I recently came across a sweet tool called SEM Rush, while I was surfing for PPC marketing and keyword related tools. I do a lot of PPC marketing campaigns and I was looking for some utilities that could help me discover which keywords my competitors were using for their PPC campaigns and their keyword bids .
And no this is not illegitimate business, there are legit tools that will help you figure the keywords your competitors are using, their PPC ads and the cost per click that they pay for each keyword.
Sounds cool eh, all you need to do is replicated your ad campaigns based on the keywords and bids your competitor bids on. SEM Rush allows you to type your competitor’s url and related keywords and it ll find the keywords they are purchasing on Adwords.
SEM Rush has a keyword crawler and a large database of popular keywords (30 million), when you query your keyword or a domain search it crawls the keyword list for all the related keywords purchase and gives you detailed information on
– Organic keywords
– Competitors in Organic search
– Potential ad / traffic buyers
– Google Adwords ( Keywords )
– Competitors in Adwords
– Potential ad/ traffic sellers
I’ve taken a screen shot below using two competitors Expedia.com and Orbitz.com, you can check out the organic and PPC results that SEM Rush shows for search engine traffic price and adwords traffic price.
If you are a PPC marketer, this is a must tool for your campaigns, its a smart investment that saves you time and money for your bids.
The service claims to update its data once a month, the price starts at $19.95 pm for Light (organic keywords) and Pro ( Organic + Adwords) for $49.95 . I’ve taken up the Pro version as it give me benefits of organic search as well as paid searches ( Adwords). I would advise you to test the tool and buy the relevant license based on your need. You can also test SEM Rush with their FREE limited one month trial and later on upgrade to the license version.
Check out SEM Rush