This came as a surprise to me and a lot of other web marketers and online players. Amazon has acquired Zappos for $807 million in Amazon stock and $ 40 million in cash and restricted stock. Zappos has been one of the most respected and fastest growing ecommerce business in recent years.
Zappos started off as a footwear store but gradually moved to being an online retailer. Zappos is a great case study for marketers on “how to build a customer focused company.”
Below is a video by Jeff Bezos on how he started Amazon 15 years back from his home, the company’s obsession in being customer focused and the deal with Zappo. It’s a very brief, honest and impactful speech by one of the most powerful web entrepreneurs.
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