How to Increase Traffic from LinkedIn and Facebook

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Social Media - Linked In - Facebook

In Comes Linked In

When shopping your business for competitive places to advertise and gather historical data, there is one highly unique marketing channel named LinkedIn which accommodates two very distinct marketing strategies.

To examine these strategies, you should asses the two most dominant areas of LinkedIn for marketers:

– LinkedIn Groups and
– LinkedIn Answers.

The strategy for marketing in LinkedIn Groups and Answers depends on the activity levels and the levels of competition.

Groups that are situated in LinkedIn are all about targeting many different industry standard keywords rather than your particular brand for many different reasons. When performing an online marketing opportunity analysis, as usual, high levels of activity are a good sign.

However, if levels of competition are also high, you may need to look for more fertile ground further down the keyword list. By creating a group for a term that describes your industry, you will be attracting a broader group of people than you would if you just used your brand name. 

An issue with this is that if competition is significant for your keyword, they have probably already created one or more groups dedicated to this keyword. 

If the competition is too high for a keyword of interest to your business, you can employ two strategies: First, you can look for a less competitive keyword that is still relevant to your business. Second, you can focus on engagement.

On LinkedIn, the first mover advantage is critical, and it will be difficult for you to gain mindshare with a group if several vibrant groups already exist for the topic, so research is paramount.

Keeping a Straight Facebook

In terms of Facebook marketing and dramatics, it is less about the sense of advertising visibility and more about the difficulty of winning over customers. If competition is high, you should still be able to reach a large number of customers, but you may need to work especially hard to stand out from the crowd.

If competition is low, simply being present on Facebook may be enough to start engaging potential customers. In layman’s terms relevant to Facebook, the notion of competition is most useful when considered in a more traditional business context.

The presumptive competitive nature of Facebook is similar to the notion of competition in Twitter. Users of Facebook don’t necessarily mind becoming fans of a large number of pages. Much like Twitter, it is not necessary to see every post by every friend or page.

Additionally, businesses typically create pages for their brands rather than around a particular keyword. In short, there is room for every company to have a home on Facebook and, in fact, many companies really need this home, in fact.

Having a natural affinity for the keyword topics people are searching for on Facebook that are relevant to your business will enable you to craft messages that resonate with the fans you will hopefully develop over time; just know there is also an opportunity for B2B players as well.

Ultimately, with millions of users worldwide, Facebook likely has an audience for your product if your product has an audience at all. The task is finding the keywords that people are using to describe your product or service.

While many have traditionally seen Facebook as more relevant to B2C businesses, the first step toward building a marketing strategy for Facebook requires an analysis of the absolute activity levels.

If the numbers are low, you should either target broader keywords or develop a family of keywords with lower activity numbers that can drive enough traffic to still be relevant to your business.

Should anyone on Facebook talk about your key phrases? There is one great way to find out should you have the time and interest.

Image Credit: Inside View

Article by Greg Henderson

Greg has written 1 articles.

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Comments on this entry are closed.

  • Jon Anscher January 14, 2012, 12:02 am

    This is great advice on helping to ensure your LinkedIn and Facebook are working in concert with each other and maximize each of their reach. It’s important to remember that each has a different purpose and each needs to be handled differently.

  • DaisyD January 14, 2012, 1:44 am

    FB Ads are very useful to target a very very specific audience and they are pretty cheap if you know what you are doing.

  • Adeline January 14, 2012, 5:03 am

    I have never thought about targetting LInkedIn traffic before. This post is an eye opener. Thanks for the detailed info.

  • julio January 15, 2012, 1:56 am

    Linkedin, what a find.

    • minime January 17, 2012, 9:28 pm

      I cannot believe they have become such a huge hit in corporate world…

  • Martin Ryan January 16, 2012, 9:29 am

    Linked in Groups and Answers is a great find and will be looking more at this on a deeper level.
    Thanks very much for the info,
    Martin

  • Jack Sam White January 16, 2012, 11:51 pm

    Facebook, LinkedIn and Twitter are really great when we think about social media channels to promote online businesses. You have covered a lot about LinkedIn and Facebook strategies but I think we can not neglect Twitter as well. Twitter is doing great when it comes to engage customer directly. I think twitter is a whole different world in just 140 character.

  • john@ebookiss.com January 17, 2012, 9:27 pm

    I prefer using Facebook to Twitter or Linkedi. But i think traffic from Facebook or Linkedi are very interesting and useful. I will try some your tips to increase my traffic.
    thank u so much!

  • Jesica Wills January 20, 2012, 6:36 am

    Facebook Ads, facebook and linkedin groups are the best way to get huge traffic for your business website.

  • uk news January 24, 2012, 1:14 am

    This is great advice on helping to ensure your LinkedIn and Facebook are working in concert with each other and maximize each of their reach.
    uk news recently posted..Why Facebook Is Making People Sad

  • sarajohn January 25, 2012, 5:16 am

    facebook and linkedin groups and twitter groups are best way to increase Traffic for ur Site

  • ghadawala February 6, 2012, 4:12 am

    I wasnt aware of Linkedin could be used to get traffic on web.This is awesome artical ….