The ‘About’ page cements the relationship between the blog reader and the blog owner. This page is a building block in establishing a solid customer-owner bond, which can be the key to more potential customers and higher profits.
The Effective ‘About’ Page
One of the most common errors bloggers commit is taking the About page for granted. Most bloggers treat this page as minor compared to other pages. In this case, blog owners tend to care less when it comes to putting useful content on this page.
As I’ve noticed, many ‘About’ pages contain redundant information about a certain industry (sometimes directly copied from the main page), vague and misspelled names and details, old photos of the owner, or the blog template’s default ‘About’ page. An ‘About’ page that’s taken for granted is a major turn-off to readers and viewers. It can also mean an automatic loss of site visitors and clients, resulting in the failure of marketing strategies.
An ‘About’ page should be every blog/company owner’s front. Though this page may be secondary to the blog’s homepage, blog owners should be careful in writing their own ‘About’ page. The page should contain information that is detailed, useful, and well-written. Writing about the history of your company will do, but don’t be too formal about it. Blog visitors usually just want a quick read about you. They do not visit the blog to discover details about your personal life, but to know who is behind the product or service they’re using.
Customer security is a deciding factor in gaining consumers and clients. Educate them by putting real and truthful information on the ‘About’ page. Security can be established by listing the company’s affiliates, values, and mission or vision. A few truthful testimonials can also be linked to the page.
Always aim to establish connections. Some ‘About’ pages only create distractions instead of connections. Old and improperly-formatted photos can spoil a good ‘About’ page even if the page contains well-written content . Use common, easily understandable words and avoid jargon. This page should attract not only old and loyal customers, but draw in new clients as well. Create connections through the words you use and the page’s over-all design.
Though usually available on a separate page, contact details are useful to include on your site’s ‘About’ page. Putting contact details on the ‘About’ page allows site viewers to see the information more easily, and will help prevent site viewers from missing any vital information about your company.
Your site’s ‘About’ page should be your identification card, your brief online resume, and a summarized promotion of your website.
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