We all know that Google Analytics is the most popular and the most used web analytics application. Since it is free, so most of us take this as granted and are not aware about the actual power of this application. What they don’t know is, if used correctly, one can find the most valuable insights about his business and customers with the help of this application for FREE.
In this article, we’ll cover the six basic and powerful Google Analytics features which every Google analytics user must use. But before jumping to that, I’m assuming that you’ve already installed Google analytics tracking code on your website. Others can visit the tutorial here.
Emailing your Reports – With Google analytics, you don’t need to log in every time to see your traffic stats. You can access all traffic reports directly from your Inbox. Google has completely automated this process using which you can schedule your reports to be emailed to you or your clients on daily, weekly or monthly basis.
Just click on the Email button in your Dashboard and Schedule your reports. If you need more information, you can read the complete tutorial from Google here.
Exclude Traffic from your Own IP – If you want to get more accurate metrics of the traffic your site is getting from external sources then you can set an IP filter in your Google Analytics which will help Google analytics to exclude the internal traffic from your reports. To Do so , You’ve to go to Filter Manager in your Google Analytics account and then add an IP filter.
You can read the complete tutorial here.
Use “Add to Dashboard” – Do you want to check anything specific every time in your Google analytics report like – top referring sites or most popular keywords. Then, save your time and access these reports directly from your dashboard by using “Add to Dashboard” feature.
Filter Your Keywords – Confused after looking at the long list of keywords that appear in your Google analytics report? Then use the “Advance Filter” option. By using this feature, you can filter your keywords according to the number of visits, pages/visit, time spent on site, Bounce rate, % new visits. Moreover, you can also filter them according to their conversion value.
Check out this video from Google analytics Youtube channel for a detailed tutorial.
Using the Pivot View Option – Want to know which keyword/landing page combination is best? How many searches a keyword get from any country? Which browser and operating system your visitors are using on the basis of keyword? You can get all these information by using Pivot view option (the fifth button) under keywords report.
Using Motion Chart – Motion chart is a great feature that helps you to visualize the performance of individual keywords over time. To access Motion charts click on the Visualize button located at the top of the keywords report.
And you’ll see the motion charts where you can compare the performance of your keywords overtime and identify the trends
Please refer the detailed tutorial about Motion Chart here.