Marketing automation, when employed in the right way, can be a great tool for your business. However, today there are even more advanced web-sales automation solutions available that combine the features of marketing automation, conversion optimization and advanced sales intelligence tools.
Such solutions are not reserved only for large business organizations either. There are tools that can be scaled up or down to fit the needs of the particular business perfectly.
With that being said, web-sales automation can assist your online business in a number of ways. Let’s see some of the more important areas where such tools can be useful and exactly how they can assist you.
1. Managing the complete buying cycle and easier lead nurturing
Manually connecting with each one of your leads and prospects can be really time-consuming, not to mention tedious. Furthermore, the buying cycle of each individual customer starts a lot earlier than the point of making the purchase decision.
Starting from the lead generation all the way through cultivating the customer relationship to closing the deal and the follow-up, web-sales automation allows you to monitor and manage the entire buying cycle of each individual customer.
It also makes the lead generation and nurturing process a lot easier.
2. In-depth knowledge about your customers
You can get a 360° view of each one of your customers. The advanced tracking and monitoring options provided by web-sales automation solutions can give you information such as what pages a particular customer has viewed, how much time they have spent there, whether they have opened your emails or not, what they have downloaded, etc.
This information gives you an in-depth insight into the buying habits, preferences and patterns of your existing and potential customers and allows you to devise strategies to address them more effectively.
3. Microtargeting – approaching each customer with the right deal
With the information gathered from the customers’ engagement and behavior tracking at hand, web-sales automation solutions allow you to automatically segment your customers into groups based on their preferences and needs.
So, you can target each individual group with an offer that would appeal to them. This will boost your conversion rates as well, as the right targeting and sending an effective, tailored message that your prospects can relate to increase the chances of closing a deal.
4. Detailed reports and analytics
Web-sales automation solutions provide you with detailed reports and analytical tools. You can easily track your marketing campaigns and receive detailed statistics and graphs. Since the data is automatically gathered and displayed in a highly organized manner, it is easy to review it and draw conclusions from it.
5. Sales alignment
By analyzing the detailed reports provided by these solutions you can effectively monitor, manage and improve your sales tactics. This allows you to measure the effects of your efforts and optimize your campaigns. This also helps you gain a higher return on investment.
6. Better customer interaction and engagement
It is not enough to just offer a great service or product. You should also offer it in the right manner and provide your customers and leads with adequate support. Web-sales automation solutions can assist you in this regard as well, as they can provide you with multiple options to contact and engage your customers.
Perhaps the most convenient of them all is the live chat option, which helps you interact with your potential and existing customers in real time, answer their queries and resolve their possible issues. This also helps you increase your conversion rates, and the improved customer experience will also lead to more referrals.
7. Building and maintaining individual customer profiles
With the information gathered about the customers’ purchases, their responses to email campaigns, their preferences, etc. you can build detailed customer profiles and use them in the future for cross-selling, up-selling and reaching out to each individual customer more efficiently.
Furthermore, some advanced solutions can even create dossiers and profiles of each one of your visitors, and not only the customers. This allows you to review and tweak your strategies for achieving more sales closures.
8. It saves time and money
Web-sales automation can save you both time and money. You can easily create and schedule your posts, campaigns, etc. This is beneficial especially for small businesses that are working on a budget, as such tools can help reduce the costs by automating some of the tasks that require heavy staff engagement and thus reducing the staff costs. They also allow you to optimize the use of your resources by targeting your specific audiences with tailored messages.
9. Building a positive brand image
With the help of web-sales automation, you can build a consistent brand image and presence across multiple platforms. This will make it easier for your customers to identify your brand and get in contact with you. Providing multiple ways of communication to your customers and prospects is convenient for them and increases the customer satisfaction. The improved user experience, as already mentioned, will increase the chances for your customers to refer you to their friends, thus popularizing your brand and improving its overall image.
10. Web-sales automation allows you to be proactive
Web-sales automation solutions allow you to adopt a highly proactive approach, rather than the typical reactive one that many companies choose to use. They help you think ahead and be well prepared for the next steps of the buying cycle beforehand. This allows you to stay ahead of the game and have control of all your processes and campaigns.
Running an online business and constantly improving your sales volumeand performance is a tough task. However, it can be made easier by employing the right tools and tactics. The modern web-sales automation solutions can assist you in managing and optimizing a wide range of tasks that your business must deal with on a daily basis. It can also help you build and popularize your brand and expand your business continuously.
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