How to reduce Google Adwords Campaign Cost with Landing Pages

If you are Google Adwords user or planning to use Google Adwords to launch your online campaign then you might have heard about the Google Adwords Quality Score. A high Quality Score for each keyword will trigger your ads in higher position and at lower cost-per-click (CPC). A Quality Score of keyword depends on your landing page quality to great extent.

So if you have high quality landing pages then you could get high quality score for your keywords which would help in reducing the cost per click for your keywords and increasing ROI of your campaign. In this post we would be going to discuss tips how you can improve Quality Score for each keyword by improving your landing pages.

Make your Landing Pages Relevant: – Your Landing Page should be relevant to your ad copy. For eg:- if you are selling red widgets in your ad, then the content and headline of your Landing Page should contain keyword “ Red widget” in them so that your landing page become relevant to it.

Creating Unique and Relevant Content: – Google hates duplicate content and treats your landing pages as any other page. Always add relevant and unique content on your landing pages. In case you are promoting a product as an affiliate then don’t copy the product specifics as it is from manufacturer website, rewrite it in a different way and put it on your landing page. Google Adwords don’t show multiple ads at same time directing to identical pages with same content.

More Loading Time: – Landing pages which take more time to load always have low quality score. Google compares the loading time of landing page with the average loading time of a page where your server is located. For E.g.:- if you page is hosted on Server in Australia, then Google will compare the loading time as compared to average loading time of websites in Australia. Landing page with more loading time will negatively affect your Quality Score. Avoid use of Flash, Pop-ups and iframes to decrease loading time. Also you can use image compressors to reduce the page size.

Arbitrage Pages: – If your landing pages only purpose is to show ads or send traffic to other website without providing any useful information then you would be having low Quality Score. You’re landing page need to provide useful information about your product to the user for free. If you have sponsored ads on your landing pages then you need to mark them as sponsored. You need to maintain a balance between informational aspect and commercial aspect of your landing pages.

Transparency: – Your Landing Page should have a link to your privacy policy and contain information about your product and business. If you want your user to register for a product then you should mention what the user will get after registering or subscribing to your website. If you are looking for some personal information then provide a disclosure policy that this information won’t be sold or used for any illegal purposes.

These are some important tips which you can easily implement on your landing pages to improve your Quality Score for Keywords in your Google Adwords Campaign and can get same amount of traffic by spending lesser amount of money in your PPC Campaigns.