Write a Sales Letter in an Hour or Less


Sales letter

My buddy James Foster made a very simple video for readers of this blog. He gives a quick run down on how you can write an effective sales letter in less than an hour. He takes you through four big buckets that you need to know while writing sales letters.

As an internet marketing video blogger James Foster is helping people live the internet lifestyle by providing valuable (and actionable) content.

This video has some valuable tips and action points on how sales letters can help you make money for your products and services.

Thank you James for doing this special video for the readers of this blog 🙂

Image Credit: Loupiote

Article by James Foster

James has written 1 articles.

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Comments on this entry are closed.

  • TechNina November 30, 2010, 10:56 am

    yeah…helpful video..thanks.

  • Ari Lestariono November 30, 2010, 12:35 pm

    It’s good to have scratch from nothing to something, just like when making letter of Independence Day by the first US President.Great job!!

  • sell used textbooks November 30, 2010, 3:26 pm

    Writing a sales letter to me is very hard. This video gave me a few great pointers to help me get a better grip on it. Thanks for the video!

  • Alex@jocuri November 30, 2010, 4:02 pm

    This is the second video I saw from James and he has some great advices. By the way if you guys don’t know you can apply this to a sales page too. Great stuff James!

  • Kai Druhl November 30, 2010, 5:09 pm

    Swiping is the secret weapon of all good copy writers, so I hear. If the offer is the second most important thing, after the headline, why not put the offer right after the headline? Then the bullets, which are just offer benefits. That should cut down on the time even more.

    Have you ever tried this?

    • James Foster November 30, 2010, 6:42 pm

      It depends on the market Kai.

      In markets like Internet Marketing and Make Money Online you CAN talk about the offer right after the headline… In fact some of us even talk about the offer IN the headline.

      Something like…

      “Would You Give Me $25 If I Can Guarantee You Make $1,000 In The Next 30 Days”

      …Can be very effective if you know you can back up the offer.


      • Kai Druhl November 30, 2010, 7:02 pm

        Thanks for the answer, James. That makes some sense. So, it seems that when money is directly involved, the offer can come in right away. Else, your clients need to warm up to the idea of spending money. I wonder if price plays a role to; the instant offer working better for a low cost item.

        • James Foster November 30, 2010, 7:11 pm

          Yes and no Kai…

          Like I said, if you can back up the offer, it will work in basically any niche.

          So if you were in the fitness market (with a $97 product) you could do something like …

          “If You Can’t Get Washboard Abs Using My System In 30 Days or Less – I’ll Give You $200 Out Of My Own Pocket”

          That would include the offer and the guarantee in the headline, and as long as your product delivers, you won’t get many refunds (In all honesty, you won’t get many refunds anyways because most people are to lazy to ask for a refund).

          So that’s in a fitness example, but to get back to your question, money doesn’t play much of a role. If I said “Will you Give me $2,000 If I Show You How To Make $100,000” you’d still get a lot of takers because that’s still a great ROI.


  • Tim November 30, 2010, 6:26 pm

    Thanks for passing this along. What a great lesson that will save us all a ton of time in the future.

  • Printable Coupons November 30, 2010, 10:52 pm

    valuable and really helpful. thanks.

  • Alexis December 1, 2010, 12:31 am

    Hi James,

    I think i got the idea. This can be a time saver


  • Jasmine December 1, 2010, 1:36 am

    Great video, I have learned a few tricks there. I think an hour is not enough, perhaps I will need 5 hours to write a passable sales letter! Haha…

  • Iphone 4 Jailbreak December 1, 2010, 1:36 am

    good idea …. keeping references help in creating your own sales letter …. i will do that …. nice video

  • Car Rental December 1, 2010, 1:43 am

    That was a great lesson indeed. I think it will save time for most of us and makes us easy too.

  • Property Marbella December 1, 2010, 5:10 am

    Hi James,
    The four points it correct, you don’t need more. The buyer take the decision easy, don’t want to red to much, want the information quick, want a good offer and big guarantee. I love you video.

  • Software Development Company December 1, 2010, 5:28 am

    Helpful tips about write a sales letter in less time. I learned new things from this video.

  • Tej Kohli December 2, 2010, 10:11 pm

    Oh No , Its going to bad , if you try to make it in One hours , Usually i spent 1 days or more to write with more discussion with my cliques

  • Android December 4, 2010, 9:11 pm

    Thank you for the good video. If you are writing well, I think it only take of you one hour to do that.

  • Debt December 8, 2010, 11:03 am

    Most people now rent a people to do that. A SEO copywriter.

    • Liberty Reserve February 15, 2011, 9:59 am

      But Renting People is not a good idea. They may later, sale to other clients as well. In this way, it will leads to leakage issue.

  • John Papers January 14, 2011, 1:59 am

    Writing a sales letter for me is mind wrecking, and believe me this video has really given me some mind blowing tips.

  • semmy @ Make Money Online February 9, 2011, 10:10 pm

    Hi James this is great tip and great video! thank you I really need this one!

  • Fazal Mayar @ Make Money Online February 13, 2011, 8:23 pm

    I think there are a lot of tools and plugins that can also help you create a salesletter quickly.