How to make your About page more effective

Wifi

About Us page

The ‘About’ page cements the relationship between the blog reader and the blog owner. This page is a building block in establishing a solid customer-owner bond, which can be the key to more potential customers and higher profits.

The Effective ‘About’ Page

One of the most common errors bloggers commit is taking the About page for granted. Most bloggers treat this page as minor compared to other pages. In this case, blog owners tend to care less when it comes to putting useful content on this page.

As I’ve noticed, many ‘About’ pages contain redundant information about a certain industry (sometimes directly copied from the main page), vague and misspelled names and details, old photos of the owner, or the blog template’s default ‘About’ page. An ‘About’ page that’s taken for granted is a major turn-off to readers and viewers. It can also mean an automatic loss of site visitors and clients, resulting in the failure of marketing strategies.

An ‘About’ page should be every blog/company owner’s front. Though this page may be secondary to the blog’s homepage, blog owners should be careful in writing their own ‘About’ page. The page should contain information that is detailed, useful, and well-written. Writing about the history of your company will do, but don’t be too formal about it. Blog visitors usually just want a quick read about you. They do not visit the blog to discover details about your personal life, but to know who is behind the product or service they’re using.

Customer security is a deciding factor in gaining consumers and clients. Educate them by putting real and truthful information on the ‘About’ page. Security can be established by listing the company’s affiliates, values, and mission or vision. A few truthful testimonials can also be linked to the page.

Always aim to establish connections. Some ‘About’ pages only create distractions instead of connections. Old and improperly-formatted photos can spoil a good ‘About’ page even if the page contains well-written content . Use common, easily understandable words and avoid jargon. This page should attract not only old and loyal customers, but draw in new clients as well. Create connections through the words you use and the page’s over-all design.

Contact Details
Though usually available on a separate page, contact details are useful to include on your site’s ‘About’ page. Putting contact details on the ‘About’ page allows site viewers to see the information more easily, and will help prevent site viewers from missing any vital information about your company.

Your site’s ‘About’ page should be your identification card, your brief online resume, and a summarized promotion of your website.

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Article by Warner Carter

Warner has written 4 articles.

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Comments on this entry are closed.

  • dedicated cpanel February 6, 2011, 11:52 pm

    These are all really great tips, thanks for the info.

  • Web Developer February 6, 2011, 11:59 pm

    About us page is clearly a page that build credibility for your product or service…these are great tips that all of us should follow …I would also add uploading of awards or any recognition that help build reputation for your services

    • Jasmine February 11, 2011, 1:04 am

      Good idea! I am sure including awards and recognition info on the About page will help to build up the reader’s confidence!

  • eCommerce Features February 7, 2011, 12:10 am

    For any business, About Us is the first place where people look in to when referring to any website. This shows the current position of the website.

  • iphone 5 February 7, 2011, 12:27 am

    thats true… about me page is the basis for the bond between the reader and the owner… and so it should be informative… as a reader i would love to know about the person whose blog i frequently visit

  • Property Marbella February 7, 2011, 2:37 am

    Hi Warner,
    I have stop reading “About” pages for long time ago, lies, bull, stories, falsehood, is the normal on that page. I read the blog articles and create my on comprehension about the site/blog and “about us”.

    • iphone 5 February 9, 2011, 4:38 am

      no not everyone has his amout me page filled with bullshit…. there are some genuine bloggers who truly write what they feel and what is

  • Евгений Вконтакте Полищук February 7, 2011, 3:39 am

    The Phone in Contact Details or mini chat is very good for loyalty

  • Leaflet Printing February 7, 2011, 6:10 am

    The page should contain information that is detailed, useful, and well-written. Writing about the history of your company will do, but don’t be too formal about it.

  • underfloor heating February 7, 2011, 6:59 am

    I read the blog articles and create my on comprehension about the site/blog and “about us”

  • Car Rental February 7, 2011, 7:54 am

    That is really a unique tip that is not found often in marketing blogs. Thanks for the useful advices.

  • Warner February 7, 2011, 10:01 am

    Thanks for all the feedback and comments!

  • windows 8 February 7, 2011, 3:17 pm

    Exactly.. One should take about page seriously and thus help the readers to know more about site and site owner..

