Web Marketing

6 Easy Ways for Attracting New Customers to Your Ecommerce Site

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Nowadays, many businesses are using ecommerce to promote their products or services. The following are some tips which can help you attract new customers.

1. Use affiliate marketing

Affiliate marketing is one of the most effective ways of attracting new customers. It involves getting other people (affiliates) to promote your products and services. In return for their efforts, you can offer your affiliates a flat-rate or a commission per sale.

Before getting started, you need to realize that most affiliates would be reluctant to endorse or write about a service or product which they have never used before. You could therefore consider offering your affiliates a complementary service or product. Once they have a first-hand experience, they will find it easier to recommend it, especially if it delivers what you promised. This will in turn result in an increase of new customers.

2. Ask for recommendations

There are probably several customers who have had a pleasant experience using your products or services. Such satisfied customers would not hesitate to recommend you to others. You can use their recommendation in your marketing materials, as well as your site or blog. As a sign of your gratitude, you could offer them a freebie or a coupon for their next purchase.

3. Donate to charity

Many people would want to be associated with businesses which donate part of their earnings to charity. Therefore, giving regularly to charity can be a very effective way of attracting new customers. You could consider creating a separate page on your site which highlights your acts of kindness. Remember to post photos of your charity activities.

4. Start a rewards program

You could consider creating a members-only section in your site where visitors can earn points for taking a particular action. These points can be exchanged later for store credit or gift cards. Some of the actions which can earn points could include:

  • Sharing the link to your site on email, as well as on social media platforms
  • Writing a blog post about you or your business
  • Spending money on your site

5. Offer a free trial

In case you are promoting an online service or software, you might want to consider offering prospects a free 30-day trial. This way, the prospect has a chance to test the service or software before making a decision to buy.

6. Host a Google+ Hangout

Most of your customers and prospects would like to know how your products or services can benefit them. Hosting a Google+ hangout would be an ideal way of sharing your expertise, as well as more information about your products or services.

This will enable you to win the trust of your customers, as well as your prospects. When hosting your Google+ hangout, remember to have some freebies to give away.

Image Credits: US National Archives

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13 comments

Quality Seo Services December 3, 2012 - 7:23 pm
Ecommerce sites are reliant on traffic and their profitability is directly proportional to the traffic. It is good to research on the traffic aspect and carry out the simple on-page optimization jobs.
Rajkumar Jonnala December 4, 2012 - 5:43 am
Good post. These tips are useful to increase the traffic as well and to attract the customers. I like your concept of offering rewards program which will definitely attract the new customers. Thanks for sharing it.
How to write a book December 4, 2012 - 6:32 am
Great post. For ecommerce sites it's really very important to increase traffic on the site. So this post help in many ways.
Henry Kay December 4, 2012 - 8:11 am
Recommendations and reviews on my products have helped me gain a lot of more interested customers. There are a few who loved my product and I can always count on a positive review.
Jasmine December 4, 2012 - 11:48 pm
I think affiliate marketing is a great way to get more traffic and sales, especially when you have a good product. Not to forget recommendations from existing customers too! Thanks for your tips, Charles.
Alfie Harding December 5, 2012 - 6:06 am
Recommendation and offering free trials are very essential. I do this method to gain more customers and get a response of what people think about my product before selling it. It's a very useful way to attract new customers. Thanks for posting it.
GreenDeal December 5, 2012 - 6:46 am
If you want to Attract Customer to your E commerce site you must give something free to them. This is best way . Achieve Free thing is become Nature of People so try this For Your E commerce web site.
hire car in Cyprus December 5, 2012 - 9:43 am
I've worked on lots of Ecommerce websites and it's really easy to use them and sales are going up just you have to know what to do.
North Cyprus Properties December 6, 2012 - 3:11 am
For our another project we also use Ecommerce website. Its so much easy to make things which you wan to do there. Affiliate marketing is a great way to get more traffic and sales, especially when you have a good product.
Swapnil@Corporate Branding Company December 6, 2012 - 7:15 am
Good tips, all these tips are important for increasing the revenue for the Ecommerce sites, you can also add here Making online journals and ebooks on the products information and arrange giveaways for further marketing of the brand. And Guest Blogging of the posts and leaving links pointing to our sites through the posts is also a method to improve visitor count on the website.
Evie Barnett December 7, 2012 - 4:51 am
Recommendation and offering free trials are very essential. I do this method to gain more customers and get a response of what people think about my product before selling it. It's a very useful way to attract new customers. Thanks for posting it.
FarFromIt.com December 10, 2012 - 10:57 pm
I have been an online marketer for about 8 years. I am actually very interested to see how mobile changes things in the industry. One thing I have learned over the years with online marketing is that just like every industry, you have to be willing to roll with the changes....and online...the changes happen much more frequently.
Flaming Skilled December 18, 2012 - 6:13 am
Offering freebies is a great way to turn visitors into leads. Then you can use those leads to actually make some sales. One thing I learned from this post is that I should really start offering some freebies on scial networks, and forums. Thanks man and great post!
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