Outsourcing Content? Learn How Overseas Writers Work

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Outsourcing Content

Sooner or later, Internet marketers and commercial bloggers will need to consider outsourcing as part of their business.  Writing takes a lot of time and effort, and even if you love it more than anything (many don’t), you could make better use of your resources by delegating some of the work to freelance writers

And for those of us who are US-based, offshore writers in countries like India and the Philippines offer a cheaper alternative than local freelancers.

But along with the benefits come disadvantages. Before you hire a writer from overseas, learn how they work and think as these factors will directly influence the quality of work they do for you.

Overseas Writers Who Have Brokers

Many offshore writers produce articles for clients through brokers.  If you have ever used or written for TextBroker.com, you’ll know how this works. From writer’s perspective, there is a pool of available assignments grouped into categories. Each assignment contains a title (if the client requires a specific title) or a set of keywords, along with special instructions from the client such as word count, format, etc.

The writer chooses the articles he or she wants to write, and has a limited time in which to write those articles before they “expire” and return to the community pool.

Such overseas writers (and this applies to US writers who have brokers too) have some freedom to choose what they want to write. They can browse the categories and pick only titles or keywords that they like.  If you submit assignments that have universal (i.e. global) appeal, there’s a big chance they’ll get done in no time. 

But if your topics are too foreign to them (say, if you ask for South American travel articles and the writers are in the Philippines), it will take longer. Writers might not pick up such articles until there’s nothing else left in the assignment pool, or unless the broker assigns “forced” articles on them.

If you are the client publisher, working with a broker offers some advantages:

  • There usually are writers available
  • Delivery is on time
  • Streamlined process means less hassle
  • Your money is secure if you work with an established, reputable broker

The disadvantages include:

  • Article output may be inconsistent, because different writers may write your articles (Example: You order 15 articles on Facebook, but 8 people write them.)
  • Writers may not be able to do what you want exactly, since you aren’t allowed to contact them directly (otherwise who needs the broker?)
  • Quality may vary depending on how competent the writers are on the topic and on how well paid they are

 Overseas Writers Who Have No Brokers

Some offshore writers work autonomously, without  the help of a broker to find them clients. You find them in places like elance.com, odesk.com, Craigslist and freelance writing forums. Their level of expertise and competence varies greatly. Some of them may have worked with brokers before and are now hoping to earn more by dealing directly with clients.

Such writers may therefore demand higher pay if they think they deserve it, or just because they’ve heard US writers get paid more. (But then what’s the point of outsourcing offshore?) Others may be more reasonable.

You can ask to review their portfolio or see samples of their works.  If you meet via Elance or Odesk or some other site, you can view ratings and feedback about them– as they can about you.  The environment in Elance or Odesk, etc. offers security for both writer and client than Craigslist, so you might want to use those.

The benefits of working directly with writers are:

  • You have a better chance of matching your content with a writer who is familiar with it
  • You can expect more consistent work if you hire the same writer for your content
  • You can foster a solid professional relationship in which both of you benefit
  • You get to give instructions directly to the writer

Disadvantages are:

  • You may need to pay more
  • Some writers are unprofessional— they may never write back if they think they can’t do what you ask
  • Working without an escrow like Elance or Odesk is less secure
  • Working with the same writer may cause you to be too dependent on him or her

Should You Outsource and How?

Outsourcing shouldn’t be taken lightly. If you outsource to the wrong writer, you could end up with more work in your hands than when you were doing it all by yourself. 

I’ve outlined the pros and cons of the options available. But I suggest you start out small whichever way you go and see how it turns out. Hiring an overseas writer is not right for everyone, but it can be a smart business decision if you know what you are dealing with– or rather whom.

Do you hire freelance writers for your online business ?

Image Credit: Bogholder

Article by L. J.

L. has written 1 articles.

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Comments on this entry are closed.

  • Goa trip March 20, 2012, 4:01 am

    Yes these are the very helpful tips to save your time as well as money and i think in every country enough option to hire a content writer.

  • Web Design March 20, 2012, 3:48 pm

    I think Content keep 60% value to get the traffic and make life time visitors for a website, the burning questions are HOW TO GET the TRAFFIC?? and more like this. But the answer is only two words ” BEST CONTENT”. I am really happy to see this post!

  • Jasmine March 21, 2012, 2:41 am

    If you have too many websites to maintain, it will be a good idea to hire someone to write for you, or to outsource the writing to. This will save you a lot of time and effort.

    How about you ZK, want to write for me or not? 🙂

  • Nanvy @ CRM Software Solutions March 23, 2012, 8:02 am

    Content is known as “King”, and one should pay attention on writing. It helps only when it has some rich and unique things to fetch the targeted audience. This is good post to learn from overseas writers , how precisely one can write the most useful content.

  • LoftConversionsLondon March 23, 2012, 11:06 am

    Personally, the most boring and tasking aspect about making money is writing content for your blog, especially if you maintain different niche blog.I use Philippine outsource too and most of the time i have been comfortable with some of their work.

  • Sarah March 27, 2012, 6:07 am

    Was not aware there were Brokers you could go through. The idea of getting someone else once and awhile to write for you is brilliant that way you having a slight change of opinion and interaction with your readers. Great Post.

  • Copywriting April 12, 2012, 1:30 am

    Copywriting is one of the hardest things to get right. That’s why advertisers charge ฃ500 for a few words in adverts. “Power is nothing without control” was Pirelli tyres moniker for a while.

  • outsourcing May 5, 2012, 6:54 am

    everyone has a point and should be considered. I do also find boring doing article and blog writing. But love to comments.