New Tiger Woods Nike ad: A wise comeback strategy ?

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A new Nike commercial featuring Tiger Woods has been on air since last night, the new Nike ad appears to be Tiger’s deceased father – Earl Woods voice in the background. Earl’s voice appears to be scolding Tiger from the grave.

During the 30 second ad Earl says, ” I want to find out what your thinking was, I want to find out what your feelings are, and did you learn anything”, while Tiger just stands in front of the camera emotionless wearing a Nike cap.

Is the voice of Tiger Woods’ deceased father in the Nike commercial a piece of marketing brilliance or just a gimmick to distance the number one golfer from the recent
scandal ?

I think is a good strategy to move the story beyond Tiger Woods’ extramarital affairs, which had dominated the media for months. What are your thoughts ? Do you think other brands like Accenture that Tiger endorsed will follow a similar marketing strategy ?

Article by ZK

ZK has written 944 articles.

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  • Mathew Day April 9, 2010, 8:49 pm

    Oh man, they removed the commercial from Youtube. 🙁 I really wanted to see it, maybe I’ll see it on television.

    Anyways, I think it was a good strategy and a few other brands may try the same but I think he may have lost a few sponsors for at least awhile or maybe for good.
    .-= Mathew Day´s last blog ..PLR Software Ultimatum – Make Your First Ebook, PLR articles Package, or Create a List =-.

  • Cheats April 10, 2010, 12:22 am

    Yup I believe this more than a niche but a good marketing strategy as well
    .-= Cheats´s last blog ..Mass Effect 2 Kasumi Stolen Memory (PC) =-.

  • link building services April 10, 2010, 6:08 pm

    Indeed it is a cool marketing strategy. The media should leave him alone. The people who dropped him should take a look at themselves if they did something similar!!! I am pretty sure that this is the case in most cases.
    .-= link building services´s last blog ..Buy .edu Backlinks: How to Get .edu Backlinks from .edu Web Sites =-.

    • used tires April 16, 2010, 3:51 am

      Sadly, that is the case with our hypocritical society. Not that I agree with Tiger’s habits and practices even, but many people in the media and otherwise, talk like they’re completely pure.

      Anyway, about the advertisement, I haven’t caught it yet and it’s gone from Youtube. 🙁

      Till then,

      Jean
      .-= used tires´s last blog ..Used Tires =-.

  • Car Battery Starter April 12, 2010, 12:23 am

    It’s a very powerful commercial, kind of creepy too… considering his dad is deceased. Personally If I was Nike, I would not have aired this commercial. I would have probability aired a more positive commercial.
    .-= Car Battery Starter´s last blog ..How a Does a Car Battery Work? =-.

    • ZK April 12, 2010, 2:12 pm

      I think the ad is reflecting over positives from the negative done, to me its a brilliant ad., not sure if it will work in the long run. Its succeeded in creating a buzz 🙂

  • Cheats April 12, 2010, 3:02 am

    Yup this is critical but a good shot back in his career
    .-= Cheats´s last blog ..Military Madness Nectaris Cheats =-.

  • Premier Roller Banners April 12, 2010, 4:44 am

    Nice TV ad. It’s good to see he’s bouncing back.

  • golf training system April 12, 2010, 5:42 am

    This ad feels like an interrogation. Poor Tiger. Poor cheating millionaire.

  • golf training system April 12, 2010, 5:43 am

    It is unfortunate Tiger Woods feel the need to explain his personal activities to anyone other than his wife and family. Mainstream America and its unacceptable substandard value systems are in no position to judge, point fingers, and or berate anyone. While I personally would never condone his behavior, the reality is the news media, paparazzi and nay-sayers are more than gulty of the same offenses in their personal lives. I say Tiger, tell America to ‘f-off ‘and just play Golf!

    • ZK April 12, 2010, 2:08 pm

      You said it …Tiger, Just play Golf 🙂

  • Wealth Creation April 12, 2010, 6:14 am

    No matter what, Tiger has already his name chiseled in many people’s minds. He is still a hot commodity and Nike knows it.
    .-= Wealth Creation´s last blog ..Hello world! =-.

    • ZK April 12, 2010, 2:06 pm

      He is a hot commodity and he ll bounce back soon. All the media uproar is only temporary

  • Paul@entertaiment tonight April 12, 2010, 7:10 am

    And I thougt that they already pull the plugs on tiger Woods.
    .-= Paul@entertaiment tonight´s last blog ..Meet Maichel Fideles at Pinoy Big Brother Teen Edition 3 =-.

  • Jack@Blog Marketing April 12, 2010, 10:40 pm

    He’s not a Tiger anymore…He’s a Cheata’ and a Lyin’…..
    .-= Jack@Blog Marketing´s last blog ..4 Reasons Why You Should Follow Me On Twitter =-.

    • used tires April 16, 2010, 3:53 am

      Haha, I had to laugh at that. Very nice play of words there. 😉

      Till then,

      Jean

  • Schwibbogen April 13, 2010, 4:21 am

    I think it´s right. Everybody should have a second chance, tiger too.

  • Sales Motivation April 13, 2010, 8:46 am

    Thats a Good Marketing strategy, But niche would be more preferable
    .-= Sales Motivation´s last blog ..Creating Passion with the CAP process =-.

  • Greeting Cards April 13, 2010, 5:33 pm

    I actually found the ad to be in very poor taste. He wants his family left alone then he brings them into the discussion. He can’t have it both ways. It will turn potential customers off.

  • medicare news April 14, 2010, 3:32 am

    Hi i think all post is very good but i say that tiger woods nike ad a wise comeback strategy is not more good.
    .-= medicare news´s last blog ..Three Factors to be Considered While Choosing Medicare Insurance Company =-.

  • Cheap SSL April 15, 2010, 2:12 am

    Hey.. Youtube has removed that video. I am eager to see it as soon as possible on television.

    • ZK April 15, 2010, 7:34 pm

      The ad has been removed from youtube but its still on ESPN..

  • andrew April 15, 2010, 7:23 am

    agree..this ad is more like an interogation 🙁
    .-= andrew´s last blog ..Ankle Sprain Rehab Exercises =-.

  • Ganesh Iyer April 19, 2010, 1:11 am

    Tiger Woods is a great golfer and in spite of the recent scandal will be a great brand ambassador for multinational companies period
    .-= Ganesh Iyer´s last blog ..Fat Free Tea Latte Cheesecake =-.