What the F**K is Social Media ?

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If you ask brand managers and internet marketing managers about social media, chances are that they will tell you one of the two things :

– It’s useless and does not help in selling my brand or product
– We are in the process of building a Social Media Strategy

Whenever I hear or read the above lines, I interpret that most internet marketers, just don’t get social media and the value it can bring to the brand or product.

Now, if you are struggle to explain social media to your clients or to your boss, just flip the presentation “What the F**k is Social Media” by Martha Kagan. The stats cited in the presentation make it well worth the read, after reading the entire presentation if your client or boss is still unclear about “What is Social Media” and “Why they should be using it” then even God can’t help them.

Article by ZK

ZK has written 944 articles.

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Comments on this entry are closed.

  • earn money writing September 1, 2009, 9:23 am

    haha that is funny about what brand managers say. Good video.

  • Dollar Shower September 1, 2009, 11:37 am

    Nice slide show buddy… I liked the comparison made in the first two-three pages 🙂
    .-= Dollar Shower´s last blog ..Blog Search Engine Optimization – Simple Tricks via Reorganizing Content =-.

    • ZK@Web Marketing BLog September 1, 2009, 1:01 pm

      It gets even better once you sink deeper into the presentation 🙂

  • Sandy September 1, 2009, 3:36 pm

    Very amusing video. I sometimes wonder if we are doing all these social media things because someone says it’s the thing to do. I have seen the traffic to my blogs increase by submitting posts to social media site.

  • Chuggin@bunn coffee maker parts September 1, 2009, 3:49 pm

    Awesome! I can’t believe that many brands are not even using social media online today, especially since it is one of the best ways to establish relationships with many people and get your name out there. Even celebrities have caught on to the Twitter craze, so you’d think that other businesses would give social media a chance.

  • vikky@Free mp3 download song September 2, 2009, 1:31 am

    There are many good companies, which is not using social media to target peoples. But this is really very effective way.

  • Bubba Moe September 2, 2009, 2:33 am

    There a lot of people who are using social media to target people. its not good way.

  • Paul@diabetis September 2, 2009, 2:55 am

    I don’t know someone who doesn’t know what social media is.

    Unless they aren’t making money from the internet.
    .-= Paul@diabetis´s last blog ..Diabetes Reversal Report Review =-.

  • Seaward September 2, 2009, 3:33 am

    I’d like some recommendations for books about social media marketing. Specifically, best practices and examples of how companies are using sites like Facebook/Myspace/Twitter to build their businesses.

    • Evan (internetincomeformula.com) September 7, 2009, 1:10 am

      Seaward, Daren at problogger.net just wrote a good post on “9 Things to Do To Make Sure Your Next Blog Post is Read by More than Your Mom” it has some pretty good tips on how to use social media.
      .-= Evan (internetincomeformula.com)´s last blog ..Five Cool Places To Find A Six Figure Niche Market =-.

  • Compute Live September 2, 2009, 8:09 am

    Lol…it is funny..gr8 slideshow…
    .-= Compute Live´s last blog ..What is Yahoo Meme? =-.

  • kitchen taps September 3, 2009, 5:58 am

    Social media is used for targeting people today but i don’t think its good.

  • Anders Online Marketing September 3, 2009, 7:59 am

    I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration

  • DotComSecrets Review September 3, 2009, 10:47 pm

    Its really very nice video. Thanks for it.
    .-= DotComSecrets Review´s last blog ..Frank Kern’s Mass Control 2.0 Review =-.

  • DotComSecrets Review September 3, 2009, 10:50 pm

    @kitchen taps– you are right man today it is used for targeting people. But its nice if we use it in the way which is made for.
    .-= DotComSecrets Review´s last blog ..Frank Kern’s Mass Control 2.0 Review =-.

  • Pitbull September 4, 2009, 5:30 am

    Ha-ha … I laughed just reading the title of the topic. Thank you for good video…. 🙂
    .-= Pitbull´s last blog ..Download Free Pitbull – Freeagent =-.

  • JoeNColleen@Kennewick Real Estate Listings September 5, 2009, 5:08 pm

    I’m one of the naysayers of social media. Perhaps our area does not ‘get’ social media, but I’m not seeing the advantages of social media that folks are hyping. We have our social profiles in place, kinda like a Navy has ships when there are no threats. We are ready if our neck of the woods decides to take up Twitter, Facebook, etc. But for now, we’ll stick with more traditional forms of online marketing.
    .-= JoeNColleen@Kennewick Real Estate Listings´s last blog ..Kennewick Real Estate Listings =-.