  • Windows 8 February 7, 2011, 4:45 pm

    Indeed about page is very important though I think that the contact us should be entirely separate from the about page

    • Jasmine February 11, 2011, 1:06 am

      You are right. The best is to have the About page, and a separate Contact Us page.

  • Aluminum Cases February 7, 2011, 6:01 pm

    Yes most blogs definitely overlook their about page. When someone new visits a blog, they know very little about the blogger other than what they pick up from the 1 or 2 posts they happen to read. The about page acts a central location for visitors to decide if this blog is worth subscribing to or worth checking back again.

    • used tires February 9, 2011, 12:16 am

      “central location” I like those words aluminum, you know reflecting back on myself, I tended to look at the about pages to see if i would indeed continue to follow that site.

      -Jean

  • used tires February 7, 2011, 7:07 pm

    You are 100 percent right when it comes to the about page, this is something I’ve neglected to do, but something I’ve always done on a personal blog page. I guess should start doing that through all the websites I have consistently.

    -Jean

  • Software Development Company February 8, 2011, 5:42 am

    You can write some brief info and contact details in about page that helps to some reader can know about you and can contact to you.

  • Chadrack@Web Income Blogging February 8, 2011, 11:32 am

    Your thoughts about the “About” are really insightful and I must say your closing remarks summarized the whole thing, “Your site’s ‘About’ page should be your identification card, your brief online resume, and a summarized promotion of your website.” That is what I think every one reading the post must take away from it.

  • FirstHosting February 8, 2011, 2:06 pm

    I think this is really important page, you are right we must establish it in good way

  • Shiva @ Webmaster Tips February 9, 2011, 5:01 am

    Hey Warner,
    Great tips for making a good about page. About page is one of the most important page in your website or blog according to my thinking, it is really important to make a proper about page so that visitors can gain trust over the website

  • Tommy February 10, 2011, 12:16 am

    Thank you for the tips.. i really appreciate it..

  • Dodge Neon SRT4 February 10, 2011, 3:43 am

    Yes, about us Page is very important for Business People. But for bloggers, i really don’t give much importance about it.

  • Jasmine February 11, 2011, 1:08 am

    Great tips. I am not good in writing the About page. Any template I can copy, paste and edit? ;-D

  • SEO Reseller February 11, 2011, 11:26 am

    Blogging is social and in society people are curious about others.

  • Parallel Project Course February 12, 2011, 1:09 pm

    Really good advice. I am afraid my about us page is not as good as it could be, Full of legal stuff.

  • Johanna @ GIJoh.com February 12, 2011, 9:55 pm

    Hi Warner,
    I make my about me page easy to understand and I share with my readers more about the simple yet true things about me. Whether the site is a personal one or for business, the about me page should reflect the personality of the owner.
    Thanks for sharing!

  • Android Wall February 13, 2011, 2:47 am

    i just was thinking what to put in my about page until i read this great tips thanks.

  • Fazal Mayar @ Make Money Online February 13, 2011, 5:31 pm

    Yes, the about me page is a really important page for a blog owner. Your readers want to know you. They want to know you are a real person.

    • Liberty Reserve February 16, 2011, 1:02 pm

      Yes, you are absolutely wright. That is why as i see this post, i created a about us page immediately.

  • penhitam February 16, 2011, 6:17 am

    i guess, i need to do something about my about page. It looks weird to me.

  • small business social media February 18, 2011, 12:10 pm

    @penhitam me too! I am motivated to edit my About Me page on my Social networks as well as take the opportunity to put backlinks in it. ^_^

  • Irish of Alkaline Water Filter February 22, 2011, 3:34 am

    You’re right! About Pages is surely those relevant things that you want to present to the costumers. And I also take this stuff for granted. You surely made us realize this and I thank you for that.

  • Rory February 22, 2011, 3:48 pm

    I need to sit down and spend some time on an ‘About’ page soon. Thanks for the tips. I think a lot of people ignore this but you’ll probably notice your own Internet user habits that lean towards visiting other sites’ About pages.

  • Sourish @ Iphone 4 Jailbreak February 24, 2011, 7:57 am

    some guys really do have good about me pages that i like to read
    Sourish

  • Warner Carter February 24, 2011, 5:26 pm

    I wonder how many people put a picture or a video of themselves on he about page? Twitter and Facebook and maybe Digg or your other social networks would make a lot of sense.