking for the individual product you have a lot higher rate for conversion in selling products or making money in adwords

    Brian Ps last blog post..Just Added Comment Luv For My Blog

  • Solici March 4, 2009, 2:59 pm

    long tail keywords are the way to go … too much money on the single keywords … On one of my accounts I’m chasing almost $8 for a position in the top 10 on page one with adwords.

    Solicis last blog post..Lawcast 112: James Welch, Head of Legal for LIBERTY

  • ankit@Christian Counseling Dallas March 13, 2009, 6:30 am

    Hi nice post on improving conversion rates, these are essential tips to for any Internet Marketer
    Thanks & keep going.

  • Brad Callen April 7, 2009, 12:48 am

    Interesting subject give the relevant information for PPC conversion.

  • Toronto personal injury June 1, 2009, 4:11 am

    Yes you must try to improve your conversion rates.

  • PaulClutterbuck.com June 2, 2009, 3:36 pm

    Great advise.

    I use PPC. I use a Keyword Spy software, see what others are using, copy and paste the keywords (slightly editing the ads) and letting it run for a bit.
    Then after a few days I then start cutting down the keywords.
    I Reverse Engineer my campaigns.
    The down side, I loose a bit of money though.

    PaulClutterbuck.coms last blog post..PPC Resources

  • Web Hosting June 15, 2009, 5:42 am

    Another point, always double check the technical aspect of your campaign meaning make sure that you link your ad to the correct page and make sure that the page has the correct call to action/s.

  • jonny@Christian Counseling Dallas June 19, 2009, 1:10 am

    Hi,
    PPC really brings lot of the traffic.It is very useful resource for the SEM.
    Thanks for the sharing.

  • kitchen taps July 10, 2009, 3:12 am

    Yes, PPC is the best for online making money but it should be done properly. Its little expensive.

  • ads for free August 21, 2009, 2:34 am

    “Online ads including video are now an established piece of the marketing pie for many big players,” confirms Fiona McDonnell , a senior analyst at Forrester Research on E- Commerce Times. With the online ad industry booming and predicted to grow 30% by the end of 2005, advertisers are beginning to ditch print for the Internet. The Economist notes that on average, only 2- 4% of a company’s budget is dedicated to online ads, but with 15% of media consumers surfing the Net, that percentage is expected to increase.

  • Vijendra@Christian Counseling Dallas August 31, 2009, 4:42 pm

    Hi,
    Long tail keywords are the way to go, too much money on the single keywords.
    Just start right away with PPC when it comes to affiliate marketing its the best way to make money very quickly.
    Thanks.

  • kitchen taps September 8, 2009, 5:17 am

    Its little expensive too and one must take care while doing PPC and this is really great advice regarding PPC campaigns.

  • Tanmay@Christian Counseling Dallas September 29, 2009, 12:12 pm

    Your post is really informative for me. I liked it very much.
    Keep sharing such important posts.