I love The Penguin, the super villain and one of Batman’s greatest enemy, known for his trademark high tech umbrella tricks and under ground black hat dealings. Well it seems that Google has now taken a similar role on being The Penguin, with the recent Google Penguin update to tackle black-hat webspam.
And…I don’t love The Penguin anymore:) and it’s not just me.
SEO experts and webmasters have been slapped hard by the recent Google Penguin update, the damage on search rankings seems worse than the Google Panda series of changes that happened all of last year.
Google’s clamp down on webspam and black hat link building methods have had the SEO industry in a tizzy. If you’ve seen a drastic drop in traffic and sales blame it on the Penguin update.
The Wall Street Journal covered a feature story – As Google Tweaks Searches, Some Get Lost in the Web .
It features online businesses that have been slapped by the Penguin update, one online pet store owner saw his sales drop from $68,000 a month to $25,000 a month after the change.
Another online business owner reported a drop of 30% in his overall traffic from Google. While these are just a few cases, I am sure you’ll read a lot more in the coming days as the impact of the update is felt.
Did you see a drop in traffic for your websites? Have your online sales been impacted by the Penguin update?
Image Credit: Batman Wiki