If you ask brand managers and internet marketing managers about social media, chances are that they will tell you one of the two things :
– It’s useless and does not help in selling my brand or product
– We are in the process of building a Social Media Strategy
Whenever I hear or read the above lines, I interpret that most internet marketers, just don’t get social media and the value it can bring to the brand or product.
Now, if you are struggle to explain social media to your clients or to your boss, just flip the presentation “What the F**k is Social Media” by Martha Kagan. The stats cited in the presentation make it well worth the read, after reading the entire presentation if your client or boss is still unclear about “What is Social Media” and “Why they should be using it” then even God can’t help them.