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Social Login Converts Your Website into a Lean, Mean Conversion Machine

Social Login Converts Your Website into a Lean, Mean Conversion Machine

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Social Media ROI

Your website’s inability to convert visitors can be directly linked to the lack of engagement happening on your site. A website must interest in order to convert. In order to pique interest, a website must take the route of online personalization and create compelling customer experiences.

Personalization is an absolute must for boosting onsite conversions:

  • 94% of companies agree that personalization is important for business success.
  • 72% understand the importance of personalization but don’t know how to go about doing it.
  • 56% of companies are not personalizing web experiences for their users.

(Source: The Realities of Online Personalization Survey)

These stats tell us two very important things: Personalization is important, but not many websites know how to go about it.

The key to personalization is to stop guessing what the user wants and start knowing what they want. To know your users, you have to have access to data that gives you better customer intelligence. This is only possible with Social Login.

Implementation of social login holds immense promise for your website. From a website whose conversion rate can be tagged ordinary at best, your site can turn into a conversion machine.

Social Login

Social login makes it really simple for people to register on your site. They can quickly sign in using their preferred social network account ie. Facebook, Twitter, Google + or any other.

Users bypass a long registration process and don’t have to remember a new username or password. The idea is to offer users rapid, frictionless sign up that enhances their experience.

Here is the most interesting part – Social login also helps you capture user profile and social data. This allows you to get a better idea of your users and personalize an online experience that is aligned with what they want.

Social login helps you capture hundreds of profile and social data points about a user. That’s a massive amount of data delivered to your local database in a normalized format.

Imagine what you could do with this wealth of consumer data!

You can not only create a personalized user experience, but also use it to build profitable sales & marketing strategies, create effective email campaigns, and a whole lot more.

Better Marketing Campaigns

Social login gives you access to rich and immensely credible first party data from a user’s social profile. This ensures you can create accurately targeted marketing campaigns.

If you are launching a new product, knowing emails of your target audience is a huge advantage. Social data helps you create an email marketing campaign based on excellent user segmentation with information claimed from a users profile. These campaigns will get better leads to your site and boost conversions.

Personalization Prompts Content Sharing

Social login gives you permission based access to users profile data, the key now is how you go about using it. The idea is to ensure this data is used to craft personalized experiences driven by relevant product recommendations, the right offers, and shareable information.

People trust recommendations from people they know and your business needs to leverage this. By ensuring you are placing the right content in front of your users, you are making it more shareable.

If a user shares your content on their social network to their friends, they are more likely to visit your site and convert into paying customers.

High Quality Referral Traffic with Social Invite

A social login provider like LoginRadius also offers a social invite solution! This helps your existing users invite their friends from across social networks or via email to your site.

Encourage them to send social invites by offering them a discount on their purchase the next time they visit a site or credit a fixed amount in their account every time a friend they’ve referred signs up on your site.

No user will like missing out on these little incentives and it brings more people to your website. These people are also quality referrals. This is the traffic that has the potential to improve your websites conversions.

Information When They Need it Most

You run an online jewelry store and you’ve got access to a user’s data (through social login), which tells you that a user will be celebrating her tenth wedding anniversary next week. You send an email congratulating her on the anniversary and also include a personalized offer.

What is she going to do?

There is a good chance she will enjoy being specially targeted and follow the offer. What you’ve essentially done is delivered the right information to the right person at the right time.

This gives you an idea of how social data helps in personalization and the true potential it has for your business.

To Conclude

Social login helps you access critical first-party data. This data can be leveraged to improve user engagement and brand building.

You are engaging the attention of users with content that is aligned with their needs and requirements. The great part about social login and the data it provides is truly is the next step in making your website a lean, mean conversion machine.


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Article by Taylor Nelson

Taylor has written 1 articles.

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Comments on this entry are closed.

  • Maadhav Saxena July 24, 2014, 6:31 pm

    Thanks for this post!
    I’ll be sharing this article with a friend of mine who is stubborn in believing that adding social plugins isn’t cool just because every other websites does that! Weird, I know!

  • adam abraham July 26, 2014, 1:53 pm

    Them to send social invites by offering them a discount on their purchase the next time they visit a site or credit a fixed amount in their account every time a friend they’ve referred signs up on your site.Thanks

  • Ish Sarwar July 31, 2014, 1:51 pm

    Hi, thanks for sharing. I knew social media was important but I didn’t it played this big a role especially with social login.

  • Taylor Nelson July 31, 2014, 3:11 pm

    Maadhav,

    Thanks for sharing! Everyone else has them for a reason right?

  • Taylor Nelson July 31, 2014, 3:13 pm

    Adam and Ish,

    Glad you liked the post!