  • Albert Fang@Make Money Online September 6, 2009, 11:23 am

    Internet marketing and branding mostly revolves around social media sites. Without them, they would probably love a huge margin of their sales. Due to the fact that social media sites are nothing but viral, they are making more and more profits as technology and Internet progresses due to the fact that social media sites make information that much more viral.
    .-= Albert Fang@Make Money Online´s last blog ..SEO Techniques That Worked for Me =-.

  • Kit Homes September 7, 2009, 2:41 am

    Very nice slide show. Thanks for sharing it.

  • Bidet September 7, 2009, 12:24 pm

    This is a great slideshow, those stats are pretty crazy. So many people use social media. Its a great way for things to go viral.

  • Trading Online September 8, 2009, 9:16 am

    I think social media is media that is used to create awareness of a brand, but it doesn’t really mean that you would make sales from it.
    .-= Trading Online´s last blog ..Trading Forex During Summer Holiday Period =-.

  • Website Marketing Joel September 9, 2009, 1:14 pm

    Too funny, a talented social media person must be extremely innovative, resourceful, intellectual and be constantly interacting with other knowledgeable people in the field. Very few people fall in to that category, I know I don’t.

  • Ste@free PS3 September 10, 2009, 12:45 pm

    It’s just a new word really, for an old concept. Us humans like to keep on inventing new vocabulary for no reason at all.
    .-= Ste@free PS3´s last blog ..How To Get a Free PS3 =-.

  • game-girl September 10, 2009, 10:54 pm

    Their stats are convincing.I like the video very much.
    .-= game-girl´s last blog ..Новый фильм Нокаут – с любительницей в главной роли =-.

  • Mike Standing@Web Pop Site September 11, 2009, 5:20 pm

    A really nice video with lots of information and points. In fact the roles of social media are becoming more and more eminent just day by day.

    Some years ago using the generally liked websites with lots of bookmarks could be like a suggestion but nowadays for the professionals they may be like a must actually.
    .-= Mike Standing@Web Pop Site´s last blog ..Using The Animation making Applications Sometimes =-.

  • psychics September 12, 2009, 1:19 am

    I’m not seeing the advantages of social media that folks are hyping. We have our social profiles in place, kinda like a Navy has ships when there are no threats. We are ready if our neck of the woods decides to take up Twitter, Facebook, etc. But for now, we’ll stick with more traditional forms of online marketing.
    .-= psychics´s last blog ..Are there any Exclusions? =-.

  • psychics September 12, 2009, 1:19 am

    social media person must be extremely innovative, resourceful, intellectual and be constantly interacting with other knowledgeable people in the field. Very few people fall in to that category, I know I don’t.

  • psychics September 12, 2009, 1:21 am

    intellectual and be constantly interacting with other knowledgeable people in the field. Very few people fall in to that category, I know I don’t.

  • Essay September 12, 2009, 9:08 am

    Make a stupid type of social profile with number of pics and videos. You will be added by so many social friends. Put your url there and get free visitors. 🙂

  • FullTilt PokerRakeback@Poker,PokerRakeback September 14, 2009, 2:55 am

    Ha Ha thats a good article and ‘only god can help them’ is a good way to phrase the situation.

  • Jacques @ Web Design September 16, 2009, 6:23 am

    Ouch! Comparing Social Media to teen sex is quite an opener for the slideshow presentation. It does get the point across though, and is a great way to immeadiately grab the attention of the viewer. It sure is a good little marketing trick…… 😉

  • game-girl September 18, 2009, 12:34 am

    Tricks also may be useful especially in the market.
    .-= game-girl´s last blog ..Создатель фильма Гладиатор снимет фильм о вампирах =-.

  • Jannice@Enterprise Micro Blogging September 24, 2009, 12:04 pm

    A lof of small businesses made huge success because of social media. It is a very powerful tool if used right. Its just not all marketers don’t know how yet. Don’t they realize huge companies and the US President himself have huge presence on Social media networks? That alone should move them and act quickly.

  • Kil radiant electric floor heating September 30, 2009, 11:42 pm

    I can completely guide my client about social media. Its all clear and informative.
    .-= Kil radiant electric floor heating´s last blog ..Nuheat Floor Heating Mats =-.

  • Earn cash online free January 27, 2010, 2:33 pm

    Its truly not the best source to get traffic. I agree