Novice web designers will have a blast choosing color schemes for their first few web designs. However, they will soon find out why web designs are created using a very select color palette.
Color does not work the some online as it does in print. Because the color will translate differently depending on the computer being used, it can be difficult to maintain that perfect selection. Here are some tips that will help your website look great and translate onto any screen.
Tip#1 Choose simple colors
Some colors have very complex hexadecimal triplets. You can simplify the triplets by duplicating the numbers so that you have only three different numbers used twice.
Tip#2 Use browser safe colors when you can
The browser safe color palette is a limited one, but you will get better results with them. Try to substitute similar colors with browser safe ones when you can.
Tip#3 Harmonize your color palette by using hex codes
In many cases, you can choose three triplets and rearrange their order. You will come out with three colors that work harmoniously together.
Tip#4 Keep cultural differences in mind
Colors in the Western culture have very different meanings than they do in European countries and far east countries. You would do very well to look up the meanings behind colors in the cultures that will be viewing your web pages. Look up Color Symbolisms on the web before finalizing your color choices.
Tip#5 Consider age and gender differences
Age and gender differences are mostly ones of preference, whereas the cultural consideration avoid offending visitors. However, when you are marketing to a certain age group or gender group, you will have better results with certain colors.
Children prefer bold, bright, and primary colors. Adults prefer lighter, pastel, and calming colors. Men seem to prefer blues and greens, and women tend to prefer reds and oranges.
Tip#6 Consider class preferences
Research has been done that has determined that lower income groups respond better to primary colors. Higher income groups prefer blended colors like mauve, taupe, and azure.
Tip#7 Look around to see what is popular
You don’t always have to follow trends, but you must never look outdated. Keep an eye on the color schemes that work on other web sites and those that don’t. This way you will have a site that looks new and in line with the times.