In the fast-paced world of digital marketing, if you stop learning, you’re dead in the water. The only way to stay current and relevant in the digital marketing world is to do a lot of reading.
While the terms used in digital marketing are new, the concept isn’t. The main goal of digital marketing is to be informative and interesting while creating value for your brand, but learning to do that isn’t always as simple as it sounds.
Reading digital marketing blogs is a daily activity for anyone in the field.
Here are some of the digital marketing blogs we keep at the top of our lists.
Digital Marketing News: Marketing Pilgrim by Andy Beal
– A good way to get up to date news and trends in the digital marketing arena is to check out a site that has a lot of different content from different sources.
While internet marketing consultant Andy Beal’s blog at Marketingpilgrim.com does show content from a variety of sources, the blog containing content by the staff at Marketing Pilgrim offers insight and provides thought leadership on subjects from everything related to digital marketing.
For news, reviews, rumors and musings, there is no better place to start than Marketing Pilgrim.
SEO Marketing: Moz Blog by Rand Fishkin
For SEO marketing and information, look no further than Moz Blog. Every element of your SEO strategy and practice is found within its pages, and you can find real world solutions for technical issues to communication strategies as well as SEO tactics and building relationships with your customers.
If you’re a big fan of how-to-guides and step-by-step walkthroughs, Moz Blog is the place to look. Need to align your entire business with your marketing strategy?
Looking for daily news on search engine updates and how they affect your current setup? Can’t tell the difference between relative URLs or absolute URLs? Whether your questions are simple or complex, Moz Blog has your answer.
Social Media: Convince & Convert by Jay Baer (social media examiner)
According to Social Media Examiner, Convince and Convert pushes even seasoned marketers to improve. Jay Baer and his team of ten members provide useful advice on all social media platforms, including Twitter, Facebook, Pinterest, YouTube, Google+ and more.
Social media examiner experts provide advice and give crucial information to help you formulate your social media strategies, and give reviews and breakdowns that can help you decide what you need and when you need it.
Case studies and industry research news keep you up-to-date and informed, and to round it out, you’ll also get podcasts and the latest social media news.
Graphic Design: Design Blog by 99 Designs
A great place to go for up to date social media tips and tricks, as well as social media design itself is a blog by 99 Designs.
While it has strong information and focus on graphic design and tutorials, the blog also has useful articles and information on a variety of digital marketing topics. You’ll learn about social media marketing, how to save money on your branding needs, up-to-date industry info, and more.
Keep up with thought leaders and hear about the latest trends, and while you’re at it learn how to clearly communicate your needs to designers.
99 Designs helps bridge the gap between businesses and designers to help your business get the most out of graphic designs and digital marketing when hiring professionals to get their messages to their target audiences.
B2B Marketing: HubSpot
HubSpot remains one of the premier sources for information on business-to-business marketing on the web.
Whether you’re looking for information on Search Engine Optimization to demand generation, according to Radius.com, HubSpot offers numerous opinions and well-researched articles from pre-screened guest authors who are experts in their fields.
If you need topics broken down to help you get a clearer picture, HubSpot’s marketing blog offers detailed how-to articles and walkthroughs for the most complex issues and questions, and is sure to give you insight into how to evaluate your business’ marketing campaigns and add fine tuning to your B2B marketing strategies.
Google Analytics: Occam’s Razor by Avinash Kaushik
Occam’s Razor by Avinash Kaushik. The well-known entrepreneur, author, and public speaker provides in-depth blog posts on every aspect of Google Analytics.
On Occam’s razor you’ll find how-to guides, analytics tips, info on web metrics, competitive intelligence analysis, qualitative analysis, and more.
Avinash Kaushik is one of the world’s leading experts on Google Analytics and has written two best selling books on the subject: Web Analytics 2.0 and Web Analytics: An Hour a Day.
He remains a thought leader in the industry and Occam’s Razor is definitely a must-read for anyone in the digital marketing field.