Pay Per Click Marketing

5 Tips to Ensure PPC Landing Page conversions

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One of the key success for any PPC ( Pay Per Click ) campaign is based on the relevancy of your landing pages. Landing pages are where the conversions are. These are customized pages where the visitors land when they click on a sponsored link, ad or other online call to action.

I don’t spend any money on PPC till I have a separate landing page and I am satisfied with the conversion of my landing page, while it may take a while to test the conversion of the landing page the exercise is essential to ensure that you get maximum ROI on your PPC ( Pay Per Click ) spends.

Below are 5 Tips to Ensure Landing Page conversions.
Ensure that every different PPC ad that has a different creative, has a different landing page based on the communication of your PPC ad.

– Use a lot of landing pages :

According to a 2007 report by Marketing Sherpa, 71 % of landing pages are destination from email links, while 68 % are destinations from paid search ads. Landing pages should be created for text ads, news releases, email blasts and other online communities.

– Maintain relevancy and the theme :
Relevancy is a critical component of the PPC mix and landing pages, ensure that you have the same marketing copy or look as the link that lead to it, otherwise you risk loosing the customer. If someone click your link on ” Golf ball reviews ” you landing page better say, ” So what do you want to know about Golf balls reviews or give him different option to choose a Golf ball ”

– Test your landing pages and communication :
By sending different users to different landing pages with the same communication will reveal landing page statistics and the conversion elements of each landing page. Ensure that a tracking code is implemented to the landing page. Google Analyics is a good free software that you can use to implement on your landing pages. Based on the results you can tweak your pages to ensure maximum users are clicking on call to action elements. These could be sales oriented or lead generation oriented or maybe just information oriented depending on the goal or objective of the landing page and the campaign.

– Throw some giveaways :
I ve used PPC landing pages to give away educational whitepaper and sample reports. This gives a chance to collect and build a list and ask questions that gauge interest in your products.


– Keep it simple and relevant :
Figure out what your one customer goal is, and that should be the center piece for each of your landing page. Each PPC landing page should include links that go to relevant content on your landing page but should not be replication of your content. Stick to the offer and have one definite call to action.

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29 comments

Salwa December 16, 2008 - 8:01 pm
I needed to read this. Thanks for the tips! Salwas last blog post..Banishing Blogging Myths
ZK@Internet Marketing Blog December 16, 2008 - 8:11 pm
Hi Salwa, Hope you can make the best of it for your PPC campaigns, let me know if I could be of any help :) ZKs last blog post..Thinkdigit.com : A good resouce to build backlinks
almir@seo April 26, 2009 - 12:13 pm
this was very interesting almirs last blog post..Vital Tips That Can Aid Any Blogger
Taris Janitens December 16, 2008 - 10:28 pm
Thanks for the good tips - I'll try to apply these to my own PPC ad methods!! Taris Janitenss last blog post..Looking at the Big Picture: Taking the Emotion Out
aishwarya rai December 16, 2008 - 10:58 pm
PPC campaign always useful for small as well as large business but first you should invest money then take profit afterwards that is the key thing in PPC campaign as well as in business also.
Ben Tremblay December 16, 2008 - 11:41 pm
I don't run any PPC campaign to be honest but these tips seems to be on target and are very logical so I will presume they are good. hehe ;) Good work! Ben Tremblays last blog post..The business mindset
ZK@Internet Marketing Blog December 17, 2008 - 10:19 am
Hi Ben, PPC is the fastest way to make passive income, provided you get all the elements right. It's worth spending the time to learn and the investment to get the perfect mix for an optimum PPC campaign ZKs last blog post..Thinkdigit.com : A good resouce to build backlinks
Shanker Bakshi December 17, 2008 - 10:44 am
There is a lot that one can learn from you about PPC Affiliate marketing. Shanker Bakshis last blog post..Do You Think 140 Characters Are Not Enough To Say What You Are Doing?
almir@seo April 26, 2009 - 12:17 pm
very true but you also need to be wise when using it as well almirs last blog post..Vital Tips That Can Aid Any Blogger
Andrei December 17, 2008 - 12:46 pm
This is great fun reading pack with great useful information! thanks for sharing
Dennis Edell December 18, 2008 - 10:26 am
You use landing pages instead of the authors sales pag, or in conjunction with? I ask because I just read another landing page post where someone mentioned the fact that if the sales page itself sucks, the landing page won't make a whole lot of difference. Dennis Edells last blog post..$100 First Prize! The *Best Blog Review Contest* Is In Full Effect!
ZK@Internet Marketing Blog December 18, 2008 - 11:55 am
Hi Dennis , It depends on the product you are selling if you have a product with benefits that you want to highlight take the landing page approach and then take the user to the shopping cart. If its a digital ebook then you build on the credibility of the author or the authors sales page as you mentioned and take the user then thro the buying process. ZKs last blog post..Thinkdigit.com : A good resouce to build backlinks
Dennis Edell December 18, 2008 - 6:40 pm
OK take the ebook for my example...the authors sales page sucks...not much YOU do is going to make much difference right? What would be a good workaround? Dennis Edells last blog post..$100 First Prize! The *Best Blog Review Contest* Is In Full Effect!
ZK@Internet Marketing Blog December 18, 2008 - 10:36 pm
Hi Dennis, I don't promote ebooks or digital products that dont have a killer landing page or authors sales page. If it's a great product the landing page will be good, else I conclude that the product is not good to sell. The other way to work at it is create your own landing page with relevant links. Some of the affiliate networks have a design team that will help you change the landing page to suit your need. Ensure you built a good relationship with your affiliate manager. ZKs last blog post..Thinkdigit.com : A good resouce to build backlinks
Dennis Edell December 19, 2008 - 7:21 pm
"If it’s a great product the landing page will be good" Oh? I could create the best ebook ever written...don't mean I know squat about sales copy. LOL The other option would be best, just create your own sales page and work around it...if allowed. Dennis Edells last blog post..Free Permanent BackLinks: Are You A Subscriber Or Follow Me On Twitter?
ZK@Internet Marketing Blog December 20, 2008 - 11:58 am
If you are nt good at sale copy, outsource it. It's a better alternative. ZKs last blog post..14 Thoughts Leaders on Social Media in 2009
Dennis Edell December 20, 2008 - 4:18 pm
Well yea, that's what "I" would do. I'm just curious what to do if others don't. Dennis Edells last blog post..Free Permanent BackLinks: Are You A Subscriber Or Following Me On Twitter?
almir@seo April 26, 2009 - 12:37 pm
you make a good point there buddy almirs last blog post..Vital Tips That Can Aid Any Blogger
Michael Henry December 19, 2008 - 4:57 pm
If the landing page is any crappier than a Joel Comm product you should stay away. Michael Henrys last blog post..Where I’m at: Free Flu Shot Clinic
almir@seo April 26, 2009 - 12:24 pm
wow that's pretty funny because Joel Comm is "supposed" to be a genius almirs last blog post..Vital Tips That Can Aid Any Blogger
almir@seo April 26, 2009 - 12:55 pm
tell you the truth nothing besides finding a good writer to write it for you almirs last blog post..Vital Tips That Can Aid Any Blogger
Taylor@Salvage Drums January 8, 2009 - 3:54 pm
This gives me a better understanding of better utilizing my PPC efforts. I can now see how important is it to have relevant and useful landing pages.
MyInternetBusiness March 3, 2009 - 1:42 pm
Nice tips not enough people take this into consideration when designing there capture pages or writing ther adds.
almir@seo April 26, 2009 - 12:20 pm
very true because many use the same landing pages that other use almirs last blog post..Vital Tips That Can Aid Any Blogger
Ann @ Work From Home March 23, 2009 - 12:02 am
Great tips, I have not delved into PPC yet, too scary, can easily spend hundreds in just a couple of hours. Anns last blog post..Freelance Work From Home - 16 Freelance Sites
almir@seo April 26, 2009 - 12:22 pm
very true that is if you don't know what your doing so make sure you have a great website so you don't lose a lot of money for something useless
Best PPC Company June 27, 2009 - 1:44 pm
Good article - thanks for sharing .-= Best PPC Company´s last blog ..Sales Marketing Starts with Internet Marketing =-.
kitchen taps August 13, 2009 - 6:05 am
Its a good article regarding PPC.
Profit Addiction May 14, 2010 - 10:41 am
It's always about relevance. Great post! .-= Profit Addiction´s last blog ..Easy Trick to Increase ROI 100%+ =-.

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