Tips for Optimising Google Adsense


Google has kicked of a series of videos for optimising Adsense . This seems to be an effort to help publishers to get most out of their adsense, while this should have happened much earlier when Google dominated the publishers’ site monthly income. They seem to have realized that publishers are making a better income of their sites without Google adsense, I don’t have Google adsense on my blog, but I make a decent income from adsense on my other websites.

The better publishers make out from the program, the better the program will continue to perform and better the ROI for Google.

This is one of the first videos of the series and it looks at ad sizes, and Google recommends them big. They suggest the following sizes.

– 300 x 250 medium rectangle.
– 728 x 90 leaderboard
– 160 x 600 skyscraper

As per Google Adsense team , these sizes have proven to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you ve receiving all ad types, you ll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find the ad that they are interested in.

If you have downloaded Joel Comm’s Adsense Secrets, you ll be in a better position to capitalize adsense revenues and be a few years ahead in the adsense game. Ad placement is an art rather than a science, if there were a way to just insert ads for maximum clicks, everybody would be doing it, but there isn’t. It take creativity and experimentation to make money from adsense.

I can see why Google would recommend the larger sizes, because they will be more likely to catch the eye, but if they are placed poorly within the sites design, I doubt if the sizes will make much of a difference. It certainly wont make a difference in your adsense revenues. 

Article by ZK

ZK has written 948 articles.

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Comments on this entry are closed.

  • kouji@examples of haiku November 10, 2008, 5:06 am

    so true. placement’s just huge. may i someday make money from adsense. 🙂

    koujis last blog post..autumn nature haiku poems

  • ZK@Internet Marketing Blog November 10, 2008, 11:21 am

    Hi Kouji : Welcome to the community, adsense units and their placement has made a hugh difference to revenues on two of my sites. Its a sure shot way to change your income from adsense. Thanks for your comments

    ZKs last blog post..Blogging Secrets from John Chow

    • almir@seo April 26, 2009, 8:19 pm

      Thanks for this particular knowledge it’s very interesting how you make it very easy to understand what your trying to say it’s been very helpful.

      almirs last blog post..Vital Tips That Can Aid Any Blogger

  • Dennis Edell November 10, 2008, 6:20 pm

    Thanks ZK, this may prove useful if I ever decide to use adsense again…it’s been, a while.

    Dennis Edells last blog post..Did You Know You Can Refund Domain Names?

    • almir@seo April 26, 2009, 8:21 pm

      Using Adsense is great Dennis but you need to have the patience to wait for the earning to come to you

      • Dennis Edell April 27, 2009, 8:56 am

        Actually it’s the opposite if you’re looking for a real living via adsense. One blog will not pay bills no matter how long you wait. Everyone that earns a decent living via adsense has MULTIPLE niche style blogs designed for it. 🙂

        Dennis Edells last blog post..100 Marketers Give 100 Strategies – Recommended!

  • ZK@Internet Marketing Blog November 11, 2008, 8:18 am

    Hi Dennis : Thanks for commenting, I do use adsense for my other sites. I am sure these videos will helpful to increase adsense income 🙂

    ZKs last blog post..Blogging Secrets from John Chow

  • Lindsay@writing November 12, 2008, 5:55 pm

    Worth checking out. I make a living from my sites with Adsense bringing in a good chunk of my income. It can be a great earner if you use it well.

    I think the two biggest mistakes people make with Adsense are being afraid to make the ads big and prominent (if your goal is really to make money, make those ads noticeable!) and writing the wrong sort of content. Adsense is tailor-made for information-based sites related to consumer products and services. It’s a poor performer on entertainment sites or random blogs, etc.

    Good luck everyone. 😉

    Lindsays last blog post..Mailing List Basics for Bloggers and Authors — Part 2

  • Fly High November 13, 2008, 4:54 am

    I always suspect quite a high % of adsense clicks are accidentals so just having more page covered helps or specifically parts of the page the user is most likely to click by mistake.

  • ZK@Internet Marketing Blog November 13, 2008, 9:42 am

    Hi Lindsay : Thank you for commenting, if done the correct way Adsense has great potential to make a decent passive income. I am glad you are utilizing it correctly for your site.

    Hi Fly High : Welcome to the community. Thats is a good point you ve mentioned , I would ideally like to have adsense strategically placed on all the pages of my site. This would give more exposure to the adsense units on the site, ensuring high clicks from traffic visits.

    ZKs last blog post..Blogging Secrets from John Chow

  • Paul Leadbetter November 13, 2008, 8:52 pm

    Great blog, I am just starting out on blogs, Adsense looked easy to start with but I am realizing as you say it is an art form with little room for era.

    I have Joels system, bought in Sydney this year when he was there for a Chris Howard symposium.

    Thanks for the video, I did not know it was available. Keep up the great work i will be back.

    Paul Leadbetters last blog post..Analyzing Website Traffic

  • ZK@Internet Marketing Blog November 13, 2008, 9:19 pm

    Hi Paul : Welcome to the community and congrats on getting started with you blog, I wish you all the success 🙂 , Adsense success depends on how you can optimise the adsense units with your content and design. Hope to see you here soon 🙂

    ZKs last blog post..6 Tips for Improving site conversion during recession

  • Site Flipping Simon November 14, 2008, 4:59 am

    I love YouTube for learning new stuff for internet marketing. One YouTube video tought me how to completely code a website within a matter of hours, which I though was extremely effective

    Site Flipping Simons last blog post..The Website Flipping Dilemma

  • ZK@Internet Marketing Blog November 14, 2008, 4:35 pm

    Hi Simon : You tube an awesome video tool to post and promote your site with a tutorial. I personally have not yet used it to promote my blog.

    ZKs last blog post..6 Tips for Improving site conversion during recession

  • Joe Program November 20, 2008, 3:12 am

    Sorry for being forever the cyncic but might the improvement of clicks to ads that take up more screen space simply be due to more accidental clicks.

    Which part of the screen gets the accidental clicks might be a useful thing to research if you just want more clicks.

    [ All My Comments at ]

  • ZK@Internet Marketing Blog November 20, 2008, 2:54 pm

    Hi Joe : You ve raise a good point here, couple of months ago Google tried to reduce accidental clicks when it made only the url clickable instead of the entire ad. While this is a strategy well adopted by publishers to ensure accidental clicks by users on their site. Actual figures for accidental clicks can rage from 15 – 20 percent of the overall clicks, if you are an advertiser its not good news for your as its going to hurt your ROI.

    ZKs last blog post..Tips to make a Blog Contest successful

  • Funny Jokes February 17, 2009, 11:27 am

    I do think the three ad sizes you mentioned are the best to use. I tend to get better earnings using those on AdSense instead of the other sizes (300×250 block seems to be the best overall too).

    Funny Jokess last blog post..Human Tetris 3

  • Brad Callen April 7, 2009, 12:51 am

    Thank for such great assets information for the ad sense techniques.

    • almir April 26, 2009, 4:57 pm

      like you care about this your just trying to promote your business or scam product

  • Sriraj@the web feed April 14, 2009, 7:18 am

    Alas !! Video ads are taken away by Google.Probably because of their failure to get into most websites. I never used Video ads BTW.

    Srirajs last blog post..Know your polling booth, AP voters

    • ZK@Web Marketing Blog April 14, 2009, 9:50 am

      Hi Sriraj,

      Thats an interesting observation , I though with the usage of online video peaking with youtube, Google would have benifited by offering video ads to publishers but it does not seem so with the removal of their video ads for adsense.

      ZKs last blog post..Now run Ubuntu (Linux Operating System) within Windows

    • almir@seo April 26, 2009, 7:56 pm

      it was a neat idea i guess it wasn’t a good idea after all

      almirs last blog post..Vital Tips That Can Aid Any Blogger

  • almir April 26, 2009, 4:55 pm

    i enjoyed reading your tips they were very helpful

    almirs last blog post..Vital Tips That Can Aid Any Blogger

  • almir April 26, 2009, 4:56 pm

    its sort of hard to make money with adsense

  • SEOqt@Rom Machine May 21, 2009, 2:30 am

    It’s a great article. i gain some knowledge. Thank You..

    SEOqts last blog post..Dana before Tuf 9: "Best fights ever on Tuf"

  • Swas May 24, 2009, 11:03 am

    I totally agree, the bigger the ads the better income will be. Thanks…

    Swass last blog post..Cleave DNA Using Restriction Endonulease, A Bacterial Enzyme

  • Professional Web Design June 10, 2009, 12:24 pm

    Thanks for sharing tips of google adsense

  • DotComSecrets Review July 18, 2009, 3:26 am

    Welcome to the community, adsense units and their placement has made a hugh difference to revenues on two of my sites. Its a sure shot way to change your income from adsense. Thanks for your comments

  • Ruri@Free article submission August 11, 2009, 10:59 am

    In my opinion, the place where we put our ads is make increase adsense income. Also the color of the header is important to increase conversion rate.
    .-= Ruri@Free article submission´s last blog ..Popular Movie Reviews =-.

  • Mediterranean Cruise Deals October 7, 2009, 5:00 am

    An 300 x 250 medium rectangle in end of articles got me the best results in my adsense testing project 🙂

  • Oyunu Oyna January 28, 2010, 5:52 am

    An 300 x 250 medium rectangle in end of articles got me the best results in my adsense testing project 🙂

  • Teknoloji January 29, 2010, 1:12 pm

    Thanks for sharing tips of google adsense
    .-= Teknoloji´s last blog ..İsmail YK – Ayrılmam Video Klip Dinle izle =-.

  • free stuff August 3, 2010, 12:48 am

    Hi ZK,
    Thanks for the wonderful adsense tips.
    I have done a lot of experiments with adsense and I found Large Rectangle 336 x 280 do the best results. To get the best results with your adsense, try to use only one Large Rectangle 336 x 280 just above or below the title of content of your website. The less adsene unit you have on your blog, the more CTR and eCPM you’ll get.