If you are a blogger or an affiliate marketer wanting to specialize in PPC ( Pay Per Click ) marketing, then PPC Ian should be one of the blogs on your daily reading list. According to the Search Engine Landscape 2010, PPC spends in US in 2009 was $18 billion and accounted for 12 % of all search clicks.
The PPC industry is big and is poised to get much bigger in the coming years, as a blogger you can make tons of money by driving traffic to your affiliate landing pages or affiliate sites with the help of PPC. Companies are always on the look out for skilled search marketing professionals to handle their million dollar PPC campaigns.
Here is where Ian Lopuch of PPC Ian can play a significant role to enhance your skills, if you are looking career in PPC marketing his PPC blog is a great place to start.
Who is Ian Lopuch ?
Ian Lopuch is a Strandford Graduate who runs a very successful PPC Marketing Blog called PPCIan.com. I recently meet Ian at SMX Advanced Seattle where he networked with hundreds of search marketing professionals. If you are an internet marketer or a search marketing professional, you are bound to meet Ian at one of these search conferences, he is always there. Ian also enjoys attending and speaking at local events, Ian recently spoke about online marketing at Stanford’s Graduate School of Business for over two hours.
Ian started his search engine marketing career with NexTag, once of the biggest PPC and media firms in US. Once he learnt the inside tricks of PPC at NexTag he moved to different companies handling different clients and brands. Today he is the Director of SEM at a large public company.
Become a PPC professional
If you are looking at pay per click marketing as a career, then I suggest you start off with downloading PPC Ian’s ebook featuring his 5 top pay per click career tips that you won’t find anywhere. The book also includes his 2 hour long PPC and SEO powerpoint presentation that he presented at Stanford’s Graduate School of Business. The presentation has some gems on search marketing strategies I suggest you spend sometime viewing it.
PPC Ian’s blog has amazing posts on PPC marketing, some of my favorites are below:
Ian has also posted a video introducing himself, after watching the video you’ll agree with me that Ian does know a lot about PPC marketing and has the expertise to educate and empower you.