Gain Internet Fame without Being Internet Famous: Success Isn’t the Only Avenue to Fame

Wifi

How to be an Internet Celeb

The internet can be cruel for an up-and-coming business. You need fame in order to present your services to the public and yield success, but you’ll need to be successful to gain fame, so this is something of a catch-22. Fear not – there are still ways to get traffic and traction without having to rely on fame and celebrity.

Don’t Be Just Another Face in the Crowd

The goal is to get traffic quickly. Google is like the Los Angeles freeway of online traffic, so target keywords that will allow you to get ranked on the first page of Google searches. This drastically increases your chances of connecting with a potential client. Think of it like a matrix in math. You have conversion rate on the vertical axis, and search volume along the horizontal axis.

As your keyword gets longer, it narrows the search to more specific links; this is great for your conversion rate, but it just won’t get searched for that often. On the flip side, if you choose something so broad that it’s searched for a million times a day, you’re going to have virtually no chance of getting noticed. You’d be a small guppy in a very large ocean. Aim for a keyword with 100 or fewer searches a month, and you’ll have a good shot of winding up on the front page.

If you already have some established traffic, you can use a resource like HitTail.com for long tail keyword suggestions based on your current traffic. Once your traffic is analyzed, you can use the information to locate solid landing pages or relevant blog posts you should write. If you’re lacking traffic, spend a few hours on Google’s Keyword Tool and try to find some low-competition keywords that fit your business well.

Craft Killer Landing Pages

Getting a visitor to your landing page is the first step, but converting them is the ultimate goal. A lot of people will tell you to display a big green call-to-action button, strong visual cues, or an email sign-up form. These are important, but they lose sight of the most important part: your offer.

Think of it as a physical store. Sure, you see checkout lanes and they’re necessary, but in most every store, from electronics to groceries, the first things you see are the special offers and coupons. Nobody boasts a checkout lane – the customer already knows they exist. Get your visitor interested the moment they “ walk in ”, and make them actually want to buy what you’re selling.

Face it, at the end of the day it won’t matter how well-designed your landing page is. If you don’t have a good offer, then you can’t attract a customer. Put lipstick on a pig, and it’s still a pig.

Juicing Up Your Links

When you’re jump-starting a site, links can be frustrating since they’re one of the few aspects you don’t have a ton of control over.

First, make sure to review all of your old web properties and send a link to your new site so you can draw some link juice. We were able to rack up about a dozen links from our old sites right from the get-go. Second, link your site from every social media profile you have. It won’t provide a ton of link juice, but it’s an easy way to jump-start your site (if nothing else, it can’t hurt).

Third, start blogging on your own site. Create unique content, send it to social sites, and get your content out there for people to see. Not all of it will do well, but you’ll start to see some people linking back to you.

Lastly, start submitting guest posts to other blogs in your industry; save your best stuff for these posts. Initially, you’ll likely only get a link in your bio, but over time, you might slip a link in your blog post where relevant.

There are a million other ways to get links, but these are a few ways that should get you some nice initial links. Whatever you do, do not pay for links. It’s simply not worth it to take shortcuts – the tortoise definitely beats the hare in the link-building race.

You’re not going to get traffic based on established success because you just don’t have it yet. On your trek to building your business, these are just a few tips to gain early exposure and feedback without relying on fame.

Image Credit: Loop Oh

Article by Wade Foster

Wade has written 1 articles.

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Comments on this entry are closed.

  • Jasmine April 26, 2012, 9:47 pm

    Wade, thanks for a great article. I am sure you have shared all the important ingredients to be successful on the Internet, especially in blogging. Most of us might know some of these, and now is the time to implement them consistently!

  • B.J April 27, 2012, 2:25 am

    As a new site its hard to draw attention, and you give some exellent tips here.
    I had a look at HitTail.com , but I am not sure its worth investing.
    You can find longtails people search for in Google webmaster tools, and also in Google analytics.
    Like you say, the offer is the most important. Regarding HitTail.com I would like to see exactly why they are better than existing tools before I by.
    Having testemonials are great, but it will not convince people without a good value for money..

    • Wade Foster April 27, 2012, 10:52 pm

      Hi B.J.

      You can get a lot of that stuff from Google webmaster tools, but where HitTail becomes valuable is that it just says what to write about. For me that’s worth the minimal amount of money we pay.

      Wade

  • Yoga April 27, 2012, 2:59 am

    Internet is a very usefull tool to get popular because the internet have a millions of users.

  • personalised items April 27, 2012, 3:04 am

    getting descent and proper traffic requires a lot of facts and information gathering. Since you cannot just pin point on the kind of approach you will be doing. And could not afford to waste time by guessing on the best angle to get traffic. You must have some facts and data to make sure your approach will work and not just rely on luck.

  • Nanvy @ CRM Software Solutions April 27, 2012, 3:29 am

    Good to know about gaining internet fame and it seems it can be achieved from these tips.

  • Goa trip April 27, 2012, 4:27 am

    Hi,

    No doubt in that blog commenting and guest blog post given new identity to get quality backlinks to your site and this is nice way to get backlinks as well as latest technology in SEO field.

  • Aasma April 27, 2012, 6:50 am

    Nice points, I always favor long tail keywords as it has more possibilities for lead conversion than normal or shor keywords. Though you get less traffic through long tail keywords but these are people who actually looking to buy.

  • Frances B April 27, 2012, 1:18 pm

    Very useful tips you have there! I will take them into consideration when I want to make a point and use the social media in conveying it. Perhaps, you could also make a post about the dos and donts?

    Thanks for sharing!

    -Frances

  • custom items April 27, 2012, 11:19 pm

    Thank you for sharing all these useful tips. Since social media has millions and millions of users, achieving fame won’t be that hard! Keep on posting, I will visit your site regularly. Cheers!

  • Melanie April 28, 2012, 6:05 am

    The internet can be cruel for an up-and-coming business. You need fame in order to present your services to the public and yield success, but you’ll need to be successful to gain fame, so this is something of a catch-22. Fear not – there are still ways to get traffic and traction without having to rely on fame and celebrity.

  • Joseph Mills April 29, 2012, 1:59 am

    Thanks for great tips of advice. I heard some of them but not really use them. I should have a try. Im pretty sure you shared the best techniques in order to success.

  • Mohsin @ free license keys April 29, 2012, 6:58 am

    I think its the easiest medium to be popular other wise on other media its very difficult.

  • Becca April 29, 2012, 9:05 pm

    With millions of blogs, the common reaction is hard to success.But with perseverance and positive mind it’s not possible. thanks for this excellent post

  • julythomas May 1, 2012, 11:24 am

    I am working on all these techniques but I have got relevant traffic only through search engine optimization.

  • lilyg May 2, 2012, 3:28 am

    I am working on all these techniques but I have got relevant traffic only through search engine optimization.