When I logged into Google Webmaster Tools last night I realised that Google had stopped showing the PageRank metric. Just to confirm what I saw I dug further and came across a thread that read PageRank Distribution removed from Webmaster Tools .
Susan Moskwa from the Google Webmaster Central team explained it was removed because Google keeps telling webmasters “that they shouldn’t focus on PageRank so much but more on building the content of their site ” They felt it was “silly” to keep telling webmasters that, and at the same time show it in Webmaster Tools. So Google removed it from Webmaster Tools.
I think is a good thing I am not for PageRank but for content, Google’s search engine relies very heavily on PageRank and not on relevancy of content. On one side they say that Google is all about relevancy on the other side when you do a search the best of blogs or sites with content don’t come up in the top search results. The sites that come up are based on PageRank (a metric used by Google to display sites in their search results)
A majority of the sites in the top search results don’t have great content but relevant inbound links that help then rank high on search results.
Google needs to take a stronger stance on PageRank, if they want webmasters and bloggers not to get obsessed with PageRank The old school of thought being that PageRank is very deep rooted with Google and Google search results, it will be impossible for Google to do away with PageRank.
Google needs to remove the PageRank from the Toolbar which is still present and still a factor amongst webmasters and internet marketers to consider the power of a website. Often the Toolbar is not updated and buggy.
By removing the PageRank from the Webmaster Tools is Google moving towards killing PageRank from their system completely. At one point back in 2007, Google asked webmasters about removing PageRank from the Google Toolbar but the discussion ended with no recourse from Google.
As a user of the Google search engine and a webmaster I would like to see Google search results based in the strength of content, traffic and user interactions but the present Google ranking system don’t take any of these factors into consideration when they display your site in the search results.
Will Google take a stronger stance this time and Kill PageRank ?
Would you like a PageRank free Google ?