One of the greatest and most powerful components of web marketing is email. Today, there is an entire industry of companies, websites, conferences, and vendors dedicated to this subfield. It can provide businesses and companies amazing access to their customers, along with other great benefits, but still not everyone employs it. Why? Below is a detailed look at the top reasons every entrepreneur, non-profit, and organization should use email in their overall marketing campaigns.
1. Email marketing is very inexpensive.
There is a wide selection of email marketing hosts that charge a small monthly subscription fee on a graduated scale based on the number of emails or contacts you have on the account. With these hosts, you can create highly customized and professional looking emails without the cost of a graphic designer. Compared to traditional mail campaigns, that include printing, shipping, and handling fees, the cost to send emails is substantially lower. This blog uses Aweber to send newsletter updates, internet marketing tips and much more, you can get a trail offer for $1.
2. Email marketing also allows businesses unparallel access to their clients.
Emails can be sent to one’s entire target market simultaneously, or to systematically chosen subgroups. And because there is rarely a limit to the number of emails you can send, your business can reach out to clients daily, weekly, monthly or even quarterly in order to promote products, offer discounts, or simply inform them about company business.
3. Email campaigns provide businesses with an amazing amount of feedback and demographic information.
Most email marketing hosts offer some form of email analytics, which allow businesses to review who opened what emails when. This information can be used to further target email campaigns, hone promotions, and better serve clientele. Also, many hosts also offer survey email options that can be highly customized. Surveys are great ways for businesses to ask their target audience questions regarding what kind of information they want to receive, or how they respond to certain deals and offerings.
4. Email marketing helps build relationships.
The key to building and, more importantly, keeping a large client base is by building relationships. Customers appreciate good products, but what keeps them coming back is a sense of trust, which is further developed through contact. Email is a great, personalized way to make a customer feel connected and appreciated.
5. Email marketing avoids aggravating your clients because it’s voluntary.
Receiving unsolicited mail or phone calls can sometimes serve to aggravate clients. With email marketing, however, clients opt in and can very easily opt out.
6. E-mail is the most effective way to reach people on a personal level in general.
Although social media is all the rage at the moment, the fact of the matter is that e-mail is still the prime medium of personal communication on the Internet.
Overall, email marketing is one of the greatest web marketing tools available. The cost, access, and data emails can provide is unparalleled in the marketing industry.
This blog uses Aweber to send newsletter updates.
Get your Trial offer with Aweber for $1.
Image Credit: Dinamize
16 comments