The competition to reach the top of the SEO game has lured several website owners to use blackhat SEO techniques. Strategies like keyword stuffing, paid linking, invisible texts, comment spamming has been used to manipulate search engine results.
However, with frequent Google algorithm changes in recent years, these techniques are now severely penalized and website owners even stand a chance to lose their listing. On the other hand, White Hat SEO strategies are time taking, expensive and difficult to achieve. This is exactly where influencer marketing can help bridge the gap.
Influencers can raise brand awareness and even help promote products more efficiently than paid advertisements. They are not just a vital addition to your SEO efforts but can have a significant impact on your marketing goals.
Here’s how influencer marketing helps:
1. Building strong and diverse link profiles
The link profile quality of a website remains a strong tool to SEO success. This requires websites to achieve inks coming from high authority websites that are relevant to your products/services. Influencers help you achieve this with query data, keyword usage, social metrics and other keyword specific agnostic features.
2. Generating natural backlinks
Working with influencer bloggers allows you to spread the message across several other high authority websites they are linked to. When influencer bloggers create content and embed natural hyperlinks to your website, high quality backlinks are generated. Additionally, having an influencer talk about your products of services increases the chances of shares and this further boosts the brand popularity and thereby the quality of backlinks.
3. Fresh and intriguing content
Content creation has never been easy but readers are always looking for fresh and unique perspectives. Influencer marketing puts you in touch with professionals who create captivating content that can be readily shared. Additional benefits include key wording, content readability and content quality.
If you have been trying to raise awareness about your brand, investing in influencer marketing can readily help your cause. They will bring in a steady stream of followers who are already looking for the type of products and services you are offering.