You might not know it yet, but Mini-Sites are the key to expanding your online business, gaining more traffic, and having more conversions than ever. Once your main website starts ranking for whatever niche and main keyword phrases it is that are you trying to rank for, your next step is to expand your website in different areas and to take baby steps toward dominating the competition. There’s two different directions you could take to do so. To really become the authority, you should consider doing both of them. Either way, the objective is to start optimizing for long-tail keywords.
Add More Pages to Your Website
This goes without saying. Your at the point now where you have put in the work it takes to rank for your main desired keyword phrase for your website and to go forward, the first step is to start your research engine and start targeting many different long-tail keyword phrases that you think will convert for you. Your going to want to add a large amount of pages – hundreds if possible – and hiring professional content writers that are well accustomed with writing content for the internet would definitely be a step in the right direction. After you have taken this necessary step, it’s time to to start creating a funnel that will get you more traffic then you ever thought you could. This type of business model is a model that not as many webmasters pursue, and therefore you can sneak onto the radar for keyword phrases you thought were impossible to rank for – at least this easily.
Creating Mini-Sites
There is a certain power with owning exact-match domain names that will create opportunity for you in the online world that wouldn’t exist otherwise. Everyday, the domain name market gets smaller and smaller and acting on potential money making keyword phrases should be done whenever you have the gumption to do so. To start ranking for long-tail keyword phrases that otherwise would be impossible, you need to start investing in exact match domains for the targeted keyword phrases.
This is essential because Google puts so much weight into exact match domain names in terms of their ranking system. With an exact match domain name you can rank high for a keyword phrase without doing nearly as much work. This creates the opportunity to build many of them with, all with the same goal in mind – to funnel these searchers onto your money making pages. Mini-Sites don’t need nearly as much work put into them as your main site does, and they add a valuable extension to your online business. If you build enough of them, you can start dominating, not only just the top spots in the search engine, but pretty much WHOLE PAGES in the search engines.
Mini-Sites require only about 25-50 pages of content and whole lot less link building then your main site should require since the exact domain name match should carry so much weight. One of the great things about the link building approaches that you can take is that you can put all of your different Mini-Sites on different hosting accounts and servers so that you can form a link network where the links will pass value for all of your sites – and even link back and forth to and from your main site! Mini-Sites open up the door for very many different opportunities and will expand the reach of your business in ways that can only be done in this type of funneling system.
Image Credit: Bruce Clay Australia
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