Google Plus One and the Future of Your Online Business

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Google Plus One

If you spend a lot of time online and hanging out on techie websites like this one then you can’t fail to have noticed that Google has just launched its own brand new button for sharing, called Google +1. That’s why everywhere you look from websites to paid advertisements to their search results, you’ll soon be seeing the +1 sign. But what does it actually do?

Essentially +1 will be a button that functions in the same way as a ‘Thumbs Up’, ‘StumbledUpon’, Digg or a Facebook like – it will be another tool for sharing with everyone that you approve of, like or recommend the site that you have just been reading or browsing and you feel that other people should have a look at that site too. Or, in the more complicated way that Daniel Dulitz, the product manager of Google put it,

“Google +1 is an annotation system which reinforces the interactions between organic and paid results, web pages, and your Google contacts.”

The process is simple – once you have given a plus one rating to a site there is then a counter that tells everyone else how many different people have given the plus one rating too. This counter will then act as a gauge to tell how popular that piece of content or that site is and how often it has been shared.

When it comes to your own website, there is no harm in having the full range of sharing buttons on display and the advantages of having the Google version are clear. In the very brief time that Google Plus One has been around (since March) the figures show that Google’s version, Plus One has already outpaced the Twitter share button in terms of the number of times used and is being taken up and implemented at almost double the rate of Twitter’s version. 4.5% of websites already have Google Plus

One which is more than the combined total of Twitter Instant Follow and Twitter Share. And with Google being as important as it is in terms of SEO and the effectiveness of your site you would not and should not, ignore Google +1. Facebook still has the most popular social add-ons and plugins of all, with their ‘like box’ and like button’ plugins, but you would not bet against Google overtaking them.

What effect then does all this have on your site SEO? So far Google have remained tight lipped on the subject but it does not take a genius to work out that it will soon play a big part. Google has always been keen on mining the social network data for their algorithm calculations and have not had access to the Twitter or Facebook figures – three guesses which social media they will use to calculate social popularity and importance?

The lesson, then is that business sites, whether they are selling books or offering a phone number search service, blogging about travelling or discussing organic skin care – no matter what the website does, if it wants to keep on going upwards, it is probably going to need Google +1.

This is a guest post by Alex, you can check out the guidelines to guest post here.

Image Credit: Seriftuts

Article by Alex

Alex has written 1 articles.

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Comments on this entry are closed.

  • cadeau de naissance August 8, 2011, 5:32 am

    google + 1 is a future…

  • SEO Tips Blog August 8, 2011, 5:19 pm

    Google +1 is definitely huge for online advertising and business incorporation with search + social media, but I do not see it surpassing Facebook anytime soon for personal use. People just have way to much history in terms of media and relationships on FB over the past years. I do really like the interface though and feel it will be a success either way, I mean, come on, its Google !

  • MobiGizmos August 9, 2011, 9:12 am

    Seriously didn’t like G+ much. been more than 15 days since I logged in G+. Cool factor is missing.

  • Personal Injury Lawyer August 11, 2011, 12:36 pm

    Well soon it will be but not now… as we can see google plus is not open for public yet.. and you can have an account via invitation only.

  • Otakore Literantadodist August 13, 2011, 3:29 pm

    Google dominated everything. Good article, I should click the +1 button for this . . .

  • Henrick, Adelaide web startup expert August 13, 2011, 5:10 pm

    I heard google+ more often but still I don’t know what it is until I found your post. I think it will affects the sites very much. I’ll try it!

  • iPhone 6 Blog August 14, 2011, 3:52 am

    Google +1 is really important for webmasters as it may help them to get a bit of more traffic

  • weight loss reviews August 16, 2011, 8:55 am

    google+1 is in beta now I just learned about it a few days ago still trying to figure out all the functions I did download an app for my android phone which was kinda cool but still working on the functions of the google+1 website they are not to user friendly I don’t think

  • Justin Brown August 17, 2011, 12:27 pm

    Google+1 is intended for webmasters and programmers who want to customize their website from simple changes to the form factor to advanced loading techniques. It may help them to get more traffic.
    I believe this is great!

  • Felicia @ No Deposit Poker August 25, 2011, 2:56 am

    Hi Alex,
    I actually have seen this Google icon but I did not really know what it meant. Thanks for the update.

  • Kelli October 9, 2011, 12:46 am

    Very interesting statistics on Google’s +1 vs the Twitter share. Thanks for a great read!