Social Media Marketing

Facebook drops “Become a Fan” button for “Like” button

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Facebook with its 400 million active users has been in the limelight for making some major changes to the user experience.

Facebook has dropped “Become a Fan” button for its fan pages to “Like” button citing that “Like” is a more globally understandable language, the “Like” button will also be more lightweight on the page and will encourage a lot of interactions.

Users will still be able to connect with pages of their favorite bands, celebrities, TV show hosts and others by clicking the “Like” button. It also announced that it will remove Facebook Lite and take down the fb.me URL shortner. Facebook is also expected to ramp up its Facebook Connect service that allows users to log in to various sites with their Facebook details.

At the F8 developers conference in San Francisco this week Mark Zuckerberg unveiled Facebook’s bid to put itself at the center of the web by announcing the next generation of Facebook platforms (with “Like” buttons becoming universal symbols). Facebook is all out to become a more personal web player to connect with Facebook users around the globe. The “Like” buttons have also been extended to the advertising platform and other application platforms on Facebook.

I like the new “Like” button and the strategy to use it across Facebook, it has a very personal touch about the users intent and liking for a particular ad, product, service or application on Facebook.

The “Like” can further be extended to the overall Facebook brand identity and user loyalty. We may just see a major “Like Facebook” ad campaign in future.

Do you think that Facebook should also add a “Dislike” button ? If you Like this post click on the “Like” button below – “Like” it

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13 comments

Nimit kashyap April 24, 2010 - 1:00 pm
I agree with you that facebook should also add a dislike button. .-= Nimit kashyap´s last blog ..Buying and selling on eBay =-.
Mathew Day April 24, 2010 - 5:18 pm
Interesting, I haven't been on my Facebook for a few days so I haven't even noticed. I think the new "Like" button is pretty cool. If they add a "dislike" button then to many people may take advantage of it, especially them haters. ;) .-= Mathew Day´s last blog ..Double Your Sign ups and Conversions with Ultimate Footer ad or Stripe Ads =-.
Komodo Dragon April 24, 2010 - 8:21 pm
I don't like this change AT all. Everywhere online it seems, that the focus has now gone towards the "like button" I mean youtube charged its rating systems to a simply "Thumbs up or down" system. And now facebook changed to "like" instead of become a fan... Honestly... the fan pages... needed to stay as fan pages... this new change is horrible. Although one new feature that I do like... is that it shows your mutual friends on pan pages, I liked that!
used tires April 25, 2010 - 5:39 am
It should be interesting how this works out. Facebook are certainly in the news a lot lately as the latest candidate for world domination from MS and Google. Till then, Jean
Julius April 25, 2010 - 7:27 pm
I too have noticed that "become a fan" has been replaced with "like". I used to wonder why, but after reading your post, it sort of makes sense now. .-= Julius´s last blog ..Why Is Braille on Drive-Through ATMs? =-.
Andy @ FirstFound April 26, 2010 - 4:34 am
I'm not sure about a "dislike" button. An ignore feature, sure, but actively disparaging things your contacts want to share with you? That's not something I'd like to see Facebook do.
Waht does my name mean? April 27, 2010 - 10:36 pm
wat is yo fb site?
Davits April 28, 2010 - 12:21 am
Yes, I also notice Facebook replace the become a fan button to like. I like this update.
Web Design May 2, 2010 - 10:56 am
I Like! The concept of the Dislike Button leaves the avenue open for pettiness and anti-social behaviour, so personally I feel that having a like button is quite enough. Facebook is keeping it simple and universal, and that is what users want. I think they are on the right track with this approach.
Curtain Rails May 5, 2010 - 10:27 pm
I can see this change in face book pages, now it is more meaningful than it was in past. In case of having dislike button, my opinion is that it should be. the reason is that it will create a competition between the pages of same themes.
Banner Design May 6, 2010 - 2:58 am
It sounds kind of reasonable to enable the dislike feature. People are definitely having contrasting ideas once they arrive on each other profile over the net and may become interested in casting their votes on the pages reached.
Dagul@Wealth Creation May 7, 2010 - 1:57 am
hhmmnnn.. if there's a "like" button, I hope there will be "Dislike" button too.. I like the idea :) .-= Dagul@Wealth Creation´s last blog ..Hello world! =-.
used tires May 7, 2010 - 5:46 am
This is true, but the extent of the misuse couldn't be very high, I think. At the most, one can dislike a post about a certain sensitive issue, but other than that, many posts could benefit from a dislike button. Just like the 'Was this comment useful to you - click Yes/No' options on helpguide sites. :) Till then, Jean

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