Laws of Success

Amazon acquires online retailer Zappos for $850 million

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This came as a surprise to me and a lot of other web marketers and online players. Amazon has acquired Zappos for $807 million in Amazon stock and $ 40 million in cash and restricted stock. Zappos has been one of the most respected and fastest growing ecommerce business in recent years.

Zappos started off as a footwear store but gradually moved to being an online retailer. Zappos is a great case study for marketers on “how to build a customer focused company.”

Below is a video by Jeff Bezos on how he started Amazon 15 years back from his home, the company’s obsession in being customer focused and the deal with Zappo. It’s a very brief, honest and impactful speech by one of the most powerful web entrepreneurs.

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29 comments

On Sale Steve Jobs July 23, 2009 - 11:04 pm
Oh boy another big sales of websites ... they have build the faith of their customer and now sold to amazon. Simply amazing. .-= On Sale Steve Jobs´s last blog ..want to buy rapidsshare accounts =-.
amit@Web promotion uk July 24, 2009 - 5:23 am
nice vedio thanks for sharing.. .-= amit@Web promotion uk´s last blog ..Ethical SEO Factors =-.
Toronto Wedding Photographer August 6, 2009 - 2:40 am
Interesting looks like amazon taken a bright step
earn money writing July 24, 2009 - 8:25 am
That is a pretty huge deal!
christian louboutin July 24, 2009 - 10:33 am
Not only huge but they are trying to expand there network .. Its a good deal ...
Vic of BusinessAccent July 24, 2009 - 11:41 am
That's a top website sale. Zappos has been a very successful online presence and deserves such valuation. And I can see more money in the unification of the two. Thanks for the news. .-= Vic of BusinessAccent´s last blog ..The faithful and powerful businessman =-.
Web Marketing Blog July 24, 2009 - 1:33 pm
Indeed, Zappos is a great case study for all web marketers .-= Web Marketing Blog´s last blog ..Amazon acquires online retailer Zappos for $850 million =-.
UPrinting July 24, 2009 - 8:47 pm
It's definitely worth a lot, I'm sure this deal went through a lot of negotiations first before it was finalized. Being a respected presence in the online community, other companies can really use Zappos as a good example of excellent and dedicated customer focus. Thanks!
game-girl July 24, 2009 - 9:17 pm
Nice video! It is really interesting to know this news and make conclusions from it. .-= game-girl´s last blog ..В фильме Бюро снимутся Мэтт Дэймон и Эмили Блант =-.
Rapid Application Development July 24, 2009 - 11:19 pm
this is a nice topic related good info.thanks for sharing this nice post and blog… .-= Rapid Application Development´s last blog ..Hello world! =-.
Bubba Moe July 26, 2009 - 10:18 pm
Not only huge but they are trying to expand there network.Its a good deal …
Website Marketing Joel July 27, 2009 - 3:17 pm
Incredible - I didn't see this coming, however it was probably a great acquisition. He has a lot of simple yet powerful advice. Great post
kitchen taps July 28, 2009 - 6:45 am
It seems really unbelievable. Zappos in really the big fame and amazon itself, so this would be a great deal.
Nonfault claims August 1, 2009 - 11:31 am
Good deal i would say and it will surely help to get more benefit further. Thanks for sharing with me. I love to read every post on this great blog..
paul August 1, 2009 - 7:26 pm
I wonder how this will affect their ceo tony. It seems like he is there to stay. .-= paul´s last blog ..Drake falls on stage - Video =-.
ZK@Web Marketing Blog August 1, 2009 - 8:48 pm
Yes, Tony will still head Zappos as their CEO but I think he will move from Zappos in a few months to start another venture soon .-= ZK@Web Marketing Blog´s last blog ..Learn Affiliate Marketing with Affiliate Classroom =-.
Accident Benefits Claims August 2, 2009 - 6:39 am
its a good take up amazon is really awesome and its expanding rapidly.. I heard Amazon is targeting another big retail company is that true?
psychics August 2, 2009 - 10:06 pm
Zappers has been a very successful online presence and deserves such valuation. And I can see more money in the unification of the two. Thanks for the news.
Zoran August 8, 2009 - 9:05 am
Greatings, Onload of page my antivirus put alert, check pls. Zoran
Jeremey@Acai Berry August 8, 2009 - 3:47 pm
Dang, that's a big price tag. Pretty cool video as well.
Aditya@america bingo August 8, 2009 - 5:00 pm
Hi, very nice post.It is very informative post. great resource for earn the money.
Bubba Moe August 9, 2009 - 10:23 pm
Thanks for sharing with me. I love to read every post on this great blog..
used tires August 10, 2009 - 10:41 pm
I always find it interesting that when companies buy other companies they give them a share in stocks as a way of payment. Personally I would rather get cash than the stocks, hehe. Till then, Jean
Ruri@Free article submission August 11, 2009 - 8:53 am
I agree with what Jeff said. We should focus on customer. They will not tell us what they want. So it is our duty to find it out. .-= Ruri@Free article submission´s last blog ..Popular Casual Wear Selections For 2009 =-.
Jacques @ Web Design August 21, 2009 - 6:54 am
Amazon is just going from strength top strength. Funny, if they were to have started today the name that is their brand would've most propably been rejected for a lack of relevant keywords. Makes one think, doesn't it?
Seaward September 14, 2009 - 12:55 am
I am reading these posts for getting the inspiration from such successful peoples. They have set really a great example against peoples.
ricky@retail india September 22, 2009 - 3:49 am
Its a good information to share and amazon has done a great job.It is really important to focus on the customer
Vijay@Acer Laptops October 15, 2009 - 6:31 am
Zappos is yet another great acquisition fit for Amazon.
Goochland County real estate October 17, 2009 - 7:08 am
Very informative blog. Being a respected presence in the online community, other companies can really use Zappos as a good example of excellent and dedicated customer focus. This is a good topic related good info. its a good take up amazon is really awesome and its expanding rapidly..

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