6 Tips to Increase Landing Page Conversions

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Landing Page with Thesis Theme

Naturally, the landing page is what grabs the attention of a website visitor. But have you ever thought about just how valuable that first impression on a customer truly is?

When your site is promoting a service or product customers rely on your site to see if they are not only interested in what you have to offer, but if you are also a trustworthy company to do business with. In order to help this aspect, often times using “social proof”, like customer testimonials, quotes from professionals and accreditation on your landing page can be helpful.

Essentially, conversion optimization is a great way to test changes on your site to see what converts site viewers into loyal and happy customers. There’s constantly room for enhancement – that’s why it’s called “optimization.”

Search marketing, landing pages, email marketing and the majority of other types of interactive marketing move side by side. Every manufactured goods and/or service can contain its individual landing page and it ought to be rich with keyword and important for your company.

The following are six important tips for landing page conversion optimization.

Be precise and brief
If you are pushing website visitors to a manufactured goods page through a keyword search, keep in mind, the client is expecting to locate accurately what they are searching for on that page. An excellent rule of thumb is to go after the following example.

A user investigating for a CD by title or book, lands on the accurate product page and is able to complete a buying processes with one click.

Use Content, intelligently
Internet clients are characteristically looking for small, brief content to explain the subject matter they are researching. Make use of bold face text, spacing, bullet points, and images to efficiently converse your message.

Keep in mind; the majority individuals inspect internet pages before reading. They are highly liable to read the peak of the page and less probable to scroll downward. Maintain pertinent information on top of the fold of the page.

Urgency Works, in doses
Generating demand or a clear call to action around manufactured goods can assist trade however be careful and employ care when comprising superlatives, punctuations and other disturbing tactics that may twist users gone. Examples of tough calls to action may embrace: Get Started Today, Download Free Trial, Add to Cart, Click here.

Utilize Links
If content is extended or intricate, comprise links to additional evidence or PDF downloads. Don’t be frightened to cross trade or report to clients of other services and products that might be of concern.

Keep it Clean
User interface and design may considerably impact a user’s familiarity with your website, manufactured goods and brand name. The majority users are grateful for a simple, clean and expert design with simple to use direction-finding and instinctive shopping funnels.

Test, test and test again and again
Make use of tools such as Website Optimizer to assist drive your conclusions for landing pages. Multivariate testing and A/B permits you to separate landing page performance and recognize the most efficient conversion points.

Article by Elizabeth Murphy

Elizabeth has written 1 articles.

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Comments on this entry are closed.

  • Logo Design September 3, 2011, 8:04 am

    Landing Page is the page where users can find what they are looking for thus we have to make it attractive plus with informative…

  • neo September 5, 2011, 8:49 pm

    Good content on any landing pages are a must I think, but better make this content easily scannable an readable. This means break it up into easily digested sections that walk visitors to the conversion.

  • lovely @ spiritual movies September 6, 2011, 1:09 am

    Landing page are great only if, you have something in it that offers much information to the readers without being feeling over also.

    • ZK September 11, 2011, 10:42 am

      Landing pages work well to generate leads, a lot of bloggers use video posts on landing pages to get more leads. A great way to build your list.

  • Pozycjonowanie Agilito September 6, 2011, 10:44 am

    Landing pages or long tail – U must know how tu use it, and the you’ve got a profit from it.

  • Jasmine September 7, 2011, 3:06 am

    Great tips on optimizing landing pages so that they convert well! Do you happen to have any good examples, so that we can see better? It’s a little difficult to visualize your points actually. I certainly want to increase the conversion rates on my blog!

    • ZK September 11, 2011, 11:01 am

      Landing pages may not work well for blogs or websites, they work well to generate leads and build your email list

  • Richard September 9, 2011, 1:41 am

    It is very important that you understand in detail of what’s the use of landing
    page. And create content that readers will keep coming back to visit your oage.

  • Nicholas Scott@Press Release Distribution September 9, 2011, 6:32 am

    I think that lovely @ spiritual movies is right that , Landing page are great only if, you have something in it that offers much information to the readers without being feeling over also .

  • Dale Green September 13, 2011, 9:30 pm

    I especially agree customer testimonials.New visitor will get important information from it.Customer can figure out if the website is worth of trust.Thanks for sharing.

  • GIK Design September 14, 2011, 10:30 am

    I think the key is to keep everything clean simple and offer only the most important information make sure its above the fold and use things like bullet points so what you are trying to get across stands out first. I think customer testimonials are good however don’t bombards people with loads of them as they will turn off.

  • Sahil Kotak September 20, 2011, 5:36 am

    I find that clean designs converts best for me, so I use them most.