Online Video Marketing has seen an unprecedented growth in views in the last couple of months. According to Comscore, nearly 139 million US Internet users watched an average of 83 videos per viewer in March 2008, the total viewership touched 11.5 billion video views during the same month. However the average YouTube video receives only a 100 views a year. This makes optimizing videos for YouTube and other online video sites a very big and lucrative opportunity.
Video Search Engine Optimization (VSEO) has become one of the hot topics of search engine optimization in recent months.
While there has been a number of resources successful books on Search Engine Optimization for web pages there is not much information online about How to optimize videos and Video Search Engine Optimization.
Also there are very few VSEO companies in the marketing that know the online video search business. USO networks is one company that has played a significant role in understanding the Video Search Engine Optimization process. USO Networks is a VSEO agency at the forefront of the internet marketing industry, providing both managed video solutions for branding and reputation management clients and video performance marketing for their clients.
Their services ensures your videos rank high across all traditional search engines such as Google and Yahoo, in addition to all the major video portals. USO Networks creates custom, professional videos for their clients, they have an in house production team that ensures a high quality of video creation, distribution and optimization. Their proprietary technology works to achieve the highest possible results and search ranking for their clients videos.
According to the Video Search Engine Optimization company “a majority of the videos viewed are found via search with YouTube being the second largest search engine in terms of usage. Uploading videos is not enough to achieve high ranking among the listing. ”
According to eMarketer 63 % of Americans currently watch online videos up from 32 % in 2007. Videos now play a significant part of the consumer purchase cycle as users leverage search and videos to conduct research on both impulse and high consideration purchases